Victorious or vanquished? Digital Reinvention in ... · PDF file组织和业务模式 ......
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IBM
IBM
IBM
ibm.com/ibmix
IBM
IBM
IBM 22,000
200
IBM
IBM ibm.com/communications
http://www.ibm.com/ibmixhttp://www.ibm.com/communications
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(CSP) CSP CSP CSP (Digital Reinvention )
CSP
CSP
CSP
CSP
2
56%
1
52%
2
52%
3
CSP
4
5
IBM
56%
(52%)
52% 6
3
CSP /7
8 CSP
SkypeWhatsApp CSP
iMessage Facetime WhatsApp Skype
CSP Line 2011 2 Line / CSP 9 Open Garden Twilio Open Garden FireChat 10 Twilio 11
4
CSP
CSP
(DSP) (DSE)
1
CSP
(DSE) CSP
CSP
1
DSP DSE CSP
CSP
CSP
/
(DSP)
IBM
5
DSECSP DSE
(IoT)
DSPCSP
DSP
6
E2E
2
IBM
(E2E)
E2E
2
E2E
20
CSP
IP (VoIP) (IP)
7
3 DSE DSP CSP
CSP
3
IBM
8
CSP
MATRIXX Software CSP
2/3
PaypalNetflix eBay 12
-
CSP 13
14
CSP15
CSP
Sigfox 36
/16 Google Project Fi
17
9
CSP
4
4
CSP
(AI)
CSP
(RPA)
CSP
IBM
10
CSP
CSP
(BPM)RPA
CSP
B2B
19
CSP
DSE DSP
CSP
CSP
DevOps/
DSE
CSP
AT&T
DIRECTV
(AT&T)
Netflix Comcast
AT&T
AT&T DIRECTV
AT&T 2020 75%
18
11
CSP
5
5
Orange
Orange S.A. France Telecom S.A.
DSPOrange
Groupama 65%
Orange
2018
200
4 20
IBM
12
DSE DSP 50% 5%
Reliance Group Unlimit
Reliance Group
Unlimit Unlimit
Unlimit
Watson IoT Platform
Unlimit
21
13
TOBi Web
TOBi My Vodafone
LivePerson
Watson TOBi
90% TOBi
22
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Saul J. BermanPeter J. Korsten Anthony
Marshall
IBM 2016
5 https://www-935.ibm.com/services/us/gbs/thoughtleadership/draction/
Saul J. BermanNadia Leonelli Anthony
Marshall
IBM 2013
12 https://www-935.ibm.com/services/us/gbs/thoughtleadership/digitalreinvention/
Bob FoxNick Gurney Rob van den Dam
2020
CSPIBM 2016
2 https://www-935.ibm.com/services/us/gbs/thoughtleadershi
p/2020csp/
Bob Fox Rob van den Dam
IBM
2015 1 https://www-935.ibm.com/services/us/gbs/thoughtleadershi
p/restoringconnections/
Steve Canepa IBM (TME) P&L
IBM
linkedin.com/ in/steve-canepa-a70840a/
Bob Fox IBM TME IBM
Bob CSP 30
linkedin.com/in/bofox/
Rahul Kumar IBM TME
TME Rahul TME
17
linkedin.com/in/1rahulk/ [email protected]
https://www-935.ibm.com/services/us/gbs/thoughtleadership/dractionhttps://www-935.ibm.com/services/us/gbs/thoughtleadership/dractionhttps://www-935.ibm.com/services/us/gbs/thoughtleadership/dractionhttps://www-935.ibm.com/services/us/gbs/thoughtleadership/dractionhttps://www-935.ibm.com/services/us/gbs/thoughtleadership/digitalreinventionhttps://www-935.ibm.com/services/us/gbs/thoughtleadership/digitalreinventionhttps://www-935.ibm.com/services/us/gbs/thoughtleadership/digitalreinventionhttps://www-935.ibm.com/services/us/gbs/thoughtleadership/digitalreinventionhttps://www-935.ibm.com/services/us/gbs/thoughtleadership/2020csp/https://www-935.ibm.com/services/us/gbs/thoughtleadership/2020csp/https://www-935.ibm.com/services/us/gbs/thoughtleadership/2020csp/https://www-935.ibm.com/services/us/gbs/thoughtleadership/2020csp/https://www-935.ibm.com/services/us/gbs/thoughtleadership/restoringconnectionshttps://www-935.ibm.com/services/us/gbs/thoughtleadership/restoringconnectionshttps://www-935.ibm.com/services/us/gbs/thoughtleadership/restoringconnectionshttps://www-935.ibm.com/services/us/gbs/thoughtleadership/restoringconnectionshttps://www-935.ibm.com/services/us/gbs/thoughtleadership/restoringconnectionshttps://www.linkedin.com/in/steve-canepa-a70840a/https://www.linkedin.com/in/steve-canepa-a70840a/mailto:[email protected]://www.linkedin.com/in/bofox/mailto:[email protected]://www.linkedin.com/in/1rahulk/mailto:[email protected]
15
Anthony Marshall IBM Anthony
Anthony LinkedIn
linkedin.com/in/anthonyejmarshall Twitter @aejmarshall
Rob Van den Dam IBM TME
TME IBM
25 TME
Rob
LinkedIn linkedin.com/in/robvandendam/Twitter @robvandendam
IBM
ibm.com/iibv
IBM IBV
IBM
IBM
: http://www-935.ibm.com/services/cn/gbs/ibv/
IBM
IBM
IBM (IBV) IBM
https://www.linkedin.com/in/anthonyejmarshallhttps://www.twitter.com/aejmarshallmailto:[email protected]://www.linkedin.com/in/robvandendam/https://twitter.com/robvandendam?lang=enmailto:[email protected]://www-935.ibm.com/services/cn/gbs/ibv/http://www-935.ibm.com/services/cn/gbs/ibv/
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1 IBM Institute for Business Value.Global Ecosystem Survey.2016.(Unpublished data.)
