組長 : 薛筑勻 4A2A0047 組員 : 洪伊玲 4A2A0048 陳怡庭 4A2A0016 郭毓婷 4A2A0060...
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Transcript of 組長 : 薛筑勻 4A2A0047 組員 : 洪伊玲 4A2A0048 陳怡庭 4A2A0016 郭毓婷 4A2A0060...
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:4A2A0047:4A2A0048 4A2A0016 4A2A0060 4A2A0001
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1. Wei ChuanW 2. 3.
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1953 1998 1961-1201
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-1998
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SWOT
Strengths Weaknesses 1. 2.3. . 1. 2.Opportunities Threats 1. 2. 1. 2. ()
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(1) (2) (3) (4) (5)
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(1)
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(2)
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(3)
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(4)-
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(5):
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4P-(Product)
( ) ( )
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4P-(Price)
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4P-(Promotion)
2:39
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4P-(Place)
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1201
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2014/03 2013/Q4 2013/Q4 2013/Q4 EPS2013/Q4 2013/Q4 /2013/Q4 ROE120131.95%29.16%2.60%0.0826.0216.422.730.00120326.58%22.82%6.09%0.0220.4517.341.310.59121026.21%8.16%1.23%2.268.8624.001.269.00121611.12%29.98%3.09%0.3520.6016.733.052.55121817.12%8.32%-11.63%-0.57--9.721.34-5.7
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2013
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Q&A Time
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http://www.moneydj.com/kmdj/news/newsviewer.aspx?a=124f649b-b15e-494d-addd-6046a0c57f4chttp://www.businessweekly.com.tw/KArticle.aspx?id=52139 ()http://news.tvbs.com.tw/entry/509560 (TVBS)http://www.weichuan.com.tw ()http://zh.wikipedia.org/wiki/%E5%91%B3%E5%85%A8 (-)https://tw.stock.yahoo.com/q/bc?s=1201 (YAHOO)