CV

Tore Kristensen

Curriculum Vitae

Private address:

Frederik den VI Alle 9, 3tv

2000 Frederiksberg C

Denmark

Telephone +4532956386

Private mail tore@kristensen.mail.dk

Work Address:

Copenhagen Business School

Solbjerg Plads 3

2000 Frederiksberg C

Telephone +45 38152100

Fax +45 38152101

E-mail tk.marktg@cbs.dk

Personal:

Born 1. October 1954 in Asker Norway

I live in Denmark, married, one child

Education:

1973 Student exam from Asker Gymnas, Norway, mathematical line

1974 Commercial college, Oslo

1975 Military service, sergeant the Army supply corpse

1978 BSc in commerce Copenhagen Business School

1981 MSc Business Administration Copenhagen Business School

1985 PhD, Copenhagen Business School; also received Tietgen Gold Medal

Employments:

1981 - 1984 PhD student at CBS

1984 - Associate professor at CBS

2009 – Full professor (mso) of strategic design, CBS

Research

For details, see above and list below.

Marketing and design

Design does not yet follow the general criteria of research. That is why it is a bit

tricky to describe in general research terms. It will, but probably in a generation.

On the other hand, design is filled with interesting stories about designers and

their whereabouts.

Design and marketing is concerned with the use of design in commercial

applications, although the methods are equally applicable with public sectors and

general behavioral adaptation, for instance the “Nudge” tradition, which seeks to

influence human behavior without force (incentive compatible behavior

regulation).

Areas of strategic design Here are some main areas for the organization of strategic design. They are, in

principle, substantial and full of intersections. But the strategic thought into the

slightly different working methods.

Product / user-oriented design

Design is about what the physical artifacts and other surroundings offer for

problem solving and creation of meaning in people's homes, clothes, tools,

furniture, decor and jobs. Most of the classic design is here. Strategic

considerations include product portfolios, profitability and branding. It also

includes prioritization and value measurements and this is where a part is now

working with new sensory and physiological methods of measurement of visual

scanning and emotional response.

Service design, store design, customer orientation.

Consumption and shopping it is about product and visual design presented as an

offer in a shop. What is it that interests consumers in terms of expectations, and

how can consumers' location between store designs, product design affects their

judgment and willingness to pay? Many of these considerations are within the

architecture and such expertise is essential for designs in retail. Our studies

deviate from much use of stimulus-response models because what we see is

individuals who have different latent traits and who are active in their search

processes. To accommodate this we apply individual models assuming that

embodiment is essential.

Design business, design management

"Make or buy" means that the short-term it is cheaper to buy design consulting

services, but our studies show that is often better to designers working as

company employees. This is because their thorough knowledge of the business

functions needed to be innovative requires long-term cooperation and deep

insights into the core business functions like R&D, marketing, production and

logistics. There are differences between product and graphic design.

Design and markets

Market Considerations affect competition and cooperation between partners and

competitors. How and where production is to take place? And how should a visual

design be to get through the market. Who are the customers? Who pays? Should

it aim at a homogeneous or heterogeneous mass market segment or the market

is asymmetric as "the long tail" and other models show? Visual elements of logos

and brands can improve "as marksmanship" in a market. A visual expression can

define and create more or less well-functioning markets. This research is in

writing right now. The strategic element includes how markets work and how to

use design strategically to create them. More controversial is the ability to

measure the impact of design on industry or national level. Many are interested in

it, but when the design is all about problem solving and creative meaning at the

individual level a necessity, because design is the environment of individuals, -not

a population.

Co-branding and country of origin

Co-branding and mega events were investigated in Kristensen, Jaffe and

Gabrielsen 2013. The study was based on the Olympic Games in China (12). It

was done as a before and after study where the knowledge of and ability to

distinguish between brands from China and other Asian countries was tested.

Often marketing communicators have argued that the mega events draw much

attention. We found however, a very limited effect. Briefly after the event there

was an increase in recognition of Chinese brands, in particular by people who had

watched a lot of Olympic Games and were genuinely interested in sports.

Co-branding and country of origin was also investigated in another study. Here

the strong effect of a strong country of origin like Germany dominated for various

brands. Two articles are published. The study is in publication phase and will be

submitted to a leading journal in international marketing.

Visual cultures

Trans-Visuality is a project dealing with visuality as it emerges presently in a

global world. The work is conducted in collaboration with Anders Michelsen at

Copenhagen University. It is a humanistic project and builds in particular on using

the ability of humanism to deal with ambiguity and contradiction. Social science is

unfortunately unable to do that well and we need a humanistic approach. This

concerns all possible media and to a large extent the embedded forms that

visuality also concerns deeper cultural issues such as values and norms. My role

has been that of co-editor, writing introductions and my own articles concerning

the penetration of logos in a market. There are three volumes and one and two

are published by Liverpool University Press. The third volume is in press and

expected late 2016.

The Transformation academy

This is an informal group of academics and practitioners. It stated 10 years ago

when Ingolf Gabold who then was the director of drama at DR and I established

this, invited people. We had several meetings and the paper on Borgen Drama

(forthcoming) is an outcome.

PhD students and candidates

Both before and after my mso I have been engaged with PhD education, both at

CBS and also internationally, as member of PhD committees at Politecnico di

Milano and International University of management in Vilnius in addition to the

international organization EDAMBA.

