如何走进妈妈的

内心深处

We Learn, We Shine! Gold 2014 Q1 sustain campaign

GENERAL GUIDELINES (PLS DELETE THIS SLIDE FROM YOUR PRESENTATION)

1. Pls search from the net for any strong visual aids to support your team’s recommendation

• http://www.corbisimages.com

1. http://www.gettyimages.cn

2. http://xiuxiu.web.meitu.com/main.html (Web-based Photo Editing)

2. You may use as many slides as you like

3. Pls note that each team has 8 minutes in total to present the answers to the full brief

STRATEGY

2013 2014

ACTIVATION

We Learn, We Shine!

- Viral Video in Social Media and

Online TV Site

- Talent show winning child and

behind scene

- Engage MAMA upload Baby learning and

playing in family videos to campaign

site.

- Send gift to consumers in trade

with QR code to campaign site

- Tailor-Made videos to e-card as the

Women’s Day gift to the Mothers

- Engage consumer

to share in social media

- Produce Micro-Film

base on the materials uploaded.

ACTIVATION

智学因子新升级

思维营养高表现

Thank You!