Ubisecure use cases: Acquiring new customers and users from Social Media and O365

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UBISECURE SOLUTIONS, INC. Charles Sederholm Tunnistamisella ja identiteetinhallinnalla uusia asiakkuuksia ja kasvua: Käyttötapaus- esimerkkejä

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(In Finnish - Contact Ubisecure for English version) Ubisecure käyttötapausesimerkkejä: Miten hankitaan tunnistamisella ja identiteetinhallinnalla uusia asiakkuuksia ja kasvua esim Somesta ja Office 365 palveluista

Transcript of Ubisecure use cases: Acquiring new customers and users from Social Media and O365

Page 1: Ubisecure use cases: Acquiring new customers and users from Social Media and O365

UBISECURE SOLUTIONS, INC.

Charles Sederholm

Tunnistamisella ja

identiteetinhallinnalla

uusia asiakkuuksia

ja kasvua:

Käyttötapaus-

esimerkkejä

Page 2: Ubisecure use cases: Acquiring new customers and users from Social Media and O365

Lähtötilanne

Asiakas-

tietokanta

Palvelu

Page 3: Ubisecure use cases: Acquiring new customers and users from Social Media and O365

Kehittämisen teemoja

Tehokkaampi ja ystävällisempi rekisteröityminen

Sosiaalisen median hyödyntäminen

Discovery

Rekisteröityminen

Kirjautuminen

Big Data

Liikkuminen palvelujen välillä

Yhteisöllisyys

Page 4: Ubisecure use cases: Acquiring new customers and users from Social Media and O365

Liittyminen sosiaalisesta mediasta

Rekisteröinti +

rikastaminen

Sosiaaliset

mediat

Rekisteröinti sosiaalisesta

mediasta…

+ rikastaminen

Tunnistus

Asiakas-

tietokanta

Palvelu

Page 5: Ubisecure use cases: Acquiring new customers and users from Social Media and O365

Yritysasiakkaiden liittyminen Office365 palveluista helposti ja nopeasti

John Smith Name: John Smith Customer: Acme Corp

Role: Purchase Manager

Authorization: BU Management

Andrew Blake

Tim Cook

Purchase Manager

Accountant

Department Head

Yhdellä napin-

painalluksella

kaikki yrityksen

käyttäjät kerralla

Uusia asiakkaita yrityksistä jotka käyttävät Office 365 palvelua

Tunnistus

Asiakas-

tietokanta

Palvelu

Rekisteröinti +

rikastaminen Rekisteröinti O365 palvelusta

+ rikastaminen lisätiedoilla

Kaikki tai osa

käyttäjistä

kerralla rekisteriin

Page 6: Ubisecure use cases: Acquiring new customers and users from Social Media and O365

Siirtyminen ulkopuolisista palveluista

(liiketoimintakumppanit, pilvipalvelut jne)

Palvelu 1

Inbound

Federation…

…. with JIT provisioning

jne…

Haluttu tieto

siirtyy samalla

myös

palveluille ja kantaan

Palvelu 2

Palvelu 3

Palvelu 4

Tunnistus

Asiakas-

tietokanta

Palvelu

Page 7: Ubisecure use cases: Acquiring new customers and users from Social Media and O365

Siirtyminen ulkopuolisiin palveluihin

Palvelu 1 Outbound

Federation…

…. with JIT provisioning

jne…

Haluttu tieto

siirtyy samalla

myös

palveluille

Palvelu 2

Palvelu 3

Tunnistus

Asiakas-

tietokanta

Palvelu

Page 8: Ubisecure use cases: Acquiring new customers and users from Social Media and O365

Tietojen rikastaminen (Big Data)

Tunnistus

Tietojen rekisteröinti

+ rikastaminen

+ virkistäminen…

Big Data

Tiedoissa parempi ajantasaisuus,

koska tiedot voidaan virkistää aina

kun käyttäjä käy eri palveluissa

Asiakas-

tietokanta

Palvelu

Palvelu

Palvelu

Page 9: Ubisecure use cases: Acquiring new customers and users from Social Media and O365

Uudet kirjautumismenetelmät helposti

konfiguroimalla

Sosiaaliset mediat

SMS

jne jne

Pankit Kumppanipalvelut

Tunnistus

Asiakas-

tietokanta

Palvelu

Page 10: Ubisecure use cases: Acquiring new customers and users from Social Media and O365

