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CASE STUDY

Case Study: General Electric

Using green as a source of growth

Since mid-2004, GreenOrder has been the principal advisor to GE at the

highest levels on the creation, implementation, and ongoing development

of its award-winning, multi-billion dollar ecomagination initiative.

GEs Challenge

GE retained GreenOrder to help:

Address customer needs: Meet growing customer

demand for more energy efcient products with associated

environmental benets

Devise a consistent strategy: Create an environmental strategy that

reinforces GEs business strategy

Promote innovation: Increase innovation in product design around

energy and environmental challenges

Maintain leadership: Build on ecomaginations initial success

(2005-2010) to broaden the strategy and further extend GEs leadership

on corporate sustainability

GreenOrders Approach

To tackle these challenges, GreenOrder has focused on:

Strategy: Helped create ecomagination strategy to encourage the

development of and qualify GE products that deliver signicant operating and

environmental benets to customers. Meet regularly with Jeff Immelt and his

senior team to support ongoing strategy development

RESULTS

GEs ecomagination initiative has

Achieved over $18B inecomagination revenue and $1.5in related R&D in 2009 across a

portfolio of more than 90 producand services

Cut GE annual energy costs over

$130M while reducing greenhousgas emissions and water usage

Enabled innovative partnerships(e.g., GEGoogle on smart grid),productive government engagemand greater collaboration acrossGEs businesses

Strengthened commitment for2010-2015, including a $10Bgoal for clean tech R&D

2009 Ecomagination Report

Continued on reverse

Our long-term partnership with GreenOrder has been essential tothe development, implementation and success of ecomagination,GEs strategy to drive growth through environmental innovation.

Jeffrey R. Immelt, Chairman and CEO, General Electric

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We encourage you to learn more about what it is like to work with us by exploring our case studies, team experience,and thought leadership online at www.greenorder.com or contacting our ofces:

GreenOrder, New York GreenOrder, San Francisco GreenOrder, Washington D.C.

205 Lexington Avenue 148 Townsend Street 1200 First Street, NE

15th Floor Unit 6 Suite 310

New York, NY 10016 San Francisco, CA 94107 Washington, DC 20002

Phone: 212.725.4848 Phone: 415.875.9428 Phone: 202.289.6410

In 2008 GreenOrder became a part of LRN, a company that has helped over 10 million people in 400 companies worldwide

simultaneously navigate complex legal and regulatory environments and foster ethical cultures. In partnership with LRN,

GreenOrder offers practical tools that help companies integrate environmental values throughout an organization.

Continued

Green marketing: Provide in-depth technical analysis and verication of

ecomagination marketing claims along with ongoing green marketing counsel

Stakeholder engagement: Connect GE to critical stakeholders in

government, the NGO community, and the private sector to create future

opportunities. Facilitate an ecomagination Advisory Board of external experts

Business unit support and product development: Provide training to

ecomagination leaders across GE, conduct ecomagination growth strategy

workshops, and partner on development of new products including the rst

US credit card to offer CO2 offsets