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Martin White it's not the technology it's the content
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It’s not the technology – it’s the content! Findwise Findability Day, 11 September 2014 Copenhagen Martin White, Intranet Focus Ltd
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Findability Day 2014 presentation on Information Management, Meta data and the importance of content management
Transcript of Martin White it's not the technology it's the content
It’s not the technology –it’s the content!
Findwise Findability Day, 11 September 2014
Copenhagen
Martin White, Intranet Focus Ltd
Agenda
• Hand washing• Tube alloys• Bing and Google• Phone hacking• Satisfaction• Fishing• Titles• Mirror• Ernest Hemingway
AdmiralLeahy
Boiler tubes
www.ofcom.org.ukUK Office of Communications
Hacking
Search satisfaction
• Search satisfaction is dependent on
– Information being treated as a business asset
– Being aware of why and how people search
– Consistent content quality
– A metadata strategy
– An appropriate investment in a search team
– An appropriate investment in search technology
– Search performance measurement
Why is content quality so poor?
• Information curation is a hobby
– No formal training
– No internal training
– No time allocated
– No recognition
– No evaluation
– No career progression
– No benefit to the curator
Level 1
No common information practices. Individuals manage informationon an ad hoc basis
Level 2
Some departments are aware of the need to manage information but are only able to allocate limited resources and skills
Level 3
Enterprise information management practices developed by and managed by the IT department in line with IT policies
Level 4
Enterprise information management practices developed and managed by business units in line with business objectives
Level 5
Board-level commitment to managing informationas an asset with a member of the Board taking specific responsibility for information quality
Information maturity
Information advantageBased on the Meta Group/Gartner model
Level 1
No common information practices. Individuals manage informationon an ad hoc basis
Level 2
Some departments are aware of the need to manage information but are only able to allocate limited resources and skills
Level 3
Enterprise information management practices developed by and managed by the IT department in line with IT policies
Level 4
Enterprise information management practices developed and managed by business units in line with business objectives
Level 5
Board-level commitment to managing informationas an asset with a member of the Board taking specific responsibility for information quality
Search performance
Information advantage
Content quality guidelines
Audience
Authorship
Copyright
Date
File formats
Images, charts and diagrams
Link management
Lists
Metadata
Mobile content
Page-level identity
Protective marking
Related content
Re-use
Review
Titles
Validity
Version control
http://ciir-publications.cs.umass.edu/getpdf.php?id=945
Content quality guidelines - search
Audience
Authorship
Copyright
Dates
File formats
Images, charts and diagrams
Link management
Lists
Metadata
Mobile content
Page-level identity
Protective marking
Related content
Re-use
Review
Titles
Validity
Version control
Reflections
Without an information management strategythat ….– Recognises information as an asset
– Implements information governance
– Rewards information quality
– Includes a search strategy
– Invests in search support
…..your investment in search technology will never deliver business value
A look back at the agenda
• Hand washing• Tube alloys• Bing and Google• Phone hacking• Satisfaction• Fishing• Titles• Mirror• Ernest Hemingway
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