Write Yourself Famous
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Transcript of Write Yourself Famous
TALES OF THE COCKTAIL 2015
Twitter: #TalesWriting
THEPANELLISTS
#TalesWriting
BECKY PASKINEditor , Scotchwhisky.com@beckypaskin
DAVE BROOMChief engineer , Scotchwhisky.com, UK@davebroomwhisky
DAVID KAPLANCo-founder, Death & Co, NYC@dkpropr ietors
TRISTAN STEPHENSONCo-founder, F lu id Movement, London@tr isstephenson
IN THIS SEMINAR… What’s the purpose of
writing?
What should you write about?
How do you pitch an idea?
How should you write it?
Panellists debate
Q&A session
#TalesWriting
THE BENEFITS OF WRITINGExamples of bartenders-turned writers
Naren Young Ryan Chetiyawardana Jim Meehan
#TalesWriting
REMEMBER THIS:
Focus
Organisation
Ambition
Dedication
FOAD
#TalesWriting
SMOKY-COKEYBy Dave Broom
SMOKY-COKEYWhisky: The Manual
Ingredients:Lagavulin 16 Year OldCoca-Cola
Method:
Fill a tall glass with ice.
Add whisky.
Top with Coke.
By Dave Broom
WHAT TO WRITE ABOUT?
Writer’s blockaffects everyone
INSPIRATION IS ALL AROUND
BLOGS
LCC
www.londoncocktailclub.co.uk
Alex Kratena
www.alexkratena.com
#TalesWriting
BLOGS
Jeffrey Morgenthaler
www.jeffreymorgenthaler.com
Ryan Chetiyawardana
www.mrlyan.com
ONLINE ARTICLES
Ryan Chetiyawardana
in The Huffington Post
Tristan Stephensonin Time
SAZERAC The Curious BartenderBy Tristan Stephenson
Ingredients: 50ml/2oz Hennessy Fine de Cognac 12ml La Clandestine Absinthe 5 dashes Peychaud’s bitters 1 white sugar cube Lemon twist to garnish
Method: Fill glass with crushed ice and absinthe and stir. In a separate glass crush the sugar cube with the bitters until dissolved, then add Cognac and cubed ice and stir for 30 seconds. Throw away contents of absinthe glass and all ice fragments. Strain mixture into absinthe-washed glass and garnish with lemon twist.
SAZERAC The Curious BartenderBy Tristan Stephenson
HOW TO PITCH YOUR IDEA
HOW TO WRITE
CREATE A BLOGChoose a platform
#TalesWriting
Free hosting Restricted to
a .wordpress.com website URL.
No ownership However it is FREE
Self-hosting
Small annual charge to host the site
Technical responsibility
Choose your own URL
CREATE A BLOGSet up a domain name or use free hosting, you decide
#TalesWriting
Create a kickass URL Simple but memorable design Blog a lot Download an Search Engine Optimisation plugin
CREATE A BLOGPersonalise it and make it stand out
#TalesWriting
www.bloggingbasics101.com
www.startbloggingonline.com
www.moz.com/beginners-guide-to-seo
www.quicksprout.com/the-advanced-guide-to-seo
CREATE A BLOGSome useful websites to help you make the most of your
blog
#TalesWriting
RESEARCH
STICK TO DEADLINES
GET LUCKYDeath & Co: Modern Classic Cocktails
By Dave Kaplan, Alex Day and Nick Fauchald
Ingredients: 2 ounces Flor de Caña extra-dry white rum 3 blackberries ¾ ounce lemon juice ¼ ounce ginger syrup ¼ ounce orgeat ¼ ounce acacia honey syrup Garnish: House Peychaud’s bitters
Method: In a pilsner glass, gently muddle the blackberries. Fill the glass with crushed ice. In a shaker, whip the remaining ingredients, shaking with a few pieces of crushed ice just until incorporated. Strain into the glass. Garnish with a thin layer of bitters and serve with a straw.
GET LUCKYDeath & Co: Modern Classic Cocktails
By Dave Kaplan, Alex Day and Nick Fauchald
ASK ME ANYTHING!
BIG THANK YOU TO
Please leave us feedback by downloading the Tales of the Cocktail
mobile app and rating our seminar
#TOTC2015
Don’t forget to Tweet #TalesWriting
@beckypaskin @davebroomwhisky
@dkproprietors @trisstephenson