WISE-II Brand Strategy
-
Upload
matthew-snow -
Category
Documents
-
view
36 -
download
1
description
Transcript of WISE-II Brand Strategy
-
WISE-II Brand Strategy2000. 11. 15
-
?
-
07:00~08:0009:00~12:00, TV12:00~13:0013:00~18:0018:00~20:0020:00~22:0023:00~ Life cycle* (00.8)
-
06:00~08:0008:00~10:00,, , , , , , ,TV,,,10:00~12:0012:00~16:0016:00~19:0019:00~21:0021:00~ Life cycle* (00.8)
-
06:30~09:00,09:00~12:00 , ,TV,,12:00~13:0013:00~18:0018:00~19:3019:30~21:0021:00~ Life cycle* (00.8)
-
?Associated Words, , , , , , , , ,
-
?Associated Words, , , , , , , ,
-
()> > () * (n=1015, 2000.6) 28.3%28.0%21.3%5.8%5.1%()
-
New Brand?
-
, , Wants/Needs Consumer Benefits
-
Brand Value
-
?
-
Prestige, Valuable Customer Focused Neuter Gender Simple, EasyKTF TFT
-
Prestige, Valuable Customer Focused Neuter Gender Simple, Easy ??
-
, ??
-
Drama
-
Fium
-
Looc
-
26.7%23.3% , 30, , , , , , , /* 20~ 30 60 CLTDrama - 42.9%- 28.6%- 21.4%
-
25.0%36.7%, 20, , , , , , /* 20~ 30 60 CLTFium - 22.7%- 13.6%
-
30.0%20.0%, , 20, , , (Look), , , /* 20~ 30 60 CLTLooc - 22.7%- 13.6%
-
Theme , ,
-
(Anchor) * Marketing Aesthetics - The Strategy of Brandsby Bernd Schmitt and Alex Simonson
-
(Skin So Soft)
-
, , , YVES SAINT LAURENT
-
Christian Dior ,
-
2
-
Welcomm
-
Theme
-
Drama
-
/ 10 50 Personality
-
MarComm Activities PPL, Star Marketing ,
-
Old ? ?
-
! Properties () Products () Presentation () Publications ()Identity 4PIdentity , ,, , ,