Google Analytics 101: Tips for Becoming a Better Blogger
By Jeff Sauer – @jeffaly/cs
Your Google Analytics Guide
Jeff Sauer Marke/ng and Travel Blogger Vice President Three Deep Marke/ng St. Paul, MN, USA
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Interested in Google Analy/cs Training? Learn More:
bit.ly/request-‐ga-‐training
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
About Jeff Sauer
• Vice President at Three Deep Marke/ng in St. Paul, MN
• Google Analy/cs Cer/fied Partner since 2009 • Have been blogging since 2000
• Named 2012 CIO of the Year by the Minneapolis/St. Paul Business Journal
• Three Deep was an Inc. 5000 Fast Growing Company Award in 2010, 2011, 2012 & 2013
• Board Member for MIMA and MnSearch
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
My Two Blogs
h^p://www.jeffaly/cs.com h^p://www.jeffse^er.com
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
And Yes… I took that Cover Photo
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Let’s Talk about Google Analytics
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Google Analytics is Like Othello
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Google Analytics is Like Othello
A Second to Learn Years to Master
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
A Mile Wide and a Mile Deep
Download: h8p://www.jeffaly<cs.com/google-‐analy<cs-‐guide/
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
What You Will Experience Today
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Don’t Worry
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
45 Minutes to Learn…
How to Create a Google Analy/cs
Account
Ge_ng Clean Data for Your
Website
Ge_ng Google Analy/cs Code On Your Site
Se_ng Goals to Measure Website
Success
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
45 Minutes to Learn…
Tracking Social Media Ac/vity on
Your Site
Installing Custom Dashboards for
Bloggers
Tracking Search Results and SEO
Efforts
Learning What Content is
Performing Best
CREATING A GOOGLE ANALYTICS ACCOUNT
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Creating a Google Analytics Account
Sign up at h8p://www.google.com/analy<cs
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Get the Code For Your Site
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Getting the Right Code
Choose Web Site
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Universal Analytics
Choose Universal Analy/cs for New
Websites
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Classic Analytics
Choose Classic Analy/cs for Exis/ng Websites
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Choose Data Sharing Settings
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Recommended Settings
Recommended
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Optional Setting for Benchmarking
Recommended Benchmark Other Blogs
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Get the Code
Copy This Sec/on and Paste into a
TXT File
PLACING GOOGLE ANALYTICS ON YOUR SITE
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Several Methods for Adding GA
You Can Put the Code In Your Template
WordPress Blogs can use Yoast GA
plugin
Add Google Analy/cs in Your Theme Se_ngs
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Add Code to Your Template File
Add to Header.php File
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Con"guring GA in Your Theme
Configure in Theme Se_ngs
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Using a Plugin for WordPress
Yoast WordPress Plugin for GA
Download: h8p://yoast.com/wordpress/google-‐analy<cs/
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Jeffalytics Recommendation
Don’t Be a Hero, Use a Plugin!
GETTING CLEAN DATA ON YOUR WEBSITE
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Don’t be Fooled By Your Traffic
Your Actual Traffic
How You Think About Your Traffic
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Stop Tracking Yourself
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Discover Your IP
Go To h8p://www.wha<smyip.com to learn Your IP Address
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Filter Your IP in Google Analytics
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Create a New Filter
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Enter Your IP Address
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Or… Use a Plugin
SETTING GOALS FOR YOUR WEBSITE
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Set Strategic Goals
Macro Goals (Affiliate Clicks, AdSense, Sales)
Macro Goals = Top Line Revenue
Micro Goals (Downloads, Time on Site, Video Views, etc.) Micro Goals = Engaged Visitors
Configure your goals in Google Analy/cs se_ngs
You can set up to 20 goals!
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Goals in Google Analytics
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Choose How to Track Goal
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Enter Goal Details
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Caution with Goals
Assigning a Goal Value to Revenue Related Goals is
Highly Recommended
Mul/ple Goals May Create Unrealis/c Revenue $ in
Reports
ANALYZE CONTENT PERFORMANCE
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
What Content is Performing Best?
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Average Time on Page
Average Time on Page Indicates How Long Visitors are Engaging with Content
Generally, more /me is be^er
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Average Time on Page Bounce Rate Shows the Percentage of Visitors That Leave Your Site Having
Only Viewed This One Page
Lower is be^er (but can be misleading)
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Average Time on Page
Page Value Indicates the Rela/ve Value This Page Contributed to Your Goals
Goals Must be Configured to Work
TRACKING SEO RESULTS IN GOOGLE ANALYTICS
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Organic Search Report
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Organic Search Report
WTF? 88% of My Search Keywords Are
Invisible
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Not Provided is a Real Nuisance
Learn about Not Provided Here: h8p://www.notprovidedcount.com/
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Google Webmaster Tools
Fortunately, Google Webmaster Tools
Gives You Some Data Back
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Google Webmaster Tools Reports
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Google Webmaster Tools Reports Beau<ful (and Increasingly More Accurate) Search Data!
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Setting Up Google Webmaster Tools
Set Up Webmaster Tools Data Sharing
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Edit Webmaster Tools Settings
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Select Webmaster Tools Property
Select Your Site
Save Progress
TRACK SOCIAL MEDIA ACTIVITY ON YOUR SITE
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Social Media is All Around Us
Traffic is Driven to Our Sites Via Social Media
Google Harvests Ac/vity from
Social Data Hub
Visitors Interact With Social
Sharing Bu^ons
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Measure Value of Social Traffic
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Track Interaction With Social Buttons
Select Plugins Under Social
Then Select Social Source and Ac/on
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Information from Data Hub Partners
Gain Access to a Wealth of Informa/on from Several Social
Networks
CUSTOM DASHBOARDS FOR BLOGGERS
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Dashboards Pull it All Together
Great Dashboard for Bloggers: h8p://www.portent.com/blog/analy<cs/the-‐blogger-‐dashboard-‐google-‐analy<cs-‐for-‐writers.htm
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Do It Yourself Dashboards
Select New Dashboard
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Do It Yourself Dashboards
Blank or Pre-‐Made Op/ons
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Do It Yourself Dashboards
View Your Dashboard
Jeff Sauer | @jeffaly/cs | Google Analy/cs For Bloggers | www.jeffaly/cs.com
Even Better: Trust the Experts
Google Analy<cs Solu<ons Gallery: h8ps://www.google.com/analy<cs/gallery/
Thank You! Jeff Sauer Marke/ng and Travel Blogger Vice President Three Deep Marke/ng St. Paul, MN, USA
70
Interested in Google Analy/cs Training? Learn More:
bit.ly/request-‐ga-‐training
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