Tqveni qseli 14 wlisaa - static.geocell.gestatic.geocell.ge/press/4561759804fac303ad139f.pdf ·...

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Tqveni qseli 14 wlisaa ufaso marti, 2011, N3 (69) siaxleebiT savse kidev erTma welma Caiara. jeoseli 14 wlisaa. es ki niSnavs rom teqnologiebis da novaciebis samyaroSi Tqven, Tqven qselTan erTad kidev erTi, mniSvnelovani nabiji gadadgiT. yvelaferi ki 1997 wels daiwyo. am wels jeoseli saqarTveloSi pirveli GSM op- eratori gaxda. man pirvelma SesTavaza momxmareblebs SMS-servisi, xmovani fosta, roumingi da sxva mravali ser- visi. es tendencia male tradiciad iqca; jeoseli, rogorc umsxvilesi finur- Sveduri holdingis Teliasoneras wevri kompania msoflioSi danergili mobi- luri komunikaciis siaxleebs pirveli awvdis Tavis abonentebs. pirvelad maTT- vis akeTebs yvelaze saintereso aqciebs; pirvelebi jeoselis abonentebi xdebian Cveni qveynisTvis umniSvnelovanesi pro- eqtebis Tanamonawleni. jeoseli saqarTvelos sakomunika- cio bazris absoluturi lideri 2009 wels gaxda. 2011 wlidan ki, mobiluri nomrebis portabelobis sistemis dan- ergvis Sedegad, kompaniis sabazro wili da lideroba mniSvnelovnad ga- moikveTa. yoveldRiurad jeoselis servisebiT sargeblobis survils Za- lian bevri abonenti gamoTqvams. jeoselis didi ojaxis wevrTa raodenoba yovelwlierad izrdeba. gazafxulis dawyebisTanave Tqveni qseli dabadebis dRes zeimobs da yvelas gepatiJebaT komunikaciis did saxlSi. korporaciuli momsaxurebis ofisi jeoselma dabadebis dRe axali kor- poraciuli momsaxurebis ofisis gaxsniT aRniSna. axali ofisi 15 marts TbilisSi, cincaZis 39-Si (saburTalos raioni) kom- paniis generalurma direqtorma, osman Turanma da jeoselis korporaciulma momxmareblebma erTad gaxsnes. aRsaniSnavia, rom korporaciuli momsaxurebis ofisis arseboba saqa- rTvelos komunikaciis sferoSi up- recedento faqtia, romelsac dRemde analogi ar hqonda. axali ofisis mizania korporaciuli klientebis momsaxureba kidev ufro efeqturi da komfortuli gaxados. am etapze jeoselis qselSi portirebis Zalian didi moTxovnis gamo am ofiss gansakuTrebuli datvirTvac aqvs. jeoseli, yoveli axali ofisis gax- snisas am sferoSi arsebul saerTa- Soriso standartebs iTvaliswinebs. Sesabamisad korporaciuli momsax- urebis axal ofisSi Zalian efeqturad aris realizebuli brendis safirmo stili, rac kompaniis imijsa da saqmi- anobis specifikas da individualobas kidev ufro metad warmoaCens.

Transcript of Tqveni qseli 14 wlisaa - static.geocell.gestatic.geocell.ge/press/4561759804fac303ad139f.pdf ·...

Page 1: Tqveni qseli 14 wlisaa - static.geocell.gestatic.geocell.ge/press/4561759804fac303ad139f.pdf · visi drois meqanizmiT kedelze, ucnau-ri ganaTebiT da uamravi varskvlaviT, jeoselis

Tqveni qseli

14 wlisaa

ufaso

marti, 2011, N3 (69)

siaxleebiT savse kidev erTma

welma Caiara. jeoseli 14 wlisaa.

es ki niSnavs rom

teqnologiebis da novaciebis

samyaroSi Tqven,

Tqven qselTan erTad

kidev erTi, mniSvnelovani

nabiji gadadgiT.

