www.azresearch.in

AZ Research Partners

OVERVIEW

SERVICES

INFRASTRUCTURE

PEOPLE

CONTROLS

www.azresearch.in2

AZR is a full service research agency

OVERVIEW

SERVICES

INFRASTRUCTURE

PEOPLE

CONTROLS

AZ Research Partners is the fastest growing research agency in the Indian subcontinent

We started as a full service research agency in 2002 and have completed 10 years in operation

Our mission Enabling our clients to build valuable customer relationships through superior consumer insights

Our key differentiators Flexibility in approach, Fastest turn around time, Sharp & insightful data analysis, and NO OUT SOURCING

We handle all our deliverables in terms of data collection, collation & analysis in houseNO OUT SOURCING COMPLETE CONFIDENCE IN QUALITY AND NO ERRORS

www.azresearch.in3

AZR provides range of all traditional and new age research offerings

Quantitative F2F CATI CAPI CLT Expert

Interviews

FGDsDepth

interviewsEthnography

We conduct these study types end to end have capabilities to handle the entire spectrum

Research design

Develop instruments

Data collection

Data Collation

Data Analysis

Presenting strategic take-outs

www.azresearch.in4

AZR has experience of a wide range of research types

Opinion polling Brand health research Segmentation & profiling Product testing Ad testing Customer satisfaction Category mapping Usage & attitudes studies Need gap analysis Diagnostic studies Brand Equity studies Brand Positioning strategy

Quantitative research

Qualitative research

Hybrid research

We have experience of having conducted approximately 10,000 projects across these types of research needs across sectors

www.azresearch.in

Tools & techniques used by AZR

We use range of tools and techniques to ensure that data collection & interpretation is comprehensive

• Regression analysis• Factor analysis• Clustering• Significance testing • Conjoint analysis• BPTO• PSM• Discriminant Analysis• Multidimensional Scaling

• Projective techniques

• Enabling techniques

• Semiotic research

• Moments of truth

• Ethnography

5

Quantitative tools & techniques

Qualitative tools & techniques

www.azresearch.in

AZR reaches across the Indian sub continent

Set up in India: 4 full fledged research centers – Bangalore,

Delhi, Mumbai and Kolkata 4 zonal field offices 21 non-travel field centers

East

• Kolkata• Patna• Guwahati• Bhubaneswar

West

• Mumbai• Pune• Nagpur• Indore• Ahmedabad

North

• Delhi• Lucknow• Ludhiana• Jaipur• Bhopal• Varanasi

South

• Bangalore• Chennai• Hyderabad• Cochin• Coimbatore• Madurai

Beyond India We also cover through research

partners SriLanka, Nepal, Bangladesh, Singapore, Malaysia, Thailand

We have our own field offices in all these towns Additionally, can organize local teams on call 35 centers in India

AZR Field set-up In India

6

www.azresearch.in7

Tele calling at AZR covering all languages pan India

Call centres in India: 8 call centres – with out going call facility 100 outgoing telecalling lines Nexus software connecting all outgoing calls

to local servers

Tele-callers in India: Language capabilities – Pan India. Cover

Hindi, English, Tamil, Telugu, Kannada, Bengali, Marathi, Malyalam

150 tele callers – working in 2 shifts

AZR Call centres across India

East

• Kolkata

West

• Mumbai• Pune

North

• Delhi

South

• Bangalore• Chennai• Hyderabad• Cochin

Training of tele-callers done for every project Mock calls are conducted internally and can also be made to mock

respondents identified by the client

www.azresearch.in8

IT infrastructure connecting the world 24 X 7 and in real time

• 24 X 7 connectivity always through two ISPs – collectively providing 8 MBPS connectivity at Bangalore office

IT staff at AZR works 24x7 to ensure zero failure of our servers, networks, computers and connectivity to ensure that we are always connected

Data collection, handling & analysis – ensured by IT support that never fails

• Nexus Analog Engine and Call Confine Controller are used to record all outgoing calls from our tele call centres and save on local servers immediately

• All calls made in all call centres are transferred through 4MBPS ISP connection to our FTP server

• All CATI and CAPI calls made from our offices are uploaded to client / our data collection portal on a real time basis

