Jeff Chester, CDDcapping and pacing, technologies like geofencing and dynamic publishing, and...

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Jeff Chester, CDD Robust research infrastructure on consumer mobile behaviors Mobile data collection and analysis systems matured (Cross-platform paradigm) Mobile ad formats, inc. range of call to action, refined/ evolving Targeting on sensitive data categories, including finance, health, ethnicity, youth Need to capture and analyze industry research and mobile market developments for the stakeholder process

Transcript of Jeff Chester, CDDcapping and pacing, technologies like geofencing and dynamic publishing, and...

Page 1: Jeff Chester, CDDcapping and pacing, technologies like geofencing and dynamic publishing, and optimization algorithms that learn over time. Finally, to maximize the return across the

Jeff Chester, CDD

�  Robust research infrastructure on consumer mobile behaviors

�  Mobile data collection and analysis systems matured (Cross-platform paradigm)

�  Mobile ad formats, inc. range of call to action, refined/evolving

�  Targeting on sensitive data categories, including finance, health, ethnicity, youth

�  Need to capture and analyze industry research and mobile market developments for the stakeholder process

Page 2: Jeff Chester, CDDcapping and pacing, technologies like geofencing and dynamic publishing, and optimization algorithms that learn over time. Finally, to maximize the return across the
Page 3: Jeff Chester, CDDcapping and pacing, technologies like geofencing and dynamic publishing, and optimization algorithms that learn over time. Finally, to maximize the return across the
Page 4: Jeff Chester, CDDcapping and pacing, technologies like geofencing and dynamic publishing, and optimization algorithms that learn over time. Finally, to maximize the return across the
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Experian

Page 6: Jeff Chester, CDDcapping and pacing, technologies like geofencing and dynamic publishing, and optimization algorithms that learn over time. Finally, to maximize the return across the

Mobile Marketing Assn.

Page 7: Jeff Chester, CDDcapping and pacing, technologies like geofencing and dynamic publishing, and optimization algorithms that learn over time. Finally, to maximize the return across the
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