yvelaferi ki 1997 wels daiwyo. am wels

jeoseli saqarTveloSi pirveli GSM op-

eratori gaxda. man pirvelma SesTavaza

momxmareblebs SMS-servisi, xmovani

fosta, roumingi da sxva mravali ser-

visi. es tendencia male tradiciad iqca;

jeoseli, rogorc umsxvilesi finur-

Sveduri holdingis Teliasoneras wevri

kompania msoflioSi danergili mobi-

luri komunikaciis siaxleebs pirveli

awvdis Tavis abonentebs. pirvelad maTT-

vis akeTebs yvelaze saintereso aqciebs;

pirvelebi jeoselis abonentebi xdebian

Cveni qveynisTvis umniSvnelovanesi pro-

eqtebis Tanamonawleni.

jeoseli saqarTvelos sakomunika-

cio bazris absoluturi lideri 2009

wels gaxda. 2011 wlidan ki, mobiluri

nomrebis portabelobis sistemis dan-

ergvis Sedegad, kompaniis sabazro

wili da lideroba mniSvnelovnad ga-

moikveTa. yoveldRiurad jeoselis

servisebiT sargeblobis survils Za-

lian bevri abonenti gamoTqvams.

jeoselis didi ojaxis wevrTa

raodenoba yovelwlierad izrdeba.

gazafxulis dawyebisTanave Tqveni

qseli dabadebis dRes zeimobs da

yvelas gepatiJebaT komunikaciis

did saxlSi.

korporaciuli momsaxurebis

ofisi

jeoselma dabadebis dRe axali kor-

poraciuli momsaxurebis ofisis gaxsniT

aRniSna. axali ofisi 15 marts TbilisSi,

cincaZis 39-Si (saburTalos raioni) kom-

paniis generalurma direqtorma, osman

Turanma da jeoselis korporaciulma

momxmareblebma erTad gaxsnes.

aRsaniSnavia, rom korporaciu li

momsaxurebis ofisis arseboba saqa-

rTvelos komunikaciis sferoSi up-

recedento faqtia, romelsac dRemde

analogi ar hqonda.

axali ofisis mizania korporaciuli

klientebis momsaxureba kidev ufro

efeqturi da komfortuli gaxados. am

etapze jeoselis qselSi portirebis

Zalian didi moTxovnis gamo am ofiss

gansakuTrebuli datvirTvac aqvs.

jeoseli, yoveli axali ofisis gax-

snisas am sferoSi arsebul saerTa-

Soriso standartebs iTvaliswinebs.

Sesabamisad korporaciuli momsax-

urebis axal ofisSi Zalian efeqturad

aris realizebuli brendis safirmo

stili, rac kompaniis imijsa da saqmi-

anobis specifikas da individualobas

kidev ufro metad warmoaCens.

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samsaxurma moawyo lataria. manqana movige. marti CemTvis iRbliani Tvea. Za-lian bednieri var. vurCev yvelas, vinc jer kidev ar aris jeoselis abonenti, gaerTiandes jeoselis samyaroSi.

rusudan SveliZe Tbilisidan, 17 wlis: wels vabareb universitetSi da vmecadineobdi, amitom ver vuyurebdi televizors. 5 bileTi mqonda. mogebaze arc mifiqria, ubralod, angariSs rom vavsebdi, dagrovda bileTebi. rodesac oTaxidan gamovedi, davinaxe, rom viRa-

cam moigo. ukan gasvlas vapirebdi. am dros dutam amoiRo bileTi da Tqva, ra magari nomeriao. wina ricxvebi daemTxva da gavCerdi. ver gadmovcem im reaqcias, rac im wuTebSi mqonda. CemTvis es pirve-li manqanaa. jeoselTan da dutasTan garkveulwilad dakavSirebuli var. `va-bankSi~ 4 nomeri viyavi, xolo Cemi saqm-ro jeostareli dito qisiSvilia.

