The Rise of Programmatic Video
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Transcript of The Rise of Programmatic Video
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1971 1988 1991-92 1993 1993-98 1998-2000 2000-2002 UCLAMBA 2002-2005 VP 2006 2007-2011 Silicon Valley 2011-2015 Silicon ValleyAsk.comVP 2015 TubeMogulVP
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1) 2) 3) 4) 5)
BrandPoint and Programmatic TV
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2013 TubeMogul Inc. All rights reserved.SIMPLIFY. UNIFY. VERIFY.
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2013 TubeMogul Inc. All rights reserved.SIMPLIFY. UNIFY. VERIFY.
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2013 TubeMogul Inc. All rights reserved.SIMPLIFY. UNIFY. VERIFY.
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2013 TubeMogul Inc. All rights reserved.SIMPLIFY. UNIFY. VERIFY.
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2013 TubeMogul Inc. All rights reserved.SIMPLIFY. UNIFY. VERIFY.
PCs, TABLETS, SMARTPHONES
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Video Reserch Ltd. h/p://www.videor.co.jp/data/ratedata/junre/05variety.htm
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20
programmatic
programmatic branding
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$25B
$20B
$15B
$10B
$5B
0 2017 2011 2012 2013 2014 2015 2016
2017 69%
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MARKETERS ARE STILL IN THE EARLY STAGES OF UNDERSTANDING HOW TO USE PROGRAMMATIC TO WIN, SERVE, AND RETAIN CUSTOMERS.
-JIM NAIL, FORRESTER ANALYST AT ANA BRAND CONFERENCE MARCH 2014
40%60%
77%DISPLAY 41
42%
75%
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TubeMogul
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PC
PRE-ROLL EXCHANGES
MOBILE EXCHANGESSOCIAL VIDEO EXCHANGE
CONNECTED TV EXCHANGES
DISPLAY EXCHANGES
125,000/RTB
50
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15
261 20128 20133 Brett Wilson
EMERYVILLE (CORPORATE HEADQUARTERS), LOS ANGELES, NEW YORK, CHICAGO,DETROIT,LONDON, PARIS, SINGAPORE, SYDNEY, TOKYO, TORONTO, KIEV, SHANGHAI, SAO PAULO, MEXICO CITY
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March April May June July August September October
About
95 Clients
December
Over
200 Clients
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Built For Branding
Buy-side Only
DSP
Transparency
YouTube
YouTubeON/OFF
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RTB
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Our Partner
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1.8102.310
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$14.28 $12.11 $8.98 $7.83 $15.67
$7.83
SSP
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501
VPAIDviewable
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TubeMogul
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150 15KPI CPC 100 Click
Pre-RollA
CTR CPC Click CPM
1.50 99 15,150 1800 70
1.64 65 23,000 1400 83
Pre-RollB
CTR CPC Click CPCV
2.00 100 15,000 3.0 65
2.42 63 24,000 1.8 83
150 30KPI
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(BrandPoint and
Programmatic TV
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GRPTVGRPTV
OCR
OCR
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GRP
TV
5 BENEFITS FOR MARKETERS USING DIGITAL GRPs
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MSOs
TVProgrammatic TV
TV SSP
MSO
CHANNELs
-60-10--20-CPM1020
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2013 TubeMogul Inc. All rights reserved.SIMPLIFY. UNIFY. VERIFY.