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SCM

Ching Cho Yin

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Contents

1. Introduction:...........................................................................................................................3

2. Supply Chain at the Body Shop and Jaguar Land Rover:......................................................4

2.1 The Body Shop:................................................................................................................4

2.2 Jaguar Land Rover:...........................................................................................................

3. Conclu!ion!:..........................................................................................................................."

4. Reco##endation!:................................................................................................................."

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1. Introduction:

$ith increa!ing co#petition and glo%ali&ation' co#panie! around the (orld are trying

to )ind e))ective !trategie! to reduce co!t!' increa!e !ale! and #aintain their pro)ita%ility.

$hile !o#e co#panie! are !ucce!!)ul in doing !o' other! !ee# to have )ade a(ay and

 %eco#e o%!olete. The once %ig po(er hou!e! li*e +eneral ,otor! have )ound it di))icult to

co#pete (ith the e#ergence o) innovative Japane!e car #anu)acturer! !uch a! Toyota ,otor

Corp.

$hat need! to %e done acro!! the!e organi&ation! i! the e#ploy#ent o) %etter and

innovative #anage#ent techni-ue!. ne !uch option i! u!ing a Su!taina%le SC,.

The idea o) SC, /SC,0 i! )ocu!ed around t(o centre thought!. The #o!t i#portant

i! that e!!entially every product that reache! a con!u#er reveal! a co#prehen!ive

colla%oration o) variou! )unctional area!. /and)ield' 2110 The!e colla%oration! are

collectively called the !upply chain. /and)ield' 2110

The other thought i! that (hile !upply chain! have %een in action )or !o#e ti#e no('

#o!t colla%oration! have %een !tudied a! (hat (a! occurring in!ide their )our divider!. e(

organi&ation! !a(' and )e(er organi&ation! have #anaged to deal (ith the (hole !erie! o)

activitie! that eventually conveyed the product! to the end u!er. /and)ield' 2110 The re!ult

(a! di!5ointed and thu! re!ulted in inade-uate !upply chain!. /and)ield' 2110

SC,' then' i! the dyna#ic #anage#ent o) !upply chain e6erci!e! to %oo!t client

e!tee# and acco#pli!h a !u!taina%le point o) intere!t. /and)ield' 2110 It identi)ie! (ith an

in!ight)ul e))ort %y the inventory net(or* )ir#! to #a*e and run !upply chain! in the %e!t 7

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via%le (ay! that could %e acce!!i%le. Inventory net(or* activitie! !pread everything )ro#

 product %etter#ent' !ourcing' creation' and logi!tic!' )urther#ore the in)or#ation !y!te#!

anticipated that (ill arrange the!e activitie!. /and)ield' 2110

The a))iliation! that #a*e up the !upply chain are 5oined together through phy!ical

!erie! and in)or#ation !erie!. /and)ield' 2110 8hy!ical !erie! incorporate the change'

advance#ent' and li#it o) ite#! and #aterial!. They are the #o!t percepti%le %it o) the !upply

chain. /and)ield' 2110any(ay virtually a! %a!ic are in)or#ation !erie!. In)or#ation !erie!

allo( the diver!e !upply chain acco#plice! to organi&e their long ter# plan!' and to control

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Procurement

ProductionMarketing& Sales

Distribution

Use byEnd

Consumer

the regular !trea# o) ite#! and #aterial here and there the !upply chain. /and)ield' 2110

2. Supply Chain at the Body Shop and Jaguar Land Rover:

2.1 he Body Shop:

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The Body Shop i! a pre#iu# %rand o) co!#etic! (hich provide! original' natural %eauty

 product! (ith over 2 !tore! operating in 9 di))erent location! (orld(ide. /The Body

Shop' 2140

The Body !hop u!e! ethical practice! to procure it! product!' and reache! out to it! !upplier!

(ith it! !pecial progra#! and incentive!. It ha! one o) the #o!t ethical production line!' (ith

high regard to !ociety and the environ#ent. It %elieve! in giving %ac* to the environ#ent.

