Which is more costly?

1 2

Ikea Effect• Labour leads to love• Increase in the valuation of self-made products• Only in the successful completion of tasks• Create tasks that are not too difficult as to lead to an inability to

complete the task• Only mundane utilitarian products are considered

Pure Standardization Ikea Effect Catalogue Planning tools

Standard products Customized

(Standard Products) (Segmented

Standardization)

(Customized

Standardization) (Pure customization)

Capturing the consumer experience process:

IKEA offerings Experience moments Physical moments Emotional involvement

Augmented reality Catalogue

SelectingChoosing from the web resources Searching for information and

increase in the involvement levelInstalling

3D viewing

Playing Experiencing the Catalogue through continuos interaction. Leads to high involvement if the customer is connected

DesigningExperiencingSharing

Planning tools

Simulating the design over web interface

Selecting the categoryIdentifying needs and selecting the category, sub category etc

Downloading Interacting using planning tools and designing their own furniture and setting thereby creating a sense of self-belonging and achievement

Designing

Saving, Sharing and Printing

Placing an orderChoosing the nearest store

Attitude leading to behavior with the purchase

Delivery Excitement, surprise, curiosity