R04724002

p.3 I/R

p.8 2001

p.25 p.31 p.36 CSR

2

1980PBPB

PB

200111 40

64038570%30%255(75%25%75%5%20%)

(No brand) slogan

3

()

*55%35%8.5%1.5%*

4

MUJII/R Grid

R

I

I

R1. 2. 3. 5

MUJII/R Grid

R

I

I

RI

R

1. 2. 3.

6

MUJIA triangleR&DAggregation Arbitrage

7

1,066 133

2001

V

8

2001

9

2001

2001

2001Uniqlo

2001

A. B.

SPA

MUJIGRAM

CEO Responsibility CEO

V200220051,41015620071,620186

30%

10

MUJIGRAM MUJI

MUJIGRAMSOP

MUJIGRAMInnovation?

11

MUJIGRAM131,6832000

MUJI SPA MODEL SPASpeciality Retailer of Private Label ApparelSPAPOS

SPA SPA

(QR) Vertical Integration horizontal Integration POS2010

12

2008SPA SPAGAPUNIQLOMUJI Weekly SPA

109SHIBUYAgirl fashion Fast SPA48

ZARAH&M Select SPASPA

UNITED ARROWS SHIPS BEAMS BAYCREWS TOMORROWLAND

SPA Weekly SPA Fast SPA Select SPA

SPA

13

UniqloSPA 14

DINA DINADeadlineInstruction

NoticeAgenda

DINA

15

16

2014 MUJI

17

MUJI

MUJISABCD

B

18

19

MUJICAGE

201540%EfficiencyResponsivenessKnowledge Leverage

21

2005

22

23

24

2015 GRDI country attractivenessMUJI

25

26

15%

* 2001MUJIGRAMDINA*

27

InternationalGlobal Matrix

28

Internationalmind set Pathway B Global MatrixI/R

* Mdtown*

MUJI 2003

51%49%

2004412015229

2013SPA100%

31

32

33

Hall(1987) (High-Context Culture)

,

34

MUJI MUJI

MUJI100%

35

MUJI

MA

MA ()

36

SPAMODEL

37

MUJI CSR MUJI

A. 1. 2. 3.

B. 1. 2. 3.

PVC 38

ExploitiveViews differences in wages, working conditions and living standardsasexploitable opportunities.

Transactional Engages in law-abiding,non-exploitive,commercial interactions.

ResponsiveActs in a way that is sensitive and responsive to the needs of all itsimmediate stakeholders.

NGO

TransformativeCommits to leading initiatives to bring life-enhancing changes to thebroader society.

Four Types of MNEs Responding to Needs of Developing Countries

39

MNE

40