Body Shop u!e! a #i6 o) #ar*eting !trategie!' %y pro#oting it! product! a! her%al and

natural' it tap! into the pre#iu# #ar*et )or con!u#er! (illing to pay a higher price )or !uch

 product!. The #anage#ent o) the !upply chain i! an i#perative co#ponent in endeavour! %y

 %u!ine!! to %ring do(n it! ecological e))ect. The Body Shop International /BSI0 ha! procured

critical involve#ent around there' %eginning (ith the di!patch o) it! !upplier ecological !tar

rating plan.

2.2 Jaguar Land Rover:

;!ta%li!hed on t(o )a#ou! Briti!h car %rand!' Jaguar and Land Rover i! the !

 %igge!t auto #a*er in the pre#iu# cla!!. Their %u!ine!! i! developing. In 212?13' they !old

al#o!t 3"' vehicle! glo%ally @ an increa!e o) 23A )ro# the pa!t year @ and generated

1.9D %illion in pro)it.E They are a #a5or e6porter' (ith DA o) vehicle! produced in the

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The +lo%al ,87L capacity co#pri!e! o) eight divi!ion!

i. In%ound Logi!tic!

In%ound Logi!tic! i! accounta%le )or coorgani&ing the advance#ent o) in%ound part! )ro#

e6ternal di!!e#ination )ocu!e! and the organi&ation o) cro!! doc*E %u!ine!! locale!. It deal!

(ith and !creen! the advance#ent o) )reight' o))!ite (ander!' #aterial ta*ing care o) !upplie!

and line)eed operation! to give a gettogether organi&ation to all o) JLR !upplier! a! )ar and

(ide a! could %e e6pected under the circu#!tance!.

ii. Co#pleted Gehicle Hi!tri%ution

The out%ound logi!tic! capacity i! in charge o) the develop#ent o) recently co#pleted Jaguar 

and Land Rover vehicle!' to #erchant! and client! around the (orld. It arrange! and !creen!

the develop#ent o) each vehicle delivered' guaranteeing that conveyance happen! in an

au!piciou! and e))ective (ay' (ithout trading o)) elevated e6pectation! o) value.

iii. International 7 8o(er train 8rogra# ,anage#ent /I88,0

I88, create and e6ecute )ocal and plant logi!tic! to help develop and part )are progra#!

)ro# %uilding idea through to #anu)acturing di!patch' po(ertrain pro5ect!' #anu)acturing

 plant !y!te# and )uture !ite #ethod!.

iv. Logi!tic! 8rogra# ,anage#ent /L8,0

Logi!tic! 8rogra# ,anage#ent )acilitate! the conveyance o) vehicle pro5ect! to every Jaguar 

Land Rover creation !ite' incorporating all co#ponent! o) the logi!tic! production net(or*' to

guarantee a !trong #ethodology i! ta*en a)ter to e#po(er )ruit)ul #anu)acturing to occur.

v. dvanced 8rogra# and 8ac*aging ;ngineering

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Conveying on three region! to guarantee logi!tic! i! con!idered in every part (ithout %ound!

ite# creation proce!!. 8erceiving chance! to decrea!e !-uander and #a*e the !upply chain!

)or the )uture %uilding co#part#ent arrange#ent! and !etting out the %undling #ethod )or

the %u!ine!! and protection and acce!!i%ility o) holder %undling )or current vehicle line!.

vi. International ,anu)acturing Hevelop#ent

It deal! (ith the !cheduling pre!!ing and tran!portation o) vehicle part! to Jaguar Land

Rover>! a%road get together area!. /CILT /

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creating a !y!te# and training the right per!onnel to e))ectively reach out and )ul)il all the

)unctional area! o) #anage#ent. lthough the dyna#ic! o) every organi&ation i! di))erent'

the )unda#ental! are e!!entially the !a#e.

ollo(ing are !o#e reco##endation! )or %oth the!e organi&ation! to )urther i#prove

on their SC,.

