Chris Hunter bikeexif.com
Christina Butcher hairromance.com
Katrina Springer theorganisedhousewife.com.au
We live in remarkable times!
‘Success’ is more about DOING the things you know you should do than discovering
the secrets you don’t yet know.
“Don’t wait until you know who you are to get started. The way you figure yourself out is by making things.”
Austin Kleon
no experienceno skillsno history of sticking at thingsno moneyno networkno timeno ideano ‘passions’fearperfectionism
My Excuses…
'Inaction breeds doubt and fear.!
Action breeds confidence and courage. !
If you want to conquer fear, do not sit home and think about it.
!
Go out and get busy.' !
Dale Carnegie
• readership• book deal• speaking invitations
Starting led to opportunity• income• friendship• authority and influence
Starting is a Mindset
and should never be contained to a moment in time that you can tick off
your to-do list[ ]
Who are your Readers?what are their…!
• needs• problems• desires• challenges• dreams• fears• goals• language• habits• loves• hates• passions
Serve with…information, advice,
news, training, support,entertainment, community,education, inspiration etc
ApertureApertureAperture
Shutter Speed
ISO
composition
holding a camera
lighting
manual modeconfidence
2 daily blog posts5 daily FB updates
1 weekly ‘challenge’1 weekly newsletter
1 annual holidays promotion4 seasonal ebook launches
at Digital Photography School
730 yearly blog posts1825 yearly FB updates52 weekly ‘challenge’52 weekly newsletter5 holidays promotions
20+ ebooks
over time…
5. Create Meaning
mean·ing·ful adjective : having a clear meaning
: expressing an emotion or idea without words : having real importance or value
“The trend is to chase eyeballs. They can have the
eyeballs. I care about the hearts and minds.”
Shayne Tilley
The Opportunity:!
To create something with soul that has lasting impact and takes
readers on a journey.
put readers first
start
build culture
create meaning
be useful
persist trust credibility influence
relationship authority
put readers first
start
build culture
create meaning
be useful
persisttrust
credibility influence
relationship authority
put readers first
start
build culture
create meaning
be useful
persisttrust
credibility influence
relationship authority
Transactional Value
put readers first
start
build culture
create meaning
be useful
persisttrust
credibility influence
relationship authority
Transactional Value
Evangelism
99.9% of great bloggers are not
awesome on day #1!
Their awesomeness is the accumulation of the value they create
over time
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