Designing For User ExperienceJames Gagliardi
oneNetworkDirect Lab, Santa Monica, California
• Group Vice President, UX/D at Digital River• Lead Best Practices Consortium • 13 years in web field
• Former Guinness World Record Holder@jamesgagliardi
Who am I?
James Gagliardi
James Gagliardi
The overall satisfaction a user has when using a product or system.
User Experience
Credible
Usable
Accessible
UX Hierarchy of Needs
Desirable
Accessiblehttp:/www.flickr.com/photos/markkelley/1022720488//
Usablehttp://failblog.org/2009/04/03/door‐fail‐3/
Crediblehttp://liberalvaluesblog.com/wp‐content/uploads/2009/01/trust‐me‐doctor.jpg
DesirableIPhone 3G
UX Honeycomb7 facets of user experience design, Peter Morville
FindableGoogle
UsefulSpork
UX WheelUser Experience Wheel, Magnus Revang
UX Scorecard
If You Build It…Field of Dreams (Dubuque County, Iowa)
…will they come?http://www.flickr.com/photos/orliy1/856685651/
Differentiate http://www.flickr.com/photos/nanoudoyle/2675283015/
Quality & Capabilities
ExcitementGenerators
User Satisfaction
BasicExpectations
CompetitiveNeeds
Satisfied
Not Satisfied
Needs Fulfilled
Needs Not Fulfilled
Kano ModelKano Model, Noriaki Kano
Persuadehttp://www.flickr.com/photos/blogdog/49799333/
Product ComparisonsMac vs. PC, Apple
Price AnchoringGrande Dark Roast, Starbucks
Price FramingPopcorn Buckets, Popcorn Machine Shop
ScarcityIphone 3G Release, NorthPark Mall, Catherine Cuellar
Social Proofhttp://www.flickr.com/photos/n0thing/41751214/
Can WillPerformance Design Persuasion Design
Designing For User Experience
DoSite Optimization (Test / Listen)
Designing For User Experience@jamesgagliardi
http://www.flickr.com/photos/davidwilliamgold/3118564867/
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