Take-away fra DMA 2014 - Thomas Wahl
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DMA2014
Marketing folkets svar på Roskilde
festivalen
Thomas Wahl
Head of
Digital & Loyalty
DSB
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Nedtone de andre linjer
i farveskemaet fra
1.Min baggrund
2.Mit take-away:
1. Observationer fra en første gangs deltager
2. Trends og tendenser
3. Hvad tog jