PIONEERING UAV INNOVATIONHILL+KNOWLTON STRATEGIES

WHY H+K

3

GRASSROOTS/ADVOCACY

CRISIS/ISSUES

MANAGEMENTEARNEDMEDIACO

NSU

LTIN

G

PAID MEDIAHOW WE

DO IT

THE EXPERIENCE THAT MATTERSBUSINESS AND POLITICAL TECHNOLOGY TRANSPORTATION

OURAPPROACH

LANDSCAPE

PUBLIC SENTIMENT+ 43% oppose allowing private

operators to use small unmanned aircraft called “drones” for commercial purposes. 

+ 59% are extremely concerned drones violate people’s privacy.

DRONENEWS

RESTRICTIVE STATE

LAWSOnly TWO states have

nottaken action to restrict

UAVs

STRATEGIC IMPERATIV

ESWHAT NEEDS TO BE

DONE

Develop the right message

Change the narrative  Identify advocates and supporters 

MessageStrategic Plan

GAIN NEW INSIGHTS

National SurveyLandscape Analysis

DEVELOPMESSAGE

LIGHTWEIGHTSocial Engagement

MIDDLE WEIGHT Blog Posts, Earned Media, Infographic,

3rd Party Advocacy

HEAVYWEIGHTWhite Papers and Policy Research, Think Tank Events, Meeting with

Lawmakers, Press Briefings, Panel Discussions

DEVELOPING COMPELLING CONTENT

Branded Content

Paid Media

Social MediaContent

Digital

MediaRelations

EditorialServices

Partnerships

eCRM

SpeakingOpportunitie

s

StakeholderRelations

Experiences

Sponsorships

TELLING STORIES THROUGH CONTENT

SMALL UAVs…+ Are increasingly vital to American industries

+ Are already doing heroic work

+ Are promising an enhanced quality of life

+ Are just funBUT+ We need to address safety,

privacy, and security concerns

STORYTELLING POSSIBILITIES

TRADITIONAL MEDIA SOCIAL MEDIA & DIGITAL THIRD PARTIES

TACTICS FOR UAV CAMPAIGN:+ Plug campaign into offline

events/homepage takeovers

+ Search/contextual ads+ Social media promotion+ Remarketing+ Web syndication

Reaching Your AudienceDigital Advertising

YOUR TEAMEXPERTS ALL AROUND

STRATEGIC COUNSEL

R.C. HammondAccount Lead

V. MuraliDigital

Kate Houston GattoContent Editor

Clint HolznerMedia Relations

Ben DeutschDigital

Christopher VanEs

Third Party

Howard OpinskyAdvisor

Ellen MoranAdvisor

David IannelliResearch + Insights

+ Completed Research+ Developed Strategic Plan+ Publishing Content+ Working with Reporters+ Outreach to Third Parties

Underway

WHAT’S NEXT?

IN CLOSING

QUESTIONS?

DRAG PICTURE TO PLACEHOLDER OR CLICK ICON TO ADD