TheGetz - Posicionamento Pin-Up
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Transcript of TheGetz - Posicionamento Pin-Up
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MARCA , S ÍMBOLO OU LOGOT IPO
COLUN ISTAS 20 12
MARCA
PIN UP
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BETTY BOOP.
BETTY GRABLE.
MARILYN MONROE.RITA HEYWORTH.SENSUAIS, OUSADAS E ACIMA DE TUDO, FEMININAS.
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O GÊNERO QUE TEVE SEU ÁPICE
EM MEADOS DO SÉCULO PASSADO,
INSPIRA O COMPORTAMENTO DE
MUITAS MULHERES AO REDOR DO
MUNDO.
NO JEITO DE VESTIR. MAQUIAR.
NO JEITO DE PINTAR AS UNHAS.
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MAS QUEM SÃO AS PIN-UPS DE HOJE?
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NO LANÇAMENTO DA SEGUNDA COLEÇÃO DE ESMALTES DA BEAUTY COLOR, ENCONTRAMOS NA ESSÊNCIA DESSE COMPORTAMENTO AS CARACTERÍSTICAS DA MULHER BRASILEIRA.
Mulheres determinadas.Cheias de atitude.
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PARA INTEGRAR ESSE ESTILO TÃO SINGULAR AO POSICIONAMENTO DA BEAUTY COLOR, A ESTÉTICA PIN-UP DEFINIDA PELA PALETA DE CORES DOS 8 ESMALTES DA LINHA, DÃO SUPORTE A UM LOGOTIPO QUE RESGATA FORMAS DO PASSADO PARA SE CONECTAR COM SUAS CONSUMIDORAS.
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A MARCA
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NESSE CONTEXTO, A MARCA...
APOIA A ESTÉTICA DA TENDÊNCIA QUE ORIGINOU A COLEÇÃO.
TRAZ UMA ESTÉTICA CONTEMPORÂNEA AO PRODUTO.
AMBIENTA SEU CONCEITO VISUAL NA LINGUAGEM DA CAMPANHA.
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