Tengiz gordiaSvili Tbi lisidan, 58 wlis: socialuri momsaxurebis saa-gentoSi vmuSaob. Cemma TanamSromleb-ma miTxres, aqamde kidev ar gvjeroda gaTamaSebebis, axla davrwmundiT, rom nebismier adamians SeuZlia moigos av-

tomobilio. 14 bileTi mqonda. daRli-li viyavi da CameZina. roca gameRviZa, 3 manqana ukve gaTamaSebuli iyo. dutam rom dareka, ZilburanSi viyavi. didi madloba jeosels, aseTi saCuqriT rom gamaxara.

studia, romelSic jeoselis gaTa-maSeba Catarda, galaqtikas hgavda, Ta-visi drois meqanizmiT kedelze, ucnau-ri ganaTebiT da uamravi varskvlaviT, jeoselis 10 abonenti ki yvelaze bedn-ieri adamiani aRmoCnda am galaqtikaSi.

arasodes araferi momigia. ar vici, ra reaqcia meqneboda, im aT iRblian adamians Soris rom vyofiliyavi, rom-lebmac 15 marts ̀ hiundai sonata~ moig-es. 13 bileTi mqonda. es ricxvi kargad maqvs dacdili da balanss ganzrax ar vavsebdi, magram kidev erTxel davrw-mundi, rom iRbali araviTar kanonzo-mierebas ar eqvemdebareba. jeoselis gaTamaSebaSi arc ricxvebis gamocnoba iyo saWiro da arc bevri fulis dax-arjva. mxolod erTxel unda agekrifa *011#OK da Semdeg yovel daricxul 5 larze avtomaturad iRebdi erT bi-leTs. mogebulebs Soris or abonents hqonda mxolod erTi bileTi. ase rom, maTTan erTad mec kidev erTxel virw-mune saswaulebis.

10 `hiundai sonata~ ukve dadis saqa-rTvelos quCebSi. Tu jer kidev ar xarT jeoselis abonenti, gadmoerTeT Cvens qselSi da daelodeT uamrav saCuqars da siurprizs jeoselisgan.

tariel ivaniaZe vanis raionidan, 16 wlis: erTi bileTi mqonda da arc mifiqria, rom movigebdi. RvTis wya-

lobiT, gamimarTla. dutas darekvidan ramdenime wuTSi Cvens ezoSi uamravi adamiani Seikriba. Cemi Zveli `volgis~ gasaRebi aviRe da visrole _ vinc dai-Wers, imisi iyos-meTqi. jeoselis gaTa-maSebiT orma adamianma movigeT avto-

mobili: me _ `hiundai sonata~, xolo Cemma mezobelma _ `volga~.

akaki sabaSvili yvarlidan, 27 wlis: axali Camosuli var evropidan. adrec jeoselis abonenti viyavi da axlac amave qselSi CaverTe. 3 bileTi mqonda, Tumca, darwmunebuli viyavi, rom movigebdi, radgan jeoseli mwya-

lobs. 9 manqana rom gaTamaSda, imedi gadamewura, magram kidev erTxel davr-wmundi, rom jeoseli iRbliani qselia CemTvis. 5 wlis win, dutas gaTamaSeba-Si, televizori movige. maSinac ori no-meri iyo darCenili _ 4 da 7. me 7 nomeri avirCie da 4 nomerSi aRmoCnda avtomo-bili. axla vapireb iRblian borbalSic vcado bedi. didi madloba jeosels. me mudam misi erTguli abonenti viqnebi.

avTandil varSaniZe baTumidan, 26 wlis: me `hiundai sonata~ myavs, Zveli modeli. gaTamaSeba daiwyo Tu ara, pirveli Cemi nomeri amovida. Cemi mego-bris nomeric CemsaviT 200-ze iwyeba.

vinatre, netav me viyo an Cemi megobari-meTqi da daireka kidec. ise avReldi,

rom veRar vpasuxobdi dutas. erTad-erTi, risi Tqmac movaxerxe, Cemi saxeli iyo. sul sami bileTi mqonda. arasdros araferi momigia. amitom jer kidev ar movsulvar azrze.

