7/30/2019 Greenorder Casestudy Ge
1/2
CASE STUDY
Case Study: General Electric
Using green as a source of growth
Since mid-2004, GreenOrder has been the principal advisor to GE at the
highest levels on the creation, implementation, and ongoing development
of its award-winning, multi-billion dollar ecomagination initiative.
GEs Challenge
GE retained GreenOrder to help:
Address customer needs: Meet growing customer
demand for more energy efcient products with associated
environmental benets
Devise a consistent strategy: Create an environmental strategy that
reinforces GEs business strategy
Promote innovation: Increase innovation in product design around
energy and environmental challenges
Maintain leadership: Build on ecomaginations initial success
(2005-2010) to broaden the strategy and further extend GEs leadership
on corporate sustainability
GreenOrders Approach
To tackle these challenges, GreenOrder has focused on:
Strategy: Helped create ecomagination strategy to encourage the
development of and qualify GE products that deliver signicant operating and
environmental benets to customers. Meet regularly with Jeff Immelt and his
senior team to support ongoing strategy development
RESULTS
GEs ecomagination initiative has
Achieved over $18B inecomagination revenue and $1.5in related R&D in 2009 across a
portfolio of more than 90 producand services
Cut GE annual energy costs over
$130M while reducing greenhousgas emissions and water usage
Enabled innovative partnerships(e.g., GEGoogle on smart grid),productive government engagemand greater collaboration acrossGEs businesses
Strengthened commitment for2010-2015, including a $10Bgoal for clean tech R&D
2009 Ecomagination Report
Continued on reverse
Our long-term partnership with GreenOrder has been essential tothe development, implementation and success of ecomagination,GEs strategy to drive growth through environmental innovation.
Jeffrey R. Immelt, Chairman and CEO, General Electric
7/30/2019 Greenorder Casestudy Ge
2/2
We encourage you to learn more about what it is like to work with us by exploring our case studies, team experience,and thought leadership online at www.greenorder.com or contacting our ofces:
GreenOrder, New York GreenOrder, San Francisco GreenOrder, Washington D.C.
205 Lexington Avenue 148 Townsend Street 1200 First Street, NE
15th Floor Unit 6 Suite 310
New York, NY 10016 San Francisco, CA 94107 Washington, DC 20002
Phone: 212.725.4848 Phone: 415.875.9428 Phone: 202.289.6410
In 2008 GreenOrder became a part of LRN, a company that has helped over 10 million people in 400 companies worldwide
simultaneously navigate complex legal and regulatory environments and foster ethical cultures. In partnership with LRN,
GreenOrder offers practical tools that help companies integrate environmental values throughout an organization.
Continued
Green marketing: Provide in-depth technical analysis and verication of
ecomagination marketing claims along with ongoing green marketing counsel
Stakeholder engagement: Connect GE to critical stakeholders in
government, the NGO community, and the private sector to create future
opportunities. Facilitate an ecomagination Advisory Board of external experts
Business unit support and product development: Provide training to
ecomagination leaders across GE, conduct ecomagination growth strategy
workshops, and partner on development of new products including the rst
US credit card to offer CO2 offsets