WORLD TIME ATTACK CHALLENGEdownloads.worldtimeattack.com/2017_InfoKits/WTAC... · + rod millen and...
Transcript of WORLD TIME ATTACK CHALLENGEdownloads.worldtimeattack.com/2017_InfoKits/WTAC... · + rod millen and...
WORLD TIME ATTACK
+ FACTS & F IGURES13 - 14 OCTOBER 2017SYDNEY MOTORSPORT PARK
C H A L L E N G E
WW
W.
WO
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DT
IME
AT
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I have raced al l around the wor ld including 24 Hours of Le Mans. What you put on here is on par with anything I have ever seen.
KEIICHI TSUCHIYA
(P ro fess iona l Race Dr i ve r and Dr i f t K ing )ドリキン
WTAC is the largest time attack event in the world and one of the largest motorsport events in the Southern Hemisphere.
It attracts competitors, spectators, exhibitors and media from all around the world.
+ WHAT IS WTAC?
Time attack is one of the purest forms of motorsport .The ultimate pursuit of speed.
WTAC is an action-packed, 2-day event comprising of Time Attack, Drifting, Flying 500, Motorsport Legends, Stunt Shows, Trade Displays, Miss Time Attack and the largest outdoor car show in Australia.
+ MORE THAN JUST A RACE
WTAC br ings motorsport fans from al l walks of l i fe together.
It is a celebration of racing and car culture.
In 2016 World Time Attack Challenge was live streamed to 48 countries worldwide and viewed by well over 670,000 people.
The event was also broadcast on free-to-air TV as part of the SBS Speedweek show to a national audience of 409,591 people.
+ BROADCAST WORLDWIDE
The action doesn’t end when the sun goes down either. With 11,000+ excited fans staying to watch the International Drift Challenge under lights, WTAC also boasts the largest drift event in Australia’s history.
+ DRIFT ALL NIGHT
Over the years we have brought some of the rarest and most idolised cars to World Time Attack Challenge. Seeing these hero cars in person is a once in a lifetime experience, and to top it off they always put on amazing demonstration laps for the crowd!
+ HERO CARS
+ ROD MILLEN AND HIS PIKES PEAKS WINNING CELICA RALLY CAR
From racing royalty to over the top Italian hypercars.Our fans can a lways count on seeing something unique at WTAC.
+ KEIICHI TSUCHIYA DRIVING THE PAGANI HUAYRA BC + NISSAN / CALSONIC R88C LE MANS
+ MAZDA 767B LE MANS + FERRARI F40
2,750,657Source: Google, Facebook, Instagram Stats October 2016
30,000+Source: Ticketek October 2016
186,124Source: Google Analytics October 2016
155Source: WTAC October 2016
409,591Source: AVE / SBS Speedweek 2016
29,125Source: Instagram November 2016
234.220Source: Facebook Insights - November 2016
11,297Source: Campaign Monitor - Nov 2016
1,849,432Source: Facebook Insights - October 2016
677,079Source: LiveStream.com + Facebook Insights October 2016
WTACBY NUMBERS
TOTAL EVENT ONLINE REACH SPECTATORSWEBSITE VISITS
COMPETITORSVIEWERSHIP ONFREE-TO-AIR TV
INSTAGRAMFACEBOOK FANS
NEWSLETTERFACEBOOK REACH
TOTAL LIVE STREAM VIEWS
+ Print Circulation: 30,000