EDAMBA (European Doctoral Programs Association in Management and Business

Administration) was an organization I was title of “treasurer”. I was a member of

the executive committee 2005 - 2010 and participated in the annual doctoral

workshop in France giving lectures on experiments and tutoring PhD students.

Currently

(september 2017)

Mia Münster (CBS – Riis Retailing industrial PhD)

Laila Asif (CBS)

Older

Lasse Henningsen (CBS)

Steen Thomsen (CBS)

Nicolai Foss Juel (CBS)

Dorte Odde Sørensen (CBS)

Peter Hobolt Jensen (CBS – LEGO)

Vivienne Heng Ker-ni (CBS)

Anne-Katrine Gøttsche Frederiksen (Royal Academy of Art)

Jesper Clement (CBS)

Irene Lønne (Royal Academy of Art)

Vibeke Vad Baunsgaard (CBS)

Lynn Kahle (CBS)

Balder Onarheim (CBS)

Peter Rasmussen (CBS)

Stine Buur (Royal Academy of Art - Fritz Hansen)

Stefan Wiltschnig (CBS)

Lene Granzau Jacobsen (CBS)

Education

My teaching has consisted of some lectures held in many different countries and

what I think is much more important, the cross-disciplinary team teaching.

(see overview of lectures)

Originally I was a part of the team that from 1989 to 2007 offered Integrated

design in collaboration with the design School, Academy of Art, Danish Technical

University and CBS. Other people have taken an initiative to start a master study

between the design school and CBS, but we maintain a small intensive course

integrating design and marketing.

In the period since my mso, my teaching has been centered on managing

consumer experiences and design. This is an obligatory course in the Strategic

Market creation program (which I established as strategic market and design

many years ago). Also I have maintained and given a PhD course in Marketing.

Design for MBA construction Industry was a course where the students were the

managers in the leading architectural agencies in Denmark. It was funded by Real

Dania and was important for a generation of administrative people in the building

and construction industry. My course was a big challenge as I taught strategic

design to highly professional candidates with a degree in architecture.

I also teach marketing PhD course which has been conducted 3 times and

received good evaluations.

Teaching and lectures overview

Classes taught and with responsibility

period Study/line No of

students

Form Exam

1981 Bsc evening

course (HD)

70 discussions Seminar I and

II

1983 Bsc normal 400 lectures Seminars and

oral exam

1983 -

1985

Msc Marketing 120 Lectures and

discussions

written

1984 -

1986

Bsc Law and

business (HA jur)

80 Lectures and

discussions

Written plus

project work

Course coordinator

1986 -

1991

Msc electives

(product

development and

competitive

behavior)

60 Lectures and

discussions

Course coordinator

Written exams

1992 -

1993

Msc Law and

business; contract

negotiation

50 Exercises and

simulations

Course coordinator

Written and

oral defense

1981 -

2003

Bsc (HA marketing

and seminars)

Seminars and

projects; lectures

Written

reports with

oral defense

1981 -

1992

Bsc evening (HD) 60 seminars Written and

oral defense

1992 DIS study

program Bsc US

students

“Marketing in

Europe”

60 Lectures, cases and

discussions

Course coordinator

Written exams

1999

“how to survive

your PhD”

20 Lectures and

discussions

course coordinator

No exam

2000 -

2004

PhD “Frontiers in

marketing”

20 Lectures and

discussions

course coordinator

No exam

2002-

2003

Bsc Roskilde

University

30 Lectures and

discussions

Written

reports with

oral defense

1989 -

2008

Integrated design

(LtD) collaborative

course CBS, DTU,

Designschool,

Royal Academy of

Art

30 - 40 Lectures, project work

practical projects

Presentations

of artefacts

and reports

2003 PhD seminar

Universite de

Nancy

30 Lectures and

discussions

No exam

2003- IDBM Aalto

University;

Integrated design

30 Lectures, project work

practical projects

I did not

participate in

exams

2005 CBS –

Copenhagen

University

Department of

Culture and Art,

joint course

50 Lectures and

discussions in

experience economy

Project exams

for CBS

students

2005 -

2007

Danmarks

Designskole

lectures

20 Lectures and

discussions

I did not

participate in

exams

2005 Rythmic

Conservatory;

marketing of

musicians

16 Lectures and

discussions

I did not

participate in

exams

2005- CEMS Blocked

seminar

Bocconi, later

Corvinus

University 3x

25 Lectures, project work

practical projects

Project exams

2006 - Bsc Psychology

and Business; first

60 - Lectures, project work Project exams

2011 marketing, later

communication

120 practical projects

2000- PhD Marketing 20 Lectures and

presentation of

students projects

No exam

2006 Msc Creative

Industries

50 Lectures and

discussions

Project exams

2006 - Msc Strategic

Market Creation;

Managing

Consumer

Experiences and

design

80 Lectures, project work

practical projects

Project exams

Invited guest lectures

Uppsala University 1994

Royal College of Art, School of Architecture 1996, 2005

Brunel University, England 1997

The Graphic College in Denmark 1998

Bocconi University, Milan 2000

University of Art and Design, Helsinki 2003

Aarhus School of Architecture 2003

University of Cyprus 2004

Helsinki School of Economics 2005-2006

Catholic University de Chile, Santiago 2005

King Mongkut University of Technology, Bangkok 2006

Universität in Kiel, Agrar Ökonomi 2007

Politecnico di Milano 2008

EDAMBA Summer School, Sereze 2008

Copenhagen and Holte Rotary Clubs 2012 and 2014

Association of Chinese Engineers (ACE); keynote speech at seminar on

Technology and design Liangzhu 2015

Selected Administrative/academic assignments:

