R04724002
p.3 I/R
p.8 2001
p.25 p.31 p.36 CSR
2
1980PBPB
PB
200111 40
64038570%30%255(75%25%75%5%20%)
(No brand) slogan
3
()
*55%35%8.5%1.5%*
4
MUJII/R Grid
R
I
I
R1. 2. 3. 5
MUJII/R Grid
R
I
I
RI
R
1. 2. 3.
6
MUJIA triangleR&DAggregation Arbitrage
7
1,066 133
2001
V
8
2001
9
2001
2001
2001Uniqlo
2001
A. B.
SPA
MUJIGRAM
CEO Responsibility CEO
V200220051,41015620071,620186
30%
10
MUJIGRAM MUJI
MUJIGRAMSOP
MUJIGRAMInnovation?
11
MUJIGRAM131,6832000
MUJI SPA MODEL SPASpeciality Retailer of Private Label ApparelSPAPOS
SPA SPA
(QR) Vertical Integration horizontal Integration POS2010
12
2008SPA SPAGAPUNIQLOMUJI Weekly SPA
109SHIBUYAgirl fashion Fast SPA48
ZARAH&M Select SPASPA
UNITED ARROWS SHIPS BEAMS BAYCREWS TOMORROWLAND
SPA Weekly SPA Fast SPA Select SPA
SPA
13
UniqloSPA 14
DINA DINADeadlineInstruction
NoticeAgenda
DINA
15
16
2014 MUJI
17
MUJI
MUJISABCD
B
18
19
MUJICAGE
201540%EfficiencyResponsivenessKnowledge Leverage
21
2005
22
23
24
2015 GRDI country attractivenessMUJI
25
26
15%
* 2001MUJIGRAMDINA*
27
InternationalGlobal Matrix
28
Internationalmind set Pathway B Global MatrixI/R
* Mdtown*
MUJI 2003
51%49%
2004412015229
2013SPA100%
31
32
33
Hall(1987) (High-Context Culture)
,
34
MUJI MUJI
MUJI100%
35
MUJI
MA
MA ()
36
SPAMODEL
37
MUJI CSR MUJI
A. 1. 2. 3.
B. 1. 2. 3.
PVC 38
ExploitiveViews differences in wages, working conditions and living standardsasexploitable opportunities.
Transactional Engages in law-abiding,non-exploitive,commercial interactions.
ResponsiveActs in a way that is sensitive and responsive to the needs of all itsimmediate stakeholders.
NGO
TransformativeCommits to leading initiatives to bring life-enhancing changes to thebroader society.
Four Types of MNEs Responding to Needs of Developing Countries
39
MNE
40
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