:4A2A0047:4A2A0048 4A2A0016 4A2A0060 4A2A0001

1. Wei ChuanW 2. 3.

1953 1998 1961-1201

-

-1998

SWOT

Strengths Weaknesses 1. 2.3. . 1. 2.Opportunities Threats 1. 2. 1. 2. ()

(1) (2) (3) (4) (5)

(1)

(2)

(3)

(4)-

(5):

- -1967 1953 1998 10

4P-(Product)

( ) ( )

4P-(Price)

:

4P-(Promotion)

2:39

4P-(Place)

1201

2014/03 2013/Q4 2013/Q4 2013/Q4 EPS2013/Q4 2013/Q4 /2013/Q4 ROE120131.95%29.16%2.60%0.0826.0216.422.730.00120326.58%22.82%6.09%0.0220.4517.341.310.59121026.21%8.16%1.23%2.268.8624.001.269.00121611.12%29.98%3.09%0.3520.6016.733.052.55121817.12%8.32%-11.63%-0.57--9.721.34-5.7

2013

-113

Q&A Time

http://www.moneydj.com/kmdj/news/newsviewer.aspx?a=124f649b-b15e-494d-addd-6046a0c57f4chttp://www.businessweekly.com.tw/KArticle.aspx?id=52139 ()http://news.tvbs.com.tw/entry/509560 (TVBS)http://www.weichuan.com.tw ()http://zh.wikipedia.org/wiki/%E5%91%B3%E5%85%A8 (-)https://tw.stock.yahoo.com/q/bc?s=1201 (YAHOO)