1997 - 2001 Center director Center for Design and Business

Development

1997 - 2001 Member of the Faculty Board (now Academic Council)

2000 – 2001 Director of CBS PhD program and member of the PhD

committee 1997 - 2009

1997 - 2001 Executive Committee European Association of Doctoral

Studies in Management and Business (EDAMBA) title of

“treasurer”

2009 – 2012 Member of Doctoral Board Politecnico di Milano

2013 – 2016 Aalto University evaluation of full professorships

2012 Member of evaluation committee Swedish business

education; all business schools

2003 Evaluation committee Norwegian research Council

2011 member of an evaluation committee NOKUT in Norway;

new master study

2010 – Adhoc Committee member in Norges Forskningsråd and

Finlands Academy

2010 – 2013 Member of Musikzonen, an promoting organization for

music in Denmark

2010 - member of the senate of ISM University of Management

and Economics in Vilnius

2012 - member of doctoral Board ISM University of

Management and Economics

2016 -2017 Evaluator of Gothenburg University design Business and

Design Laboratory

Evaluator professorships Aalto University

Evaluator Illinois Institute of Technology, Institute of

Design, Chicago

Evaluation Ruppin Business School, Tel Aviv, Israel

Documentation in the form of emails, will be sent on request. All CBS information

is available from HR.

Research and assessment committees

Expert assignment EU (1991) concerning research applications

Center director Center for Design and Business (1997 – 2001) the center was

collaboration between CBS and Danmarks Designskole located at the latter.

Funding was given from both schools and from the Ministry of research. A number

of publications were published and one PhD in cooperation with LEGO

Committee member in Norges Forskningsråd in connection with evaluating

applications in 2003

Committee member Finlands Academy in connection with evaluating applications

2005

Member of Musikzonen (2010 – 2013), a promoting organization for music in

Denmark

The Evaluation committee on Swedish business Administration took place in

2012. This work concerned the national approach to managerial education in

Sweden. It meant a large number of meeting and visits to six business schools all

over Sweden. I was the only non-Swedish participant and everything was done in

Swedish. From a diagnostics, a plan for minimal requirements was implemented.

Committee work 2013 - 14

Assessement of new master study in communication management at Oslo School

of management Norwegian Assessment Academic Committee (NOKUT)

12 associate professorships in price theory at AØ. None were qualified and many

asked for explanations.

65 PhD applications at AØ there were some 20 qualified and many asked for

comments. The administrative system did not work well and much extra time was

used

4 full professorships at Aalto University; two at UIAH and two at Helsinki School

of Economics

Dissertation in Linköping

Honorary professorships in Kolding Designskole

Full professorships Ruppin School of Management, Israel 2014 and 2016

PhD Southern Danish University, Kolding 2014 and 2016

Committee Work 2015

Professorship Aalto University

PhD dissertation International University of management, Vilnius 2015

Committee work 2016

Honorary professorship Kolding Designskole 2016

Professorship at Illinois Institute of Technology Institute of design 2016

Evaluator Lithuanian Council for Research 2016 evaluation and allocation of

research funding.

Full evaluation of Business and design University of Gothenburg Business &

Design Lab 2016.

Diverse

Development of business and design curriculum at Catholic university in Santiago

de Chile 2009 was done as I was called as a visiting professor. I wrote a report

based on our experiences from Denmark and it was well received in an event with

ministers, and the Danish ambassador.

I have been asked to help Universidad de San Andrés, the leading private

university in Buenos Aires, Argentina with a program integrating design and

business.

Fundraising (some of the number are approximate and may be

confirmed by CBS accounting office)

1993 Danish research

Ministry

“Theory of the

Firm”

1,4 M DKK Funding covered

visiting professors,

conferences and two

books

1996 EU Human Capital

and Mobility

“production-

marketing

Interfaces”

200.000

euro was

received

and

University

of

Manchester

was the

leading

institution

and

University

of Porto a

Funding covered two

PhD students, a

number of meetings

and a conference

partner

1997 Ministry of

Commerce

“Centre for

Design and

Business

development”

3 M DKK Funding of a

research centre as a

collaboration

between the

Designschool and

CBS

1999 Otto Mønsteds

Fond

“Centre for

Design and

Business

development”

350.000

DKK

Visiting professor

(John Heskett)

2000 Edit and Gottfred

Kristensens Fond

(LEGO)

“Centre for

Design and

Business

development”

500.000

DKK

Research support for

design research

2002 EU Asia Link The Sino-

European

Design

Business

Network

1 M euro Development and

research network

involving University

of Tsingua, Shanghai

Jiao Tong, Harbin

University, King

Mongkut, Stockholms

university,

Politecnico di Milano,

CBS and led by

University of Salford

2005 Edit and Einer

Danielsen’s Fond

Establishing

workshop for

design studies

100.000

DKK

Covering research

assistance,

participation in

workshops

2008 EU Marie Curie

Initiative Research

and Training

DESIRE:

Creativity and

1 Post doc

and two

PhD

This was a large

consortium led by

University of

Networks Design Studies projects

fully

covered

plus

traveling

and

research

support

(ca. 1,5 M

euro)

Lancaster. I had

collaboration with Bo

Christensen

2012 EU project Euro-design 1 M euro Collaboration with

four design centers,

University of

Cambridge and

ESADE in Barcelona

aiming at measuring

the economic impact

of design

Lists of works

Books

1. "Produktudvikling, omverden og usikkerhed" PhD dissertation 1985.