maria afanaseva moskovidan, 18 wlis: moskovidan var, Savi zRvis uni-versitetSi vswav lob. wina dReebSi vi-

Racebi mirekavdnen da mexumrebodnen. amitom ar davijere, dutam rom dare-ka. SokSi var. marTvis mowmoba jer ar maqvs. axla vapireb aRebas.

vefxvia qoroRliSvili wavkisi­dan, 25 wlis: namdvilad ar velodi, am-den bileTSi Cemi nomeri Tu amovidoda. ise vyvirodi, xma davkarge... 16 bileTi

mqonda. cxovrebaSi araferi momigia. ojaxSi yvela jeoselis abonenti varT. didi madloba jeosels _ man sul ram-denime wuTSi gamabedniera.

natalia gurgenaSvili Tbi li si­dan, 28 wlis: yvelani saxl Si viyavi da erTad vuyureb diT gaTamaSebas. 11 bi-leTi mqonda, Tumca ar megona, rom mov-igebdi. zustad erTi wlis win, martSi,

10 yvelaze iRbliani abonenti

*011# OK _ am nomerze jeoselis milionobiT abonentma gaiara registracia, iRbliani ki mxolod is 10 abonenti aRmoCnda,

romlis bileTi 15 marts `rusTavi 2~-is pirdapir eTerSi

gaTamaSda. saeTero drois 35 wuTi sakmarisi aRmoCnda imisTvis,

rom 10 adamianis cxovreba radikalurad Secvliliyo.

10 axali `hiundai sonata~ jeoselma Tavis

dabadebis dReze gaaTamaSa.

dasasruli me-4 gverdze

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jeoselis

socialuri

proeqti

romelic kidev erTxel adas-turebda, rom mSveniereba da silamaze naklebad hguobs zRudeebs. ubralod, zogjer misi gamoxatvis saSualebebi xe-lovnurad izRudeba.

imisTvis, rom uneburad ar gavxdeT am xelovnuri bari-erebis Semqmnelebi, ana goguaZe gamosavals gvTavazobs: `gaxdi Cemiani~. swored ase hqvia ax-algazrda xelovanis axal pro-eqts, romlic man jeoselis, `nanukas Sousa~ da Tbilisis meriis xelSewyobiT ganaxor-ciela. pirveli `anasianebi~ ki yvelasTvis cnobili adamianebi gaxdnen. Tu dRes is fotoebi, romlebic maT SezRuduli Ses-aZleblobebis mqone bavSvebTan erTad gadaiRes, mxolod prob-lemis warmoCenas emsaxureba, xval aucileblad waadgeba Ta-vad im sazogadoebas, romel-mac gadawyvita srulyofili gaxdes. manamde ki fotoebi popularul SouSi gamoifina da gadacemis Temac SezRuduli SesaZ leblobebi iyo. mas Sem-deg, rac proeqtSi monawile adamia nebma sazogadoebas ga-acnes TavianTi damokidebule-ba am sakiTxisadmi, jeri midga im kompaniebsa Tu saxelmwifo dawesebulebebze, rom lebic TavianTi saqmianobiT cdilo-ben fizikuri Tu fsiqologi-uri barierebis daZlevas. am sakiTxze jeosels sakmaod bev-ri ram aqvs mosayoli. rac mTa-varia, kompaniam naTlad gaac-nobiera, rom adamianis SesaZle-blobebi SeuzRudavia, rom am SesaZleblobebis gamosavlenad ubralod saTanado pirobebia saWiro. am pirobebis Seqmna ki Tavisufali gadaadgilebis sa-Sualebis SeqmniT unda daiwyos. amitom kompaniaSi xan proeqt `me - aniasa~ da `gaxdi Cemianis~ xelSewyobaze zrunaven, xan ax-lad Seqmnil ofiss ukeTeben panduss.

