Web 2.0: it's all about sharing Pablo Garaizar Sagarminaga

International Campus of Languages – Deusto SummerJuly 2010

Outline

● What is Web 2.0?● Sharing opinions:

● blogs, microblogs, social networks.

● Sharing content:● Photos, music, videos, etc.

● How to share content:● Privacy.● Intellectual Property.

What is Web 2.0?

“web 2.0” is just a buzzword

What is a buzzword?

Comercials use plenty of them

Same thing happens with technology

The 'dot-com' crash

How to cook a technical buzzword...

1. Use acronyms everywhere

2. Use fancy prefixes

Apple trick: a lowercase “i” fits all

3. Use numbers (the bigger the better)

“But how to persuade the other sharks in the tank that this blood feast was different from the previous boom-

and-bust? Easy: Dismiss everything that came before as 'Web 1.0'”

Jeffrey Zeldman

Marketing people: Please, stop talking about Web 3.0!

So, Web 2.0 is the evolution of the Web

“Web 2.0: applications that get better the more

people use them”

Tim O'Reilly

Web 2.0 is the social web

social means people

People sharing content, people sharing opinions

A lot ‡ allThe Pareto theorem

20/801/19/80

Blogs, microblogs and social networks

Blogs

Used to be very popular a few years ago

Exponential growth (2003 to 2006)

Then people realized...

It's a lot of work to feed a blog

Most blogs are not interesting

Gartner's hype cycle

Gartner s 2006 hype cycle

Gartner s 2007 hype cycle

Gartner s 2008 hype cycle

Gartner s 2009 hype cycle

Microblogs

Microblogging: easier, faster, more often

Where?

Twitter.com

The Twitter Life Cycle

“lifestreaming”: people streaming their lives

Social networks

Lifestreaming on steroids: videos, photos, chats, games, polls, etc.

Where?

Facebook.com

Tuenti.com

“Social networks are the new e-mail”

David Sacks

People sharing content

Lots of content-sharing platforms

But... we need to know how to share

Privacy and disclosure

Facebook and privacy

Facebook and privacy

Facebook and privacy

ReclaimPrivacy.org

Intellectual Property rights and Remix culture

Is there any genuine original idea?

'Pop'ular music http://www.youtube.com/watch?v=qHBVnMf2t7w

Remixes + mashups = new content

The traffic light metaphor

Copyright

Creative Commonslicenses

CopyleftPublic Domain

Creative Commons: from © to PD

Conclusions

“The machine is (using) us”Michael Wesch

http://youtube.com/watch?v=NLlGopyXT_g

Thank you ;-)

References

● Introducing Web 2.0 concepts, John Lewis, Intergen, 2007.

● What Is Web 2.0?, Tim O'Reilly, Web 2.0 Expo Berlin, 2007.

● Digital ethnography of Youtube, Michael Wesch, Kansas State University, 2007.

● Web 2.0 en educación, Julen Iturbe-Ormaetxe, www.jiturbe.com, 2007.

● Web 2.0, Daniel Gutierrez, EHU/UPV, 2007.

All rights of images are reserved by the original owners*, the rest of the

content is licensed under a Creative Commons by-sa 3.0

license

* Universidad de Deusto, Gartner, Creative Commons, Wikipedia, Google, Facebook, Tuenti, Slideshare, Vimeo, Twitter, Yahoo!, SanDisk, Microsoft, Apple, Sony, Nintendo, EFF,

JoyofTech, CogDog, jope1978 (Flickr), iceninejon (Flickr), martinescalante (Flickr), leelefever (Flickr), dhammza (Flickr)