2. “Strategic Management of Design Consultancy: Comparisons from Sweden,

Denmark and Britain” Medforfattet sammen med Margaret Bruce, Barny Morris

and Lisbeth Svengren. 90s UMIST 1996

3. TRANS-VISUALITY – Dimensioning the visual in a visual culture 3 Vols. Ed

by Anders Michelsen and Tore Kristensen Liverpool University Press 2013 - 2017

Reviewed journal articles

17

After mso

148 Citations (Akadecus 20 October)

4. “How Valuable is a Well Crafted Design and Brand Name?: Recognition and

Willingness to Pay” With Judy Zaichkowsky and Gorm Gabrielsen International

Journal of Market Research 52(1) January 2010 with 15 Reads

DOI: 10.2501/S1470785310201077

5. “Horizontal cooperation among small and medium-sized supermarkets as a

tool for strengthening competitiveness” Ghisi, F. A., Martinelli, D. P. & Kristensen,

T. 2006 International Agrifood Chains and Networks: Management and

Organization. Bijman, J. (red.). Wageningen: Wageningen Academic Publishers, s.

113-132 2006

6. “The Physical Context of Creativity” Creativity and Innovation Management

Vol 13 No 2 June 2004 pp 89 – 96 Available at SSRN:

https://ssrn.com/abstract=554945 Elsevier Paper statistics Abstract Views: 1,467

Downloads: 27 References: 36 Citations: 6

7. “The physical context for marketing management” in Innovative Marketing

June 2006 pp. http://www.innovativemarketing-ny.com/

8. “Horizontal Alliances Amongst Small Retailers in Brazil” in British Food

Journal 2007 (with Flávia A. Ghisi and José A. G. da Silveira, Martin Hingley and

Adam Lindgreen http://dx.doi.org/10.1108/00070700810868997 2015 Impact

Factor: 0.973 *

9. “Introductory Essay: Can design improve The performance of Marketing

Management?” with Kjell Grønhaug Journal of Marketing Management 2007 vol.

23 No 9-10 pp. 815 – 827 doi: 10.1362/026725707X250331

http://www.tandfonline.com/toc/rjmm20/current

10. “Whose design is it anyway? Priming designer and shifting preferences”

with Judy Zaichkowsky and Gorm Gabrielsen International Journal of Market

Research Vol. 52 No 1 2010 DOI: 10.2501/S147078530920

https://www.mrs.org.uk/ijmr_article/article/91209 Impact factor: 1,58

11. “The Micro- and Macro-levels of Co-creation: How Transformations Change

preferences in Open Source Business Resource” Kristensen, T.2009 In: Open

Source Business Resource. p. 25-29 Data missing?

12. The Impact of Sports Mega-Event Sponsorship on a Country’s Image in

Gorm Gabrielsen and Eugene Jaffe International Marketing 2017 (details missing-

asked Eugene Jaffe)

13. How Valuable is a Well-Crafted Design and Name Brand?: Recognition and

Willingness to Pay Kristensen, T., Gabrielsen, G. & Zaichkowsky, J. 2012 I :, 1, s.

44-55 Journal of Consumer Behavior (2011) Published online in Wiley Online

Library (wileyonlinelibrary.com) DOI: 10.1002/cb.368 Impact Factor: 1.022

14. “Understanding consumers' in-store visual perception, The influence of

package design features on visual attention” Journal of Retailing and Consumer

Services 2013 Med Jesper Clement and Kjell Grønhaug 2013 0969-6989/$ - see

front matter & 2013 Published by Elsevier Ltd.

http://dx.doi.org/10.1016/j.jretconser.2013.01.003 Journal Metrics Source

Normalized Impact per Paper (SNIP): 1.323 ℹ

15. “Is Product/Brand Familiarity a Moderator of the Country of Origin Cue in

Consumer Choice? One More Look” Transnational Marketing Journal with Gorm

Gabrielsen and Eugene Jaffe 2014 Volume: 2, No: 2, pp. 61 – 77 ISSN: 2041-

4684 & e-ISSN: 2041-4692

http://www.tplondon.com/journal/index.php/tmj/article/viewFile/381/320

16. “Euro design: Some recommendations for increasing the quality of design:

measurements and recommendations Authors: Tore Kristensen, Gorm Gabrielsen

and Hanna Lind 21 april 2014 Report to EU project Eurodesign report 4.2

Copenhagen and Bruxelles.