Tavis mxriv, qalaqis meria sazogadoebas hpirdeba, rom municipalitetebsa da sazoga-doebis TavSeyris adgilebSi gazafxulidanve daiwyebs pan-dusebis dagebas.

`msgavsi proeqtebis Seqmna iman ganapiroba, rom CvenSi arc erT saxelmwifo da kerZo dawe-sebulebas ara aqvs pandusebi. amitom Cveni mizania mudmi-vad SevaxsenoT es problemebi im adamianebs, romelTac maTi mogvareba SeuZliaT.~ es ana goguaZis sityvebia. amas axal-gazrda qalbatoni usityvod, Tavisi xelovnebiT ambobs.

`zogierTisTvis fotogra-fia mxolod aRbeWdili kadri an SeCerebuli wami- mogonebaa... CemTvis ki istoriaa Tavisi war-suliT, awmyoTi da momavliT. Cemi yvela foto ase iqmneba. yvela kadri Cemi cxovrebis esa Tu is periodia. TiToeuli fo-toTi me vyvebi ambavs...

es ambavi ki yvelasia.

SesaZleblobebi SeuzRudavia

naTia

gogolaSvili

usityvod

naTqvami

gaxdi Cemi-ani

sanam am gzavnilis mTavar Temas Sevexebode, minda ori-ode sityviT erT mniSvnelovan da saTuT Temas Sevexo..

sul ramdenime wlis win didi sabWoeTi Tamamad gaiZ-axoda, rom mas invalidebi ar hyavda. misi dangrevis Semdeg ki aRmoCnda, rom, rogorc yve-la sxva sistemas, masac bevri hyavda da Tanac datyvevebu-lic. gavida dro. sazogadoebam isini ki dainaxa, magram `daad-gina~, rom invalidobas sqesi ar gaaCnda.

ver vityvi, rom ana goguaZe pirvelia am saqmeSi. adrec bev-ri mcdeloba iyo imisa, rom am moZraobaSi qaluri da mamaka-curi sakiTxebi erTmaneTisgan gaemijnaT, magram, rogorc aR-moCnda, yvelafris kargad war-moCenas mxolod keTili neba ver gansazRvravs.

rodesac proeqt `me anias~ SesaZlo gagrZelebis varianti movismine, romlis mixedviTac avtors Tavisi saTqmelis kidev ufro gasamZafreblad amjerad etlSi Zlieri sqesis warmomad-genlebi unda Caesva, guli dam-wyda. ratomRac megona, rom im qalur elementebs, romlebic am proeqtis Sedegad SeiZina SezRuduli SesaZleblobebis mqone pirTa moZraobam, raRac mainc daakldeboda.

2009 wlis 3 dekembers ga-naxlebuli sakoncerto dar-bazi axla ukve im adamanebsac epatiJeboda, romelTaTvisac kari ki Riaa, magram xSir Sem-TxvevaSi am karamde misasv-leli gza ar arsebobs. darba-zSi asasvleli kibis gverdiT dagebuli pandusebis daniS-nulebisa da misi mniSvnelobis ufro naTlad gacnobierebi-sTvis gamofenis avtorma dam-Tvalierebeli `aiZula~ mSve-niereba daenaxa iq, sadac mas naklebad eloda. TiToeuli foto iyo surviliT, grZno-biT da emociiT savse gzavnili sazogadoebisTvis, gzavnili,

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SemeSinda, rame ar damarTnodaT. Cemi Svilebis dabadebis Semdeg aseTi bed-nieri wuTebi ar mqonia. didi madloba dutas da jeosels.