Yhteisöllisyys

Yhteisö

Outbound

Federation

…. with JIT provisioning

Inbound

Federation…

Kumppaniyritysten palvelut

Haluttu tieto

siirtyy samalla

myös

palveluille ja

kantaan

Tunnistus

Asiakas-

tietokanta

Palvelu

Page 11: Ubisecure use cases: Acquiring new customers and users from Social Media and O365

Tilausten, sopimusten, ehtojen yms hyväksyminen

tai kuittaaminen istunnon aikana (step-up)

jne…

Confirm

Tunnistus

Asiakas-

tietokanta

Palvelu

Palvelu 1

Palvelu 2

Palvelu 3

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Ecosystem Identity Solutions for Business

Growth

UBISECURE

SSO

UBISECURE

CustomerID

UBISECURE

Trust

UBISECURE

Confirm

Registration as self-service

Authentication w/ optimal

alternative

Single Sign-On

Own services

Provided by partners

Role management

Authorizations

Self-service, delegated or outsourced

management, changes and maintenance

5

1

2

3

4

2

3

4

5

1

6

6

Information about

organization structure and

individual customer user’s

position in its organization

Ecosystem services

Ecosystem identity solution

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Ubisecure positioning IAM for Business Growth

Business

HR-driven IAM

Using company credentials outbound to access internal and external e-services

Extra#1 Extra#2

Service#1

3. party cloud services

SSO

AD

CRM-driven IAM

Enabling customers and partners inbound access company

systems with easy on-boarding

Extra#1

Extra#2

On-boarding

SSO

Service Provider

Customer

Partner Customer

Customer community

Service#2 Service#1

CRM

IT HR

Business

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Ubisecure working together with major clouds IAM for Business Growth for Inbound and Outbound Use

CRM-driven IAM

Self-registration

JIT or Mass

provisioning

SSO

Enabling customers and partners inbound access company systems with easy

cloud & social on-boarding

SSO

Federated access

JIT provisioning

Using company credentials

outbound to access cloud services

Customer

Partner Customer

Customer community

Extra#1

Extra#2

Service Provider

Service#2 Service#1

CRM

IT

Business

HR

HR-driven IAM AD

Business

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The Offering Business-smart identity solutions for growth and TCO

UBISECURE

CustomerID

Customer and user

registration

UBISECURE

SSO

SSO and

access management

UBISECURE

TRUST

Federated identities

and access

UBISECURE

CONFIRM

Business transaction

confirmation

• Intelligent identity verification

• Identity enrichment • Role management • Authorization • Self-registration & self-

service

• Smart authentication • Centralized access

control • Powerful authorization

control engine

• Federated cloud networks & services

• Centralized policy management & authorization

• Support for multi-federations management

• Out-of-the-box support for leading international federations

• Intelligent business transaction confirmation

• Agreements and transactions 24/7

• Audit trail

Smartbuy Smartservice

Business growth benefits TCO and e-service lifecycle benefits

Page 16: Ubisecure use cases: Acquiring new customers and users from Social Media and O365

usage per month in Finland

78% of all companies

255 000 companies

40% of all citizens

4,7 million user authentications delivered every month

123 million user authentications delivered cumulatively

100+ companies using UBISECURE in their identity infrastructure

The Facts

* In Finland each month

Page 17: Ubisecure use cases: Acquiring new customers and users from Social Media and O365

www.ubisecure.com Copyright Ubisecure Solutions, Inc. All rights reserved. www.ubisecure.com © Copyright Ubisecure Solutions, Inc. All rights reserved.

THANK YOU!

Ubisecure Solutions, Inc.

www.ubisecure.com <firstname.lastname>@ubisecure.com

FINLAND: SWEDEN:Tekniikantie 14 WTC, Klarabergsviadukten 70, Box 70396 FIN-02150 Espoo S-10724 Stockholm

tel. +358-9-2517 7250fax +358-9-2517 7070

Registered in Espoo, Finlandreg. nr. FI1748721-4

Ubisecure paves the way for a smoother and safer Internet. Ubisecure software products enable new online business concepts and speed the growth of existing web-based operations by joining separate sites and services into larger trusted areas. The innovative products allow internet users to flexibly and securely move between online services – without encountering repeated login prompts. Ubisecure maintains an extensive network of partners that offer organizations advice, consulting and technical services; and provides high-level training in secure online business through the widely appreciated Ubisecure IAM Academy. Founded in 2002 in Finland, Ubisecure Solutions Inc. is a pioneering provider of standardized identity and access management solutions. For more information, please visit www.ubisecure.com.

Identify and Authorize.

Enable secure business.

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