2 Ibid.
3 Ibid.
4 Finley, Klint.Google Fiber just swallowed up another internet provider.Wired Business.June
2016. https://www.wired.com/2016/06/google-fiber-just-swallowed-another-internet-provider/
5 Kelly, Heather.Facebook to beam free internet to Africa with satellites.CNN Tech.October 2015.
http://money.cnn.com/2015/10/05/technology/facebook-africa-satellites/index.html
6 IBM Institute for Business Value.Global Ecosystem Survey.2016.(Unpublished data.)
7 Ectors, Maarten.When will traditional telco business start dying?Afterwards Telco 2.0 or Google and company?LinkedIn blog.December 2016. https://www.linkedin.com/pulse/when-traditional-
telcos-start-dying-afterwardstelcos-20-ectors/
8 Miller, Chance.The new wave of unlimited data plans:How Verizon, Sprint, T-Mobile, and AT&T compare.9To5Mac.February2017. https://9to5mac.com/2017/02/19/the-new-wave-of-unlimited-
data-plans-how-verizon-sprint-t-mobile-and-att-compare/
9 Lukman, Enricko.Line Hits 200 Million Users, Adding 100 Million in Just 6 Months.Techinasia.July 2013. https://www.techinasia.com/line-hits-200-million-users-adding-
100-million-users-6-months
10 Gupta, Deepali.Messaging app that works without data connection gains ground.ET Telecom.February 2016. https://telecom.economictimes.indiatimes.com/news/messaging-app-
that-works-without-data-connection-gains-ground/51134554
11 Handy, Alex.Twilio unveils new API, tools for simplifying telephony Apps.The New Stack.May
2017. https://thenewstack.io/twilio-embraces-trends-new-api-capabilities/
12 Survey Shows 75 Percent of Consumers Would Buy Mobile Services From Amazon, PayPal and Netflix.MATRIXX Software.October 2017. http://www.matrixx.com/press_release/survey-
shows-75-percent-consumers-buy-mobile-services-amazon-paypal-netflix/
13 Handley, Lucy.Facebook and Google predicted to make $106 billion from advertising in 2017, almost half of worlds digital ad spend.CNBC.April 2017. https://www.cnbc.com/2017/03/21/face-book-and-google-ad-youtube-make-advertising-in-
2017.html
14 Gentlemen in China.WeChat:Chinese App signals future of e-commerce.Marketing to China.January 2017. https://www.marketingtochina.com/wechat-chinese-app-signals-future-e-
commerce/
https://www.wired.com/2016/06/google-fiber-just-swallowed-another-internet-provider/http://money.cnn.com/2015/10/05/technology/facebook-africa-satellites/index.htmlhttps://www.linkedin.com/pulse/when-traditional-telcos-start-dying-afterwardstelcos-20-ectors/https://www.linkedin.com/pulse/when-traditional-telcos-start-dying-afterwardstelcos-20-ectors/https://www.linkedin.com/pulse/when-traditional-telcos-start-dying-afterwardstelcos-20-ectors/https://9to5mac.com/2017/02/19/the-new-wave-of-unlimited-data-plans-how-verizon-sprint-t-mobile-and-att-compare/https://9to5mac.com/2017/02/19/the-new-wave-of-unlimited-data-plans-how-verizon-sprint-t-mobile-and-att-compare/https://9to5mac.com/2017/02/19/the-new-wave-of-unlimited-data-plans-how-verizon-sprint-t-mobile-and-att-compare/https://www.techinasia.com/line-hits-200-million-users-adding-100-million-users-6-monthshttps://www.techinasia.com/line-hits-200-million-users-adding-100-million-users-6-monthshttps://telecom.economictimes.indiatimes.com/news/messaging-app-that-works-without-data-connection-gains-ground/51134554https://telecom.economictimes.indiatimes.com/news/messaging-app-that-works-without-data-connection-gains-ground/51134554https://telecom.economictimes.indiatimes.com/news/messaging-app-that-works-without-data-connection-gains-ground/51134554https://thenewstack.io/twilio-embraces-trends-new-api-capabilities/http://www.matrixx.com/press_release/survey-shows-75-percent-consumers-buy-mobile-services-amazon-paypal-netflix/http://www.matrixx.com/press_release/survey-shows-75-percent-consumers-buy-mobile-services-amazon-paypal-netflix/http://www.matrixx.com/press_release/survey-shows-75-percent-consumers-buy-mobile-services-amazon-paypal-netflix/https://www.cnbc.c
