Tworzenie Treści Marketingowych z Wykorzystaniem Zasad UX - Warsztat

TWORZENIE TREŚCI MARKETINGOWYCHZ WYKORZYSTANIEM REGUŁ UX I ERGONOMII TREŚCI

PIOTR BUCKI – NETVISION 2014

CASE STUDY


CEL MARKETINGOWY


LEAD GENERATION


SOCIAL PR


INFLUENCERS


SCHEMAT DZIAŁANIA


KEYWORD RESEARCH


BRAINSTORMING


JAKĄ FORMĘ WYBRAĆ?


INFLUENCERS RESEARCH


CONTENT CREATION


INTERACTIVE – CTA


PROMOWANIE


SOCIAL MEDIA – CTA


TWORZYMY TREŚCI


POSTAW SOBIE JASNY CEL


DLACZEGO?


JAK?


CO?


RESEARCH I BRAINSTORMING


WYBIERAMY FORMĘ


JAK TREŚĆ STAJE SIĘ INTERAKTYWNA


JAK OSIĄGAĆ CELE KONWERSJI?


CTA DEFINICJA

CALL TO ACTION, CZYLI WEZWANIE DO DZIAŁANIA… CZASOWNIK, KTÓRY DZIAŁA

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CTA W MEDIACH SPOŁECZNOŚCIOWYCH


MODEL AIDA W MEDIACH SPOŁECZNOŚCIOWYCH


MODEL AIDA

AIDA‣attention ‣interest ‣desire ‣action | like it, comment on it !

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‣loyalty | damn edge rank ‣referal | share

CALL TO

ACTION

Text

ZADAWAJ PYTANIA

PROWOKUJ

ZACIEKAW ALE NIE DAJ

WSZYSTKIEGO

DAJ IM

LINK

bit.lypełny

URL

POZYTYWNE EMOCJE

EMOTIKONY

bez obrazu = bez sensu

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Tworzenie Treści Marketingowych z Wykorzystaniem Zasad UX - Warsztat

Marketing

Transcript of Tworzenie Treści Marketingowych z Wykorzystaniem Zasad UX - Warsztat