From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012

LESSONS LEARNED: GLOBAL WEBSITES & APPLICATIONSbyAustin Govellawww.thinkingandmaking.com@austingovella

Slides available on slideshare: http://www.slideshare.net/austingove"a/globalwebsitesapplications

From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012

Two definitions:1. Multi-lingual means something is available in

multiple languages.2. Localized means content changes based on

where the user is located.

From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012

Multi-lingual. Not localized.

From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012

Multi-lingual. Not localized.

From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012

Localized, not multi-lingual.

From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012

Multi-lingual. Not localized.

From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012

Multi-lingual and localized.

From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012

Multi-lingual and localized.

From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012

Multi-lingual means content is available in multiple languages.1. What languages?

It costs money, time, and content managers to translate.

2. What content?Are you translating all content? Some content? What content?

From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012

Multi-lingual means all content is accessible in multiple languages:• Content on the page.• The <title>• The <meta description>• Tooltips• Form field helper text• Success, Warning, and Error messages• Error pages, “Site down” shingles• Abbreviations What’s Wed in Chinese?• Announcements

From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012

Localized means content changes based on where the user is located.1. How do you determine location?2. When do you determine location?3. What locations matter?4. What if you determine the wrong location?

From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012

Localized means content changes based on where the user is located.1. What content changes?2. How does it change?

From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012

Location Language

Content X X

From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012

Role Location Language Time Device

Content X X X X X