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Your Local Business Primer
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Transcript of Your Local Business Primer
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YOUR LOCAL BUSINESS PRIMERDANA DITOMASO
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Why?
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You need to speak Google’s language.
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Google doesn’t care that you’re the biggest, oldest, or “best”.
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Google also doesn’t care for you to repeat the word
“roofer” on your site 18 times.
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Time to teach Google.
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Let’s start with plugins.
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Yoast SEO
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A speed plugin (helps).
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Redirection.
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Your site must bemobile-friendly.
https://www.google.ca/webmasters/tools/mobile-friendly/
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Things to do in Yoast
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1. Configure everything.
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2. Note when you make changes.
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3. Make smart category & tag decisions.
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4. Don’t waste Google’s time on stuff you don’t
want to rank.
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5. Submit your site map in Google Search Console.
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Title tags matter.
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Stop making your home page title tag say
“home”.
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URLs matter.
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Please, please fix yourpermalinks.
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And use your redirects.
What happens without redirects.
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Speed matters.
https://gtmetrix.com
Well this is awkward.
We see these problems all the time.
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Schema matters.
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Schema tells the search engines what your
data means.
https://developers.google.com/schemas/
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You can use a plugin. You don’t have to.
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Some common schemas.
https://www.google.com/webmasters/markup-helper/u/0/
Use the highlighter to mark up the right sections.
Grab the HTML you need.
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Or, use the schema.org website.
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If you have a business address, you must use Local Business markup.
Nice hack for events. Thanks @whitespark!http://www.whitespark.ca/blog/post/82-how-to-get-google-
calendar-events-in-the-search-results
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Protip: Check that it’s working.
You put your site in Google Search Console, right?
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Set up goals.
https://en-ca.wordpress.org/plugins/gravity-forms-google-analytics-event-tracking/
Don’t forget to add your goal in Google Analytics.
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Done everything?
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Now you can optimize your ALT tags.
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THANK YOU!
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