17. “Contributions of consumer-perceived creativity and beauty to willingness-

to-pay for consumer products.” International Journal of Design Creativity and

Innovation With Bo Christensen and Rolf Reber 2014 Contributions of consumer-

perceived creativity and beauty to willingness-to-pay for design products

Bo T. Christensen, Tore Kristensen & Rolf Reber Pages 164-176

http://dx.doi.org/10.1080/21650349.2014.981216

Work in Progress

“Does visual communication get through to its audiences”? With Gorm

Gabrielsen (an analysis of heterogeneous markets with double variation of

both individual consumers and varied logo and mission statements) Targeted

at Journal of marketing

• Is a Country Known by the Companies it Keeps? The Reciprocal Impact of

Brand Alliances on Brand and Country Images with Eugene Jaffe and Gorm

Gabrielsen (explores the interrelations between country of origin for multi-brand

products and their country of origin)

• Did “Borgen” transform its seers to become politically active? With Gorm

Gabrielsen (A real-time trace of the effects of various episodes and their artistic

clues and how the seers used these messages) Has been submitted

• How Retail Environments Influence Consumer Evaluation of Fashion Items

with Mia B. Münster, Gorm Gabrielsen Research Paper targeted at: Journal of

Retailing (A Gesamt/4 ABS)

Popular articles

21. “Hvad kan institutionel teori anvendes til” Samfundsøkonomen Nr 2 1986

22. "Anmeldelse af Arne Næss’ Anklagene mot vitenskapen" Bedriftsøkonomen

1982

23. Ingen produktudvikling uden marketingfolk” Civiløkonomen Nr 2 1986 pp.

18 - 20

24. “Hvad kan institutionel teori anvendes til” Samfundsøkonomen Nr 2 1986

pp

25. “Ingen produktudvikling uden marketingfolk” Civiløkonomen Nr 2 1986

9. “Design for Quality of life II” Designjournalen 1997

26. "Kan design bidrage til bedre produktudvikling?" i FACTS Nr 11 maj 2000

27. "The meaning of colors in design" Designjournalen 2001

28. "Innovationsdrevet design" bidrag til bog/udstillingskatalog i

Kunstindustrimuseet's regi

29. "Innovationsdrevet design" bidrag til bog/udstillingskatalog i

Kunstindustrimuseet's regi udstillingen Plagiat!

30. “Dansk Design som Brand/Danish Design as a Brand” Dansk Tidsskrift for

Kunsthåndværk/Danish Crafts December 2001

31. “Branding – forbrugernes værktøj?” Design DK Center Nr. 2/2002

Book chapters

32. "Tekniske Standarder som Institutioner" i Christian Knudsen (red)

Institutionalismen i Samfundsvidenskaben København 1989

33. "Organisering af produktudvikling" i Davis et al. (eds): "Organisering af

økonomisk aktivitet" København 1990.

34. "Concept and metaphor: An essay in design management" in Gehschka &

Hübner Innovation Strategies Elsevier 1992.

35. “The Business of Design” i Management of Design Alliances: Sustaining

Competitive Advantage “ ed by Margaret Bruce & Birgit H. Jevnaker Blackwell

1998

36. “The Business of Design” in Management of Design Alliances: Sustaining

Competitive Advantage “ ed by Margaret Bruce & Birgit H. Jevnaker Blackwell

1998

37. "Design i æstetisk kommunikation" in Frederik Stjernfelt og Ole Thyssen

(red) Æstetisk kommunikation Copenhagen Business School Press 2000, 2 udg

2001

38. "Design in Business to Business marketing" in Per Freytag (ed) Business to

Business Marketing Danish Contributions Thomson Publishing 2002

39. “Horizontal cooperation among small and medium-sized supermarkets as a

tool for strengthening competitiveness with Flávia Ghisi and D.P. Martinelli in J.

Bijman et Adam Lindgren eds. International agri-food chains and networks

Wageningen Academic Publishers 2006 pp. 113 – 132

40. “Design and The Other Business Functions” chapter in a Spanish book

(forthcoming) ed by Alex Blanch PUC

41. “Is Good Design Good Business?” Industrial Design and Competitiveness:

Spatial and Organizational Dimensions Editors Grete Rusten and John R. Bryson

Blackwell 2009

42. “Design Economics” in Cooper, Jünginger & Lockwood (eds) “Handbook of

Design Management” Bloomsbury 2010

43. “Transforming consumer experiences” CEMS book on European Marketing

with Dora Horvath Springer 2012

44. ”Doctoral Research in design vs. Doctoral research in management” in

design research: between scientific method and project praxis” ed by Lucia

Rampino Milano 2012 Serie di Architectura e Design Frankoengeli

45. “How Well Do Markets Carry Visual Images? Between Common Knowledge

and Babylonian Confusion Tore Kristensen and Gorm Gabrielsen From

TRANSVISUALITY: THE CULTURAL DIMENSION OF VISUALITY VOLUME

III:PURPOSIVE ACTION: DESIGN AND BRANDING Edited by Anders Michelsen,

Frauke Wiegand and Tore Kristensen (16 February 2017) Fortcoming Liverpool

University Press pp. 275 –302.

46. “Design and the Creation of Value: John Heskett’ s Contributions to the

Business and Economics of Design” A John Heskett Reader Design, History,

Economics Edited and with an Introduction by Clive Dilnot With Contributions by

Tore Kristensen, Carlos Teixeiraand Sharon Poggenpohl Bloomsbury 2016

Papers in reviewed conference proceedings and publications before mso

47. "Institutional Structure and Product Innovation". Papers and proceedings of

annual EMAC Conference, Nijmegen, the Netherlands 1984.

48. "Technical Standards as Institutions". Paper presented at the EIASM

workshop on adoption and diffusion of new technology, Brussels 17. May 1989.

