Social Media and Its Impact

Holly SwensonNicole Morris

Tiffany &Co. History

Tiffany and Company became known for its diamonds worldwide.

Not only has diamonds for both women and men

-Jewelry-Watches-Fragrances, -Household items -And other accessories.

Reaches a very diverse audience using different social network sites and tools to increase their consumer reach and promote new products.

“The Diamond King,” Charles Lewis Tiffany, introduced the engagement ring in 1848 in New York City.

Tiffany & Co.’s Social Media Involvement

International websiteFacebook page promoting products

Twitter promoting products and events and parties

BlogsCommercialsYouTubeI TunesI Phone/I Touch Application

Website

http://www.tiffany.com/

Website is for consumers worldwide to enter, it makes connections to a reach of different consumers.

Is Tiffany & Co. trademark Teal color

Very classy and clean, like their product

It is a detailed website to guide the consumer to exactly what they are looking for through descriptions and images.

Facebook518,159 people “Like” Tiffany & Co. on Facebook

Posts updates of events going on

Posts when a celebrity or when Tiffany &Co. is in the media of any kind Posts when new products come out

Link to official Tiffany & Co. website

They will post questions for their audience to answer, getting consumers involved and interested

Video clips

http://www.facebook.com/Tiffany?ref=search

Twitter

http://twitter.com/#!/TiffanyAndCo

6,622 followers

Post updates about new products

Fashion Launches

Show when Tiffany & Co. is seen in the media

Still new to Twitter

BlogWordpress

They talk about new and old products

People comment and express their opinions about the products

People also ask questions about products and upcoming events

Great involvement with their target audience

http://en.wordpress.com/tag/tiffany-co/

Tiffany & Co. TV Commercials

http://tinyurl.com/2deygwr

UK CommercialChristmas

US CommercialChristmas

http://tinyurl.com/25yep4m

http://tinyurl.com/2bjvpa7

Commercial

I Tunes

Sells the I phone app

Selling it for free

Great promotion for Tiffany & Co. with it being free

I Tunes receives new customers going to their site with every app they sell on it.

Good for them, good for Tiffany & Co.

YouTube

http://www.youtube.com/watch?v=N-BUYaXWfoE

They have their three commercials on You Tube for people to view

You can click “Share” and then you can share to Twitter, Facebook, Blogger, MySpace, and many more

Has video posts on Twitter page and Facebook going back to YouTube

I Phone AppThe newest form of social media Tiffany and Co.

An application to the Iphone or Ipod called The Engagement Ring Finder.

Allows you to design your dream engagement ring

You can save your creation

Also get the advice from a professional consultant all conveniently on your phone or I pod.

It is a free application and is geared toward reaching a target audience

For companies who have little social networking are they

destined to fail or will they be able to survive with

today’s overload of social media?

Conclusion