". Reco##endations:

$lternate Mar%eting Strategies &or Body Shop '(:

1. Ma%ing a Strong and Identi&ia)le Brand *a#e: Body Shop already ha! a good

 %rand e-uity in the #ar*et %ut it can %e #ade even !tronger. ccording to Havid

a*er' a good %rand na#e !ell! #ore product! than any other #ar*eting !trategy. e

cite! the e6a#ple o) =oda* (ho #ade their %rand !ynony#ou! (ith photograph! %y

introducing t(o character!: Bro(nie BoyE and =oda* +irlE. /a*er' 21: 0Body

Shop could con!ider e#ploying a !i#ilar !trategy and introducing a character that

 pro#ote! it! %rand. ,ay%e an ani#al character (hich pro#ote! the %rand %y !aying

that the product! o) Body Shop do not te!t their product! on hi#?her or any other

ani#al. Thi! (ould %e in line (ith the co#panyK! philo!ophy.

2. 'se +reater technology &or co##unication ,ith custo#ers: errel %elieve! that in

todayK! co##unication technology driven (orld' it i! i#portant to %e in con!tant

touch (ith the cu!to#er. /errel' 210 or e6a#ple he !ay! that 8i&&a ut i! a

 pioneer in the )ield. per!on can order )ood through a te6t #e!!age (hile driving

 %ac* ho#e. /errel' 210 Body Shop !hould con!ider e#ploying a co##unication!

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technology progra#' (here%y it can %e reached through !i#ple te6t #e!!age! or via

 phone! to connect (ith cu!to#er!.

!. -i&&erentiating products: $al*er 7 ,ullin! %elieve that organi&ation! !hould try

and di))erentiate their product! through !trategic deci!ion #a*ing. /$al*er 7 ,ullin!'

2130Body Line can do thi! %y i#ple#enting a %etter !trategy )or pricing their

 product!.

". #ploy a /olistic $pproach: =otler advocate! the need to have a holi!tic approach

(hen it co#e! to #ar*eting' )ro# develop#ent and de!ign to the i#ple#entation o)

#ar*eting progra#!.E /Ro%ert! et al' 21: F0 Body Shop lac*! in the i#ple#entation

o) it! #ar*eting !trategy (hich i! cu!to#er %a!ed' %ut' a lot o) !tore! in the

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the countrie! (ith the highe!t potential and evaluate i) it i! )ea!i%le )or the# to inve!t in

#anu)acturing there. Heveloping econo#ie! !hould %e the target #ar*et )or JLR a! they

have high !ale! potential and relatively lo(er co!t o) production!.

Re&erences:

a*er' 21. Building Strong Brand!. !.l.:8oc*et Boo*!.

CILT /vaila%le at: http:??(((.the%ody!hop.co.u*?!ervice!?a%outu!Pco#pany.a!p6

Mcce!!ed 3 January 21N.

$al*er 7 ,ullin!' 213. ,ar*eting Strategy: Heci!ionocu!ed pproach. Dth ed.

!.l.:,c+ra(ill?Ir(in.

https://www.ciltuk.org.uk/Membership/Organisation/Corporate/PlatinumPlus/jaguarlandrover.aspxhttps://www.ciltuk.org.uk/Membership/Organisation/Corporate/PlatinumPlus/jaguarlandrover.aspxhttp://scm.ncsu.edu/scm-articles/article/what-is-supply-chain-managementhttp://www.thebodyshop.co.uk/services/aboutus_company.aspxhttps://www.ciltuk.org.uk/Membership/Organisation/Corporate/PlatinumPlus/jaguarlandrover.aspxhttps://www.ciltuk.org.uk/Membership/Organisation/Corporate/PlatinumPlus/jaguarlandrover.aspxhttp://scm.ncsu.edu/scm-articles/article/what-is-supply-chain-managementhttp://www.thebodyshop.co.uk/services/aboutus_company.aspx