49. "Entrepreneural excellence and the growth of the firm" paper presented at

19th Annual Conference of the European Marketing Academy Innsbruck Austria

May 22 - 25 1990.

50. "A competence-based approach to business to business marketing" paper to

be presented at the IMP Conference in Bath September 1993

51. “Marketing and External Relationships in UK, Denmark and Sweden”

Proceedings of the EMAC conference Paris May 1995

52. “The Business of Design: A Competence - based approach” Proceedings of

the European Design Academy Conference Salford April 1995

53. Design in Business to Business Marketing Proceedings of the IMP

Conference in Lyon 1997 Vol. 2

54. "Design for quality of life" European Design Academy Stockholm March 18 -

21 1997

55. "Testing Corporate Design" Corporate Reputation Review Meeting Puerto

Rico January 6 - 8 1999

56. "A test for diagnosing design" Excellence in Corporate Communication

Salford University April 19 - 20 1999

57. "Are Designers a marginalized Tribe in Business?" paper presented at the

European Design Academy in Sheffield March 30 - April 1 1999

58. "Business research in Design" proceedings from Research in Design at

University of Industrial Art and design, Helsinki August 1999

59. "Design Testing" in the EAREP Conference in Belgirate June 28 - July 1

1999.

60. "Competitiveness Through integration of Marketing and Design" for EMAC

2000 in Rotterdam 23 - 26 May 2000

61. "Salient Visual Features" paper for the 4th Corporate reputation Concerence

Research Workshop in Copenhagen 18 - 20 May 2000

62. "Benefits from the integration of design and marketing" paper for American

Marketing Association Conference Marketing Strategies for Global Organisations in

Buenos Aires June 28 to July 2 2000

63. "Researching the economic contribution of design" presented at the Design

Research at La Clusaz July 2000 printed in the conference proceeding

64. "The Meaning of Colour in Design" paper for the EAREP Conference in

Vienna July 12 - 16 2000

65. "Development of a procedure for testing design" EMAC May 12 - 15 2001

Bergen Norway

66. "Design in Business to business" Industrial Marketing and Purchasing (IMP)

conference Oslo 2001

67. “Do we adequately address students’ skill requirements in our doctoral

education? Paper presented at the Nordic Business Conference Aarhus August

2005 Co-authored by Kjell Grønhaug and Maj-Britt Hedvall

68. “Is a Country Known by the Companies it Keeps? The Reciprocal Impact of

Brand Alliances on Brand and Country Images” ALBA conference in Oslo

December 2005)

69. “The value of Design” in presented at Design 2 Business Conference in

Shanghai March 16 – 19 2006 and in EMAC proceedings Reykjavik, Iceland May

2007 with Gorm Gabrielsen and Judy Zaichkowsky

70. “A paradox in Consumer Behavior: Why consumers persist in improving,

redesigning and refining their home” Presented at the Conference for Leadership

in the Construction Industry Copenhagen 2007

71. “Is good Design Good Business?” Nordisk Foretaksøkonomisk Konference i

Bergen August 2007

72. “Transformative experience and identity: from consumer to citizen by

watching TV drama” in accepted for Management and Rhetorics conference I

Barcelona March 2013

73. ”Economics of Design” Corporate Branding Conference ESADE Barcelona

April 8 – 10 2010

74. “How Valuable is a Well Crafted Design and Name Brand?:EMAC 2011

Conference

75. “Recognition and Willingness to Pay” Saarbrücken Conference on

Consumption styles in the early 2000s, Saarbrucken, Germany, September 30,

2010.With Judy Zaichkowsky and Gorm Gabrielsen

76. "Benefits from Integration of Marketing and Design" in Jacqueline Pels and

David W. Stewart (eds) Marketing Strategies for Global Organizations American

Marketing Association 2000

77. "Design processes in Danish and Italian Companies” International Journal of

New Product Development and Innovation Management 2000 (with Gabriella

Loyacono)

79. "Commissioning design" in Technology Analysis and Strategic Management

Vol 14. 1 2001

80. "Design testing for Competitive Advantage" in International Journal of New

Product Development and Innovation Management Vol 1 No 4

81. "Testing Corporate Design" in Corporate Communication International

Journal Volume 5 Number 2 May 2000.

82. “Plagiarized design: Understanding Consumer Acceptance” European

Advances in Consumer Research Vol. 6 2003 (With Judy Zaichkowsky and Gorm

Gabrielsen)

83. "Strategic management of Design Consultancies" in International Journal of

New product Development and Innovation Management 2002

84. “Corporate Communication in the Emerging Network Economy: A Provider

of Common Knowledge” Corporate Communication An International Journal Nr 4

2004 (with Nikolai Foss and Ricky Wilke)

85. ”Innovationslandskaber-den rumlige kontekst for innovation” Nordiske

Organisasjons Studier Vol 4 2003 (with Kjell Grønhaug)

86. “The Physical Context of Creativity” Creativity and Innovation Management

Vol 13 No2 June 2004 pp 89 – 96

87. “The physical context for marketing management” in Innovative Marketing

June 2006 pp.

88. “Introductory Essay: Can design improve The performance of Marketing

Management?” with Kjell Grønhaug forthcoming in Journal of Marketing

Management 2007

89. “Quality of Life: A Challenge to Design” Kristensen, T. 1999 I : Design

Journal. 2, 2, s. 10-20

90. “Design in business at the Danish State Railroad” Kristensen, T. & Bech

Mathiesen, P. 1999 I : International Journal of New Product Development &

Innovation Management. 1, 2, s. 99-103 5 s.

