Thinking “Inside The Box” "בתוך הקופסא"חשיבה

Presented: Alon Harris, Systematic Inventive Thinking

My Goals Today

Introduce You To

A New “Mind-Set” for Innovation

Introduce You To A

New “Tool-Set” for Innovation

Please Stand Up

Brainstorming / סיעור מוחות

Can we rely on Brainstorming alone to generate INNOVATIVE ideas WHEN we need them ?

Many Limitations of Brainstorming

Consensus Seeking

Competition

Undermining

Fear of Theft

Fear of Risk

Productivity Loss

Free Riding

Distraction

Lack of Direction

Fear of Assessment

Cognitive Fixedness / קבעון מחשבתי

Cognitive Fixedness is a state of mind in which an object or situation are perceived in one specific way, to the exclusion of any alternative. This phenomenon is extremely common and efficient, as it allows one to perceive, recognize and interact with familiar objects and situations based on past experience. But its price is a limitation of our ability to break free from our routine habits and to arrive at innovative solutions.

Breaking Fixedness / קבעונותשבירת

From The Soviet Union To Israel “The Theory of Inventive Problem Solving"

Genrich Altshuller Russian marine engineer Genrich Altshuller (1926-98) compiled common principles for hundreds of thousands of patents and inventions into a method of approaching problems in technology and engineering.

The Israeli Researchers

Dr. Roni Horowitz Prof. Jacob (Yanco) Goldenberg

The Israeli Entrepreneurs

Haim Peres Amnon Levav

Tel Aviv

• SIT is a privately owned innovation company, established in 1996, headquartered in Tel Aviv with offices and affiliates on five continents.

• 60 innovation experts - including facilitators, consultants, moderators, and project managers – worldwide.

• Diverse professional backgrounds, including marketing, advertising, engineering, ergonomics, psychology, education, alternative energy, computer programming, medicine, IT, and organizational development.

• Sharing a passion for innovation, and helping organizations and the people who work for them become more creative.

SIT Ltd / שיטתית המצאתיתחשיבה

Our Friends In Israel

Our Friends Around The World

So, How Does It Work ?

Structural Fixedness / קבעון מבני

Structural Fixedness is the tendency to think of an object as a whole, with a defined structure that

cannot be divided or rearranged

“Structural Fixedness” / קבעון מבני

“Structural Fixedness” / קבעון מבני

Division / חלוקה

Dividing a product or process into its components and randomly rearranging them

in time or space

Following SIT’s work Bank Hapoalim came out with a new offer : a three-month “leave” from mortgage payments upon the birth of a baby in the family.

This new concept turned out to be one of the bank’s flagship products and campaign leader and attracted young couples.

“Division” The Maternity Leave Mortgage

"“Division The Delayed Antibiotics Prescription

Antibiotics Symptom Relief

+24h

"“Division The Delayed Antibiotics Prescription

27% reduction in antibiotic purchasing for

influenza visits

Let’s Practice!

Applying Division

1. List the process stages and number each stage

2. Randomly rearrange the stages

3. Visualize the resulting “virtual process”

4. Identify potential benefits inherent in the new structure (“Should We?”)

5. Apply the implementation filter (“Can We?”)

6. Adapt the resulting forms to fit identified values and needs

How To Articulate An Idea

Description

Benefits

Challenges

Let’s Learn Another Tool !

Karl Duncker’s Experiment - 1926

Karl Duncker’s Candle Experiment

It’s your time to vote..

How did the two groups of students perform in Karl Duncker’s experiment?

1. More students in group number 1 found the right solution

2. More students in group number 2 found the right solution

3. The same

4. Don’t know

Group Number 1

Group Number 2

Functional Fixedness / קבעון תפקודי

The tendency to create a strong association between an element (physical or other) and its designated

function , resulting in an inability to consider additional functions for that element.

Assigning a new function to an existing

component in our Closed World

“Task Unification”/ איחוד

The Copenhagen Wheel

Beijing pollution monitored with kite-mounted sensors empower city dwellers to map, record and engage actively in the monitoring of their environment

The Play Pump

Advertising

ReCAPTCHA gives users two words to type: (1) One of which is used to

detect if you’re a human (2) And the other it can’t

read/understand by itself and needs your help. That’s the one word you type and recaptcha digitizes it and you unknowingly help humanity.

Cailler Visitor Center

Chocolate Personality

Let’s Practice !

Make A List Of Closed World Components

The Closed World

Make A List Of Closed World Components

How can component X help me reach my goal ?

Summary

Inventive Systematic

A Contradiction ?

Vs.

Systematic Inventive Thinking

Key Take Aways From Today

Thinking outside the box is a myth

We advocate a radically different approach

Creativity can be taught, and trained

SIT is scientifically proven

Successfully used in leading firms and organizations

Individual

Team

Organization

You Don’t Do Innovation, You Innovate In What You Do

Community

Local Government

Country

“Inside The Box” A Proven System of Creativity for Breakthrough Results

Drew Boyd AKA the Street Rat

Jacob Goldenberg AKA the Lab Rat

Thinking “Inside The Box”

The traditional view of creativity is that it is unstructured and doesn’t follow rules or patterns. That you need to think “outside the box” to be truly original and innovative… We believe just the opposite.

Thank You ! alonh@sitsite.com