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(http://www.mcst.go.kr),

(http://hahoemasks.culturecontent.com)

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30 4 44

Concept of Local Governments Cultural Contents' and Plans for the Implementation of OSMU Values

26)

Kim, Jin-Hyung*

This study set out to propose plans to develop cultural contents designed to help

the local communities promote their economies and cultures simultaneously by pointing

out the side effects of blind uses of cultural contents concept centered around digital

and economic logic by local governments. For that purpose, the study defined the

concept of local governments cultural contents by reviewing the old concepts of

cultural contents and re-established the strategic values of OSMU to fit the

development of cultural contents by local governments.

The study also conducted overall analysis of cases of cultural contents development

related to Hahoi Byeolshingut Mask Play of Andong City, Gyeongsangbuk Province in

order to devise plans to implement the values of OSMU and identified the generalized

principles to meet the needs of economic revival and cultural revival, which are the

core values of cultural contents suggested by the investigator. After gathering individual

findings sorted out in those discussions, the investigator proposed plans to implement

the values of OSMU of local governments cultural contents in the public and private

sector.

* Gyeonggi Research Institute, Researcher

OSMU 30 5

[Key-Words] local governments cultural contents, OSMU, public contents,

private contents, Hahoi Byeolshingut Mask Play

2011 2 28

2011 3 1 3 21

2011 4 9

2011 4 16

UCC

30 6 44

-

1.

OSMU 30 7

30 8 44

I.C

OSMU 30 9

310 44

OSMU 311

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312 44

2.

OSMU 313

314 44

OSMU 315

316 44

OSMU 317
OSMU []. . OSMU . OSMU . OSMU . -

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