91. “Design process in Danish and Italian companies” Kristensen, T. &

Lojacono, G. 1999 I : International Journal of New Product Development &

Innovation Management. 1, 4, s. 355-362 8 s.

92. “Design testing: a competitive tool for designers and management”

Kristensen, T., Gabrielsen, G. & Hansen, F. 1999 I : International Journal of New

Product Development & Innovation Management. 1, 4, s. 345-354 10 s.

93. "Benefits from Integration of Marketing and Design" in Jacqueline Pels and

David W. Stewart (eds) Marketing Strategies for Global Organizations American

Marketing Association 2000

94. "Design processes in Danish and Italian Companies” International Journal of

New Product Development and Innovation Management Vol 1 No 4 2000 (with

Gabriella Loyacono)

95. "Commisioning design" in Technology Analysis and Strategic Management

Vol 14. 1 2001

96. "Design testing for Competitive Advantage" in International Journal of New

Product Development and Innovation Management Vol 1 No 4 2002

97. "Testing Corporate Design" in Corporate Communication International

Journal Volume 5 Number 2 May 2000.

98. “Plagiarized design: Understanding Consumer Acceptance” European

Advances in Consumer Research Vol. 6 2003 (With Judy Zaichkowsky and Gorm

Gabrielsen)

99. "Strategic management of Design Consultancies" in International Journal of

New product Development and Innovation Management 2002

100. ”Innovationslandskaber-den rumlige kontekst for innovation” Nordiske

Organisasjons Studier Vol 4 2003 (with Kjell Grønhaug)

101. “Corporate Communication in the Emerging Network Economy: A Provider

of Common Knowledge” Corporate Communication An International Journal Nr 4

2004 (with Nicolai Foss and Ricky Wilke)

Date: January 25 2017

Assessment of Tore Kristensen for the position as Professor in Design at

Design School Kolding 2017

Design School Kolding has advertised a position as Professor in Design with

November 28th, 2016 as the deadline for ap-plications.

By the deadline, the school had received 6 applications.

For the assessment of the applications, an expert assessment committee with the

following members was appointed.

Professor Peter Gall Krogh, Aarhus University (Head of Committee)

Professor Johan Redström, Umeå University

Professor Mathilda Tham, Linnaeus University

In its assessment of the applications, the committee has valued applicants’

education, knowledge in the advertisement’s academic field, academic

experience, teaching experience, research qualifications as well as the research

plans for the field.

Based on this, the committee forwards its assessment and estimation of qualities

for the 4 relevant applications.

Please find your assessment below.

On behalf of the assessment committee,

Peter Gall Krogh

Professor

Aarhus University

(Head of Committee) Page 2/4

Factual Information

1. Name of applicant

Tore Kristensen

2. Age of applicant

62

3. Educational background

Denark

1973 Student exam from Asker Gymnas, Norway, mathematical line

4. Professional and academic experience

– Full professor (mso) of strategic design, Copenhagen Business School,

Copenhagen, Denmark

- Associate professor at Copenhagen Business School, Copenhagen,

Denmark

- 1984 PhD student at Copenhagen Business School, Copenhagen,

Denmark

5. Current occupation

2009 – Full professor (mso) of strategic design, Copenhagen Business School,

Copenhagen, Denmark

6. The evaluation is based upon this material

Selected Publications:

Business and Economics of Design”. A John Heskett Reader Design, History,

Economics Edited and with an Introduction by Clive Dilnot With Contributions by

Tore Kristensen, Carlos Teixeiraand Sharon Poggenpohl, Bloomsbury 2016

Consumer Choice? One More Look” Trans-national Marketing Journal with Gorm

Gabrielsen and Eugene Jaffe 2014 Volume: 2, No: 2, pp. 61 – 77 ISSN: 2041-

4684 & e-ISSN: 2041-4692

http://www.tplondon.com/journal/index.php/tmj/article/viewFile/381/320

-perceived creativity and beauty to willingness-to-

pay for consumer products.” International Journal of Design Creativity and

Innovation With Bo Christensen and Rolf Reber 2014.

-store visual perception, The influence of

package design features on visual attention”. Journal of Retailing and Consumer

Services 2013 Med Jesper Clement and Kjell Grønhaug 2013 0969-6989/$ - see

Page 3/4

front matter & 2013 Published by Elsevier Ltd.

http://dx.doi.org/10.1016/j.jretconser.2013.01.003 Journal Metrics Source

Normalized Impact per Paper (SNIP): 1.323 ℹ

-Crafted Design and Name Brand?: Recognition and

Willingness to Pay. Kristensen, T., Gabri-elsen, G. & Zaichkowsky, J. 2012 I :, 1,

s. 44-55 Journal of Consumer Behavior (2011) Published online in Wiley Online

Library (wileyonlinelibrary.com) DOI: 10.1002/cb.368 Impact Factor: 1.022

Judy Zaichkowsky and Gorm Gabriel-sen International Journal of Market Research

Vol. 52 No 1 2010 DOI: 10.2501/S147078530920

https://www.mrs.org.uk/ijmr_article/article/91209 Impact factor: 1,58

– Value Creation and Profitability*” Tore Kristensen and

Gorm Gabrielsen

*Reprinted from Rusten, Grete and Bryson, John R. (eds) (2010) Industrial

Design,

Competition and Globalization. Basingstoke: Palgrave MacMillan.