konstantine dmitrievi Tbili­sidan, 30 wlis: arc erT gaTamaSebaSi monawileoba ar mimiRia. samsaxurSi viyavi, mesiji rom momivida. sruli-ad gulgrilad davregistrirdi da iqve damaviwyda. gadacemis dros rom damirekes, ver mivxvdi, raze melapara-kebodnen. saerTod aRar maxsovda. yurmili rom davkide, gavagrZele Cemi saqme kompiuterTan. ga mu dmebiT reka-vda telefoni, megobrebi milocavdnen da meubnebodnen, rom namdvilad me vi-

yavi kote, romelmac manqana moigo. ma-Sin mivxvdi, rom marTla movige manqana. sami bileTi mqonda. arasdros myolia avtomobili. axla jeoselis wyalobiT es survili avisrule.

korespondentebi: arCil xatiaSvili, Tamar dvali naTia gogolaSvili foto: zviad nikolaiSvilidakabadoneba da beWdva: Sps „sezani~stili: ÍÀÍÀ ãÏáÀÒÉÞÄ

ISSN 1512-3049`jeoselis~ korporaciuli komunikaciis ganyofileba

ÂÀÌÏØÅÄÚÍÄÁÖËÉ ÌÀÓÀËÄÁÉÓ ÂÀÌÏÚÄÍÄÁÉÓ ÀÍ ÝÉÔÉÒÄÁÉÓ ÛÄÌÈáÅÄÅÀÛÉ ÂÀÆÄÈ „ÃÉÀËÏÂÉ+~-ÉÓ

ÌÉÈÉÈÄÁÀ ÀÖÝÉËÄÁÄËÉÀ.

ÔÄË: 770100, ×ÀØÓÉ: 770104, e-mail: [email protected]

Jana wurwumia Cxorowyudan, 32 wlis: amJamad TbilisSi vcxovrob Cems SvilebTan erTad. arc erT gaTamaSe-

baSi ar mimiRia monawileoba. jeose-lis mesiji rom miviRe, ar davijere. maRaziaSi vmuSaob da xmamaRla vTqvi mesijis Sesaxeb. erT-erTma klientma miTxra, marTalia, jeoseli 10 manqanas aTamaSebs da SegiZliaT daregistrir-deTo. sxvaTa Soris avkrife *011#OK da mas Semdeg arc gamxsenebia. mxolod erTxel Cavricxe 5 lari. ase rom, erTi bileTi mqonda. gaTamaSebis dros erT Cvens axlobels vgulSematkivrobdiT, radgan mas 24 bileTi hqonda. imdenad ar mjeroda, rom aRarc ki maxsovs, ras vlaparakobdi. dabneuli dutas veu-bnebodi, Tu namdvilad Sen xar, xeli damiqnie-meTqi. bavSvebs ise gauxardaT,

10 yvelaze iRbliani abonenti

dasawyisi me-2 gverdze

`oqros brendi~ _ jildo

yvelaze warmatebul kompanias

`oqros brendis~ dajildoebis cer-emonia 2006 wlidan tardeba. is yvelaze prestiJul da gavlenian biznesdajil-doebad aris aRiarebuli.

jeoseli wels ukve meeqvsed gaxda `oqros brendis~ mflobeli, xolo ukve mesamed miiRo `platinis bren­di~. SeiZleba amas tradiciuli gamar-jvebac ewodos, radgan jeoseli mudam xvdeba saukeTeso kompaniebs Soris da imsaxurebs oqros brends.

komerciuli da samrewvelo orga-nizaciebis dajildoeba da sazeimo vaxSami 14 marts sasturmo `redisonSi~

gaimarTa. `oqros brendi~ gamoavlens da ajildoebs im kompaniebs, romleb-mac brendingul saqmianobaSi gansa-kuTrebul warmatebebs miaRwies. nomi-nant brendebs maTi popularobis da kompaniis mier am brendTan dakavSire-biT warmoebuli kreatiuli sareklamo kampaniis gaTvaliswinebiT arCeven.

rogorc dajildoebis ceremoniaze saRamos organizatorebma ganacxades, wlevandeli nominantebi ekonomikis eqspertebma, finansistebma, savaWro-samrewvelo palatisa da amerikis savaW-ro palatis warmomadgenlebma SearCies.

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