Which is more costly?
1 2
Ikea Effect• Labour leads to love• Increase in the valuation of self-made products• Only in the successful completion of tasks• Create tasks that are not too difficult as to lead to an inability to
complete the task• Only mundane utilitarian products are considered
Pure Standardization Ikea Effect Catalogue Planning tools
Standard products Customized
(Standard Products) (Segmented
Standardization)
(Customized
Standardization) (Pure customization)
Capturing the consumer experience process:
IKEA offerings Experience moments Physical moments Emotional involvement
Augmented reality Catalogue
SelectingChoosing from the web resources Searching for information and
increase in the involvement levelInstalling
3D viewing
Playing Experiencing the Catalogue through continuos interaction. Leads to high involvement if the customer is connected
DesigningExperiencingSharing
Planning tools
Simulating the design over web interface
Selecting the categoryIdentifying needs and selecting the category, sub category etc
Downloading Interacting using planning tools and designing their own furniture and setting thereby creating a sense of self-belonging and achievement
Designing
Saving, Sharing and Printing
Placing an orderChoosing the nearest store
Attitude leading to behavior with the purchase
Delivery Excitement, surprise, curiosity
Top Related