• We have 24/7 server uptime in Bangalore with dedicated UPS

www.azresearch.in

IT infrastructure data storage

Data collection, handling & analysis – ensured by IT support that never fails

• We have two centralised secured data servers in Bangalore –one of these is FTP Server in Bangalore and the other is not connected and is an archive server

• Additionally we utilize one web server in Dallas

• We use our dedicated FTP server with password protection for upload/ download of all audio recordings of interviews done and other large files

• 6 months post a project delivery, all relevant files are archived in our archive server

• Our servers are encrypted and are safe from any unauthorized access

No unauthorized access to any server or computers is permitted to ensure complete safety of all the data in our custody

9

www.azresearch.in

IT support data collection & analysis

Data collection, handling & analysis – ensured by IT support that never fails

10

• For data analysis and working on the presentation we use softwares like• Microsoft Visual Web Developer• Microsoft Visual Basic Express Edition• Microsoft Visual C++• Visual Basic• PHP• Visual Dbase• AMOS 18• SPSS 16• SAS

• Our analysts are trained to develop programmes on these platforms and can handle any data analysis need on these platforms / applications

• We also used in house developed Presentation Developer Dexim P for making presentations

• For data collection, we use softwares like Survey monkey, survey gizmo etc. We also use in house developed Questionnaire Developer for online data collection called Dexim Q

www.azresearch.in11

Quality measures @ AZR Systems and controls to ensure no noise creeps in data

At AZR we follow the principle of having processes and protocols to ensure that quality of data collection and data analysis is above acceptance level. However, at the same time, we also believe in keeping checks in place to continually assess the quality of the data collected. These aspects put together ensure a 360 degree focus on quality of data collected, analysed and reported.

• Training and mock calls of interviewers – to ensure no gap in their comprehension

• Scrutinize all the questionnaires to see any patterns for each interviewer

• Supervisor accompanies 10% of calls• Supervisor physically back checks 30%

calls• Field executive back checks 10% of calls• FM randomly back checks some calls

• Duplicating data to weed out noise Do double punching of data - and accept only the data that completely overlaps.

• Data that doesn’t match is sent for re-punching

• Logical cleaning of data – to ensure that no logical error creeps in the data

Quality measures w.r.t data collection Quality measures w.r.t data preparation

www.azresearch.in12

At AZR we have a regular audit process for all jobs to track quality

Audit department is an independent department at AZR which is not a research or field function and reports directly to CFO

• Audit department is an independent unit at AZR which is not a research or field function and reports directly to CFO. This department calls randomly selected respondents from a central call centre at Bangalore.

• These respondents are asked some key questions to check the interview was conducted and was conducted with correct profile and lasted for the expected time. This is done for every project.

• Feedback from this is sent directly to CFO and the field teams are incentivized / penalized on every project basis the report from the audit department

• This is regularly conducted on every project and has overtime brought up our fieldwork quality assurance to impeccable levels. Currently on all projects we see > 95% correct results in our audits

www.azresearch.in

AZR has worked with corporates, colleges, hospitals, governments in India and abroad

• Maruti Suzuki• Toyota Motors• Tata Motors• L&T group• Samsung• Schneider Electric• Unilever Ltd• Parle Products

• HDFC Bank• IndusInd Bank• Accenture• McKinsey• Grey Worldwide• WPP Group• McKann Erickson• Times of India Group• Dainik Bhaskar Group

• Govt. Of Russia• Indian Railways• Canada Education Society• Apollo Hospital• Hinduja Hospital• Max Ventures• PSI• AstraZeneca• Pfizer

We have worked with market leaders, MNCs, domestic companies, governments, colleges, hospitals, NGOs across the country and the world

Some of the clients we have recently worked with are listed herewith …

13

www.azresearch.in14

What we can do for you

1. Telephonic interviews and upload data online

2. Web based surveys3. Computer aided Face to face

surveys and upload data online4. Data analysis of data collected

by other parties to make a presentation with strategic takeouts

5. Complete market research projects

www.azresearch.in15

Contact us

• For all your marketing research needs for India, Sri Lanka, Nepal, Bangladesh, Singapore, Malaysia and Indonesia, please contact us

Mr. Venkatesh KalyaniAZ Research Partners Pvt LtdNo.1174, 1st Floor, 12th B MainHAL 2nd Stage, Bangalore–560 008(P) +9180-42493100

venkatesh@azresearch.in

• For any more details about us, visit us at www.azresearch.in