List Buku Kuliah Semester 5-2009

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List Buku Kuliah Semester 5 S1 Bisnis Prasetiya Mulya Angkatan 2009 BMJN 5302 – Organizational Design and Dynamics Daft, R.L., 2010. Understanding the Theory and Design of Organizations. 10 th ed. South-Western, Cengage Learning. BMJN5402 – Business Ethics 1. Bertens, K., (2000). Pengantar Etika Bisnis. Yogyakarta: Kanisius. 2. Desjardins, Joseph (2011), An Introduction to Business Ethics, McGraw Hill BMJN5404 – Decision Analysis 1. The New Rational Manager, Charles H. Kepner and Benjamin B. Tregoe, Princeton NJ USA, 1981. 2. Decison Analysis for Management Judgment, Paul Goodwin and George Wright, John Wiley, 2010 BMKT5303 – Selling in Business 1. Futrell, Charles M, Fundamentals of Selling, 11 th Edition, McGraw- Hill, 2009 (pakai edisi terbaru jika ada) KONSENTRASI : BOPR 5302 – Business Process Improvement (Kons Business Management) Evans, R.E., “An Introduction to Six Sigma and Process Improvement, Thomson South Western (2005) BFIN5302 - Financial Management 2 (Kons Finance) 1. Stephen A. Ross, Randolph W. Westerfield, and Bradford D. Jordan, Fundamentals of Corporate Finance, 9 th edition, McGraw-Hill International edition, 2010 (RWJ-F). 2. Jonathan Berk, and Peter DeMarzo Corporate Finance, Pearson Addison Wesley, 2010. (Berk).

Transcript of List Buku Kuliah Semester 5-2009

Page 1: List Buku Kuliah Semester 5-2009

L i s t B u k u K u l i a h S e m e st e r 5S 1 B i s n i s P r a s e t i y a M u ly a

A n g k a ta n 2 0 0 9

BMJN 5302 – Organizational Design and Dynamics Daft, R.L., 2010. Understanding the Theory and Design of Organizations. 10 th ed. South-Western, Cengage Learning.

B M J N 5 4 0 2 – B u s i n e s s E t h i c s 1. Bertens, K., (2000). Pengantar Etika Bisnis. Yogyakarta: Kanisius.

2. Desjardins, Joseph (2011), An Introduction to Business Ethics, McGraw Hill

B M J N 5 4 0 4 – D e c i s i o n A n a l y s i s1. The New Rational Manager, Charles H. Kepner and Benjamin B. Tregoe, Princeton NJ

USA, 1981.

2. Decison Analysis for Management Judgment, Paul Goodwin and George Wright, John

Wiley, 2010

B M K T 5 3 0 3 – S e l l i n g i n B u s i n e s s

1. Futrell, Charles M, Fundamentals of Selling, 11th Edition, McGraw-Hill, 2009 (pakai edisi terbaru jika ada)

KONSENTRASI :

B O P R 5 3 0 2 – B u s i n e s s P r o c e s s I m p r o v e m e n t ( K o n s B u s i n e s s M a n a g e m e n t )Evans, R.E., “An Introduction to Six Sigma and Process Improvement, Thomson South

Western (2005)

BFIN5302 - F i n a n c i a l M a n a g e m e n t 2 ( K o n s F i n a n c e )1. Stephen A. Ross, Randolph W. Westerfield, and Bradford D. Jordan, Fundamentals of

Corporate Finance, 9th edition, McGraw-Hill International edition, 2010 (RWJ-F).2. Jonathan Berk, and Peter DeMarzo Corporate Finance, Pearson Addison Wesley, 2010.

(Berk).

B M K T - I n t e g r a t e d M a r k e t i n g C o m m u n i c a t i o n ( K o n s M a r k e t i n g )Clow, K.E. and D. Baack. Integrated Advertising, Promotion, and Marketing

Communications. Pearson Inc., Upper Saddle River, New Jersey, 2010 (4th ed.) (pakai edisi

terbaru jika ada)