The core of innovation @中華電信
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INNOVATION YAHOO mobile + design THE CORE OF EMPATHY & EXPERIEMENT
Transcript of The core of innovation @中華電信
INNOVATIONYAHOO
mobile + design
THE CORE OF
EMPATHY & EXPERIEMENT
Kaba Sudesign lead
Interaction Designer
What my mom think I do.What my friends think I do.What the society think I do.
What I think I do.What engineers think I do What I really do.
?
Source Asinthecity
INNOVATION
Optimization
Incremental innovation
Radical Innovation
Technology Change
Meaning Change
Incremental Innovation
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存續 Businessviability
可行 Technologyfeasibility
需求 User
desirability
innovation
UXUser eXperience
UCDUser Centric Design
Empathy
Experiment
UUSER & EMPATHY
UX
UI
User
Understanding Empathy
Self-actualization
Esteem
Social needs
Safety and Security
Physiological needs
Maslow - Hierarchy of needs
Rational
Emotional
Meaningful
ME
R
strategy
Inspiration
Ideation
Design
Vision
Build
Evaluate
strategy
Inspiration
Ideation
Design
Build
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strategy
Inspiration
Ideation
Design
... ..
strategy
Inspiration
Ideation
Design
Build
Evaluate
strategy
Inspiration
Ideation
Design
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proactive learning
reactive learning
” ”
strategy
Inspiration
Ideation
Design
Build
Evaluate
strategy
Inspiration
Ideation
Design
Build
Evaluate
proactive learning
reactive learning
” ”
Go out and be Curious
strategy
Inspiration
Ideation
Design
Build
Evaluate
proactive learning
reactive learning
” ”
,
USER
DON’T LISTEN TO USERS, OBSERVE THEM
WHAT’S YOUR POINT OF VIEW?
Are user research enough to create product success?
EEXPERIMENT
source: Nordstrom Innovation Lab
empathy hypothesisdata
DISCOVERY-DRIVEN LEARNING
2,500,000
Lotus Elise S
X X 12 = ? NTD
有計劃的
STORYBOARDING
RAPID PROTOTYPING
Prototyping tools
Redesigning the way you see the world
世界之窗，重新設計
使用者告訴我們... What we learned from users
產品設計原則 Product design principles
Efficiency
Rich contentTo simply participate and
express themselves to know what others feel They want diversity
使用者告訴我們... What we learned from users
快速
Fast易於參與
Engaging
彙整多元觀點
Organized Diversity
產品設計原則 Product design principles
最簡單的參與方式HOW MIGHT WE DESIGN THE EASIEST WAY FOR USERS TO EXPRESS THEIR OPINION?
我們怎麼設計一個
Will good/great ideas, empathy and experiment
guarantee product success?
SSPACE & CULTURE
佛教術語 指具有⼀定法⼒效⼒的範圍，其作⽤通常是保護性的。
結界
Magic happens when we work at the same
SPACE
The magic field designed for open, transparent and fast
communication
Make it tangible: what you see is what you get
Ideas can’t wait: find a collaboration tool and record everything
Creative Abrasion
Creative AgilityCreative Resolution
Linda Hill: How to manage for collective creativity
Innovation leaders understand that their role as leaders is to set the
stage, not perform on it
Linda Hill: How to manage for collective creativity
REPEAT
R
U S E R
RS E INNOVATION
SPACE & CULTURE
USER
EXPERIMENT
REPEAT
U
SE
The ExperimentWhile FB, LINE and IG are dominating all our social communication, can we create a tool to talk to people around you, no matter friends or strangers?
Instant Impact
Nearby
value framework
We believe nearby = relevant. And people will use this product to get relevant information easily. They will use the eco-system in this product to make their voice impactful.
Nearby = Relevant• Share things you want to shout
to the crowd• Get the right information you
need just now• Break the wall between strangers
• , , ,
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" event base,
base ” (P7)
“”(P5)
(P5)
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RS E INNOVATION
SPACE & CULTURE
USER
EXPERIMENT
REPEAT
U
SE
At Yahoo, innovation is a REPEAT of “starting and staying with USERS”, “giving the team the SPACE to be inspired and ideate”, and “EXPERIMENT over and over again.”
Innovation is like exploring the sea
一位非常成功的微禿中年曾說
你的時間有限，不要為別人而活，不要規循別人的信念中... 最重要的是，鼓起勇氣跟隨你的心靈與直覺，它們才知道你想成為怎樣的人。
Stay hungry, stay foolish.
重要的是，千萬不要以為你是 Steve Jobs
與夥伴一起改變世界！
