2.
05/10/10 3.
David 2009 4. 05/10/10 David 2009 5.
David 2009 6.
05/10/10 7.
- case sharing, case study group discussion
David 2009 8. 05/10/10 David 2009 9.
05/10/10 10. Understand Your Brand
- Which brands are you loyal to? Why?
- Strong Brands Deliver Value to Customers
- How is a Brand different than a Product or Service?
05/10/10 11. Key Elements of Brand Strategy
- Know your brand, Know your competition and Know your
customer
- Define the brands personality; Integrate all marketing
elements;
- Be creative and innovative
- Present the plan to your boss in a clear and effective
way;
- Once approved, present the plan to the whole team
- Set standards in execution: DO NOT ACCEPT nearly, almost
- Demand excellence and Set milestones
05/10/10 12. How to Position a Brand?
- Case1 . Brand DNA -Coca-Cola
- Case2 . Brand Style -McDonalds
- Case3 . Brand Experience -Disney
05/10/10 13. Strategy that Promotes a Brand
- Strategy that Promotes a Brand
- Targeting the Right Customer
05/10/10 14. Brand Innovation
- Case1 .Ford Escape Launch
05/10/10 15. Measuring Brand Performance
- What is the Market Share?
05/10/10 16.
05/10/10 17. 05/10/10 David 2009 Seminar at 18.
David 2010 19.
- David Mazda 1. 2. TravelDavid 3. 4. - 18
- http://tw.myblog.yahoo.com/dwsliu
David 2010 20. David W. S. Liu
David 2010 21. David 2009 Speech at 22.
- email English Email Writing
- http://tw.myblog.yahoo.com/dwsliu
David 2009 23.
- Problem Solving Capability
David 2009 24. David 2010 M&S Finance HR Management Suitable
for all employees CRM email Suitable for supervisors and managers
CRM Communication 25. David 2010 http://tw.myblog.yahoo.com/dwsliu
26. 1.Comments/Feedback from Training Participants
- The courses you designed are phenomenal and unparalleled.
- I didn't think that a Core Competency Course Program could be
that good.
- Thank you for this terrific course plan, and
- Thanks for sharing your expertise with us.
- Yung-An Hu, Ph.D. Chairman, Dept. of Finance, Hsing Wu
College
David 2009 27. 2.Comments/Feedback from Training
Participants
- , Career Planning , , , , , , , . , , , , , .
- Thank you very much.Jennifer
David 2009 28. 3.Comments/Feedback from Training
Participants
- Good afternoon, dear David
- This is my great honor to invite you to delivery an elegant
speech to my students,
- I think they had learn a lot of knowledge from your speech last
night!
- Thanks again for your kind support, and hope see you
again!George
- Time Management Thanks & B.R.
- York Vice President Richtek Technology Corporation
David 2009 29. 4.Comments/Feedback from Training
Participants
- Best Regards, Cooper Tung,Vice President of Roc-Keeper
Industrial Ltd.
David 2009 30. 5.Comments/Feedback from Training
Participants
- It s my pleasure to attend your class of Leading Change last
night.
- I participated MBA program at 3S-1 class, and this is my first
time return to the program as an auditor. I really enjoy your
lecture, good preparation, sufficient material and examples. Most
of all, your class is pressure free and attractive. I do take the
lesson during this paradigm shift economic circumstance.
Furthermore, I d always share it with all friends around me with
what I learn. I do admire your endeavor spirit in study and your
enthusiasm to offer us your articles. Thank you very much!
- Henry Kao Proxima International
- TKS & Best Regards, Angela Huang
David 2009 31. 6.Comments/Feedback from Training
Participants
- Sincerely yours, Mitch Chou
- I would like to take this opportunity to thank you very much
for your speech presentation to our team last Friday. The topic s
that were covered will certainly assist the sales managers to focus
(or re-focus) on their priorities, and I have already received some
positive feedback from the participants.
- I look forward to staying in contact.
- With best regards, John Good Chief Operating Officer Capital
Motor Incorporation
David 2009 32. Training/Speech Provided Recently David 2009 SAS
CMI IMBA 33. David 2009