Download - Jeff Chester, CDDcapping and pacing, technologies like geofencing and dynamic publishing, and optimization algorithms that learn over time. Finally, to maximize the return across the

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Page 1: Jeff Chester, CDDcapping and pacing, technologies like geofencing and dynamic publishing, and optimization algorithms that learn over time. Finally, to maximize the return across the

Jeff Chester, CDD

�  Robust research infrastructure on consumer mobile behaviors

�  Mobile data collection and analysis systems matured (Cross-platform paradigm)

�  Mobile ad formats, inc. range of call to action, refined/evolving

�  Targeting on sensitive data categories, including finance, health, ethnicity, youth

�  Need to capture and analyze industry research and mobile market developments for the stakeholder process

Page 2: Jeff Chester, CDDcapping and pacing, technologies like geofencing and dynamic publishing, and optimization algorithms that learn over time. Finally, to maximize the return across the
Page 3: Jeff Chester, CDDcapping and pacing, technologies like geofencing and dynamic publishing, and optimization algorithms that learn over time. Finally, to maximize the return across the
Page 4: Jeff Chester, CDDcapping and pacing, technologies like geofencing and dynamic publishing, and optimization algorithms that learn over time. Finally, to maximize the return across the
Page 5: Jeff Chester, CDDcapping and pacing, technologies like geofencing and dynamic publishing, and optimization algorithms that learn over time. Finally, to maximize the return across the

Experian

Page 6: Jeff Chester, CDDcapping and pacing, technologies like geofencing and dynamic publishing, and optimization algorithms that learn over time. Finally, to maximize the return across the

Mobile Marketing Assn.

Page 7: Jeff Chester, CDDcapping and pacing, technologies like geofencing and dynamic publishing, and optimization algorithms that learn over time. Finally, to maximize the return across the
Page 8: Jeff Chester, CDDcapping and pacing, technologies like geofencing and dynamic publishing, and optimization algorithms that learn over time. Finally, to maximize the return across the
Page 9: Jeff Chester, CDDcapping and pacing, technologies like geofencing and dynamic publishing, and optimization algorithms that learn over time. Finally, to maximize the return across the
Page 10: Jeff Chester, CDDcapping and pacing, technologies like geofencing and dynamic publishing, and optimization algorithms that learn over time. Finally, to maximize the return across the
Page 11: Jeff Chester, CDDcapping and pacing, technologies like geofencing and dynamic publishing, and optimization algorithms that learn over time. Finally, to maximize the return across the
Page 12: Jeff Chester, CDDcapping and pacing, technologies like geofencing and dynamic publishing, and optimization algorithms that learn over time. Finally, to maximize the return across the
Page 13: Jeff Chester, CDDcapping and pacing, technologies like geofencing and dynamic publishing, and optimization algorithms that learn over time. Finally, to maximize the return across the
Page 14: Jeff Chester, CDDcapping and pacing, technologies like geofencing and dynamic publishing, and optimization algorithms that learn over time. Finally, to maximize the return across the
Page 15: Jeff Chester, CDDcapping and pacing, technologies like geofencing and dynamic publishing, and optimization algorithms that learn over time. Finally, to maximize the return across the
Page 16: Jeff Chester, CDDcapping and pacing, technologies like geofencing and dynamic publishing, and optimization algorithms that learn over time. Finally, to maximize the return across the
Page 17: Jeff Chester, CDDcapping and pacing, technologies like geofencing and dynamic publishing, and optimization algorithms that learn over time. Finally, to maximize the return across the
Page 18: Jeff Chester, CDDcapping and pacing, technologies like geofencing and dynamic publishing, and optimization algorithms that learn over time. Finally, to maximize the return across the
Page 19: Jeff Chester, CDDcapping and pacing, technologies like geofencing and dynamic publishing, and optimization algorithms that learn over time. Finally, to maximize the return across the

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