OPTION MAGZINE
+ Monthly Visits: 490,000 + Facebook Fans: 3.8 million+ Print Circulation: 57,000
+ Monthly Visits: 1.4 million+ Facebook Fans: 555,566
SUPER STREET
SPEEDHUNTERS.COM
+ Monthly Visits: 15,000+ Facebook Fans: 51,600
STREET COVER
+ Monthly Visits: 25,000+ Facebook Fans: 265,000
THE-LOWDOWN.COM+ Facebook Fans: 371,000
DOWNSHIFT AUS
+ Print Circulation: 233,837
DAILY TELEGRAPH
+ Facebook: 9,471,266
STREET FX
+ Monthly Visits: 120,000+ Facebook Fans: 91,500
+ Print Circulation: 30,000
MOTOIQ.COM
SPEED NATION
THE CHRONICLES
HP ACADEMY
GRIP SHIFT SLIDE
REV SPEED
ZEN GARAGE
AUTO CRAZE
HYPERTUNE MAGAZINE
SPEED CAFE
MOTORSPORT RETRO
+ Monthly Visits: 30,000+ Facebook Fans: 925,897+ Print Circulation: 20,000
NZ PERFORMANCE CAR
+ Monthly Visits: 40,000+ Facebook Fans: 71,000+ Print Circulation: 15,000
+ Facebook Fans: 263,655+ Print Circulation: 130,000
+ Facebook Fans: 29,000+ Print Circulation: 19,155
AUTO ACTION
BANZAI
MOTOR MAGAZINE
19,733,497TOTAL GLOBAL REACH
+ Monthly Visits: 30,000 + Facebook Fans: 921,000+ Print Circulation: 120,000
D-SPORT
+ Facebook: 263,655+ Print Circulation: 31,000
CAR ADVICE
+ Monthly Visits: 30,000 + Facebook Fans: 921,000+ Print Circulation: 120,000
FULL BOOST
+ Online: 1,463,854 + Print Circulation: 32,471
PERFORMANCE AUTO SOUND
18-24
25-34
None
Some Maintenance
Most Maintenance
Most Mechanical
Mechanical and Maintenance
+ KEY PURCHASING FACTORS
HOW MUCH WORK DO YOU DO ON YOUR OWN CAR?
+ KEY DEMOGRAPHICS
SPECTATOR / LIVE STREAM COUNTRY OF ORIGIN
Australia: 52.3%
New Zealand: 5.6%
United Kingdom: 3.8%
Malaysia: 2.4%
+ OTHER: 18.3%
United States: 9.4%
Canada: 2.0%
Japan: 4.7%
Italy 1.2%
WTAC DEMOGRAPHICS
22%
14
%
12% 11% 10%
7%
24%
8%
92%
Very important
Somewhat important
Not very important
Not at all important
+ KEY PURCHASING FACTORS
HOW IMPORTANT IS BRAND REPUTATION?
Brand reputation
Price
Peer recommendation
Racer endorsement
Press reviews
Packaging
+ KEY PURCHASING FACTORS
WHAT MAKES YOU BUY A SPECIFIC PRODUCT?
Toyota
Nissan
Mazda
Honda
BMW
Subaru
Ford
Mitsubishi
VW
Other
GM/Holden
+ KEY PURCHASING FACTORS
CAR OWNERSHIP BY BRAND
Engine Management
Tyres
Transmission
Suspension
Cooling
Exhaust
Forced Induction
Wheels
Aero
Brakes
Interior
Paint Wrap
PLANNED PURCHASES IN THE NEXT YEAR
+ KEY DEMOGRAPHICS + KEY DEMOGRAPHICS
SPECTATOR AGE SPECTATOR GENDER
22%
14
%
12% 11% 10%
7%
24%
8%
92%
+ KEY DEMOGRAPHICS
OTHER INTERESTS
Computer Games Extreme Sports
Formula 1 WRC / Rallycross
Drifting Supersprint
Drag Racing
24% 11%
14% 7%
22% 10%
12%
13 - 17
45 - 54
25 - 34
65 +
18 - 24
55 - 64
35 - 44
10%
29%
2.5%
40%
4%
1.5%
12%
35-44 45-54
YOU ARE IN GOOD COMPANYJOIN THE EXCLUSIVE CLUB OF WTAC SPONSORS AND SUPPORTERS
13th - 14th OCTOBER SYDNEY MOTORSPORT PARK
2017WORLDTIME ATTACKCHALLENGE
www.worldtimeattack.com
To book your sponsorship package today, or for more information contact us at:
+ WTAC HEAD OFFICE
36 Mary Parade, Rydalmere NSW 2116 Australia
Phone: (02) 9638 4643 Email: [email protected]