Assessment

7. Academic competences/research qualifications

Since being awarded a PhD from Copenhagen Business School in 1984, the

candidate has over 30 years of research ex-perience in the areas of marketing,

strategic design, and design management, with a declared emphasis on

transforma-tive design in recent years. This concerns differences in perception

and receptivity to, for example, a campaign, logo or an artefact, of different

audiences, and the implications for the strategic designer. TK’s work is

intrinsically interdisciplinary, drawing together marketing, design, social science.

Since 2009, TK has been Professor MSO in strategic design, Copen-hagen

Business School. According to Google Scholar, TK has a H-index of 9 and a total

number of citations of 359. Over-all, this points to a highly competent researcher,

with impact in his field. TK lists almost hundred publications (most in pub-

lications within marketing and strategic design, but some also concerned with

design at a general level. At least half of his publications have been subject to

peer-review. Overall, the application and CV bears testament of a rich and prolific

re-search career.

8. Network, collaborations and funding

TK has based his entire career, since his master studies, at Copenhagen Business

School. TK has been engaged in a large number of collaborations in the Nordic

countries, and internationally. This includes being a visiting scholar at Stan-ford

University and visiting professor at ESADE, Barcelona. He has served on a series

of committees, mainly in the Nordic countries, e.g. appointments of professor,

research council, conference track chair, doctoral students networks, and has

conducted a series of invited lectures (less numerous in recent years). TK has

been successful in fund-raising, although it is unclear whether as PI or co-

applicant.

9. Leadership skills and experience

TK’s formal leadership experience is limited to a four-year stint as director of

Center for Design and Business, and a year as a head of a doctoral programme.

TK has also acted course coordinator. From the application, it is unclear how TK’s

leadership has manifested itself in this context. TK has been part of a series of

such contexts; however, the details of his role in this are unclear. TK documents

the capacity to build and maintain important networks. TK has participated in a

couple of large, externally funded research projects, but his role in these is not

clear.

10. Educational competences/teaching qualifications

TK has experience of education at all levels, and places particular value on the

experience from cross-disciplinary team teaching. He has been engaged in

teaching and teaching networks internationally. There appears to be more

teaching experience in the remit of marketing than design, although it appears TK

has been part of developing and running innova-tive educational initiatives, such

as Integrated design in collaboration with the Design School, Academy of Art,

Danish Page 4/4

Technical University and CBS, with team work as a core of pedagogical model. TK

has supervised 17 PhD students, with the bulk of students being based at CBS

however it is unclear whether TK has acted as main or co-supervisor neither are

there accounts of time of graduation of the doctoral students. The quality of the

teaching is not possible to assess on the basis of the application, except for the

longevity of some assignments, which should indicate good student evaluations.

Also, TK has continuously taken on committee roles in the remit of education. TK

has no formal teaching qualifications. Earlier in his career, TK published a series

of articles in popular media. In later years, the research dissemination has pri-

marily taken place in academic fora.

11. Further competencies

The application testifies to a writer with full command of English as a second

language, and lucidity and agility in framing design and some of its trajectories.

The CV evidences TK’s taste for and skills at collaborative and interdisciplinary

work – this is a thread throughout his career. TK is obviously excellent at

establishing collaborations. His CV shows a curiosity in entering new contexts and

collaborations, and finding new perspective on, and applications for his research.

Despite his long commitment to CBS, according to the CV, his contribution to its

administration has been very limited.

12. Summary of assessment and conclusion

Overall, the application gives evidence of long and robust research career, which

has been very much centred on one particular institution, with perspective

broadened by much national and international, and interdisciplinary collaboration.

Doubtlessly, the candidate has many important perspectives and much relevant

experience to offer design research and development. Particularly the application

shows a curiosity in situating his expertise with that of other scholars and disci-

plines and to share with students. The candidate meets the requirements of this

particular post, in terms of substantial knowledge within Design Thinking,

Strategic Design and Service Design. There is plenty of scope to situate TK’s

research within a context of sustainability, social inclusion and play (and indeed

companies such as Futerra evidence the applica-tion of marketing and strategic

design thinking to a sustainability imperative). Again, the notion of transformative

experi-ences is well rehearsed in the context of sustainability. However, TK does

not make such links in his application. Second-ly, TK’s research profile has a

particular bias towards design, business and marketing and does not concern

itself with de-sign research native to the field. The candidate’s application

therefore does not bear a strong fit with the focus areas that the profile of the

post declares: sustainability, social inclusion and play in a design research

perspective. These are not addressed in the application, where, particularly a

critical engagement with the two first areas should be, even generally, obligatory

today. TK’s leadership experiences and skills are not elaborated on in the

application to the extent that it possi-ble to evaluate if they are sufficient for this

post.

13. Final conclusion of the Assessment Committee

In summary, the assessment committee unanimously agrees that Tore Kristensen

is formally qualified for the position as Full Professor but that his areas of

expertise do not fit well with the declared focus areas of the post.

Date: March 31 2017

Peter Gall Krogh Johan Redström Mathilda Tham

Professor Professor Professor

Aarhus University Umeå University Linnaeus University

(Head of Committee)

(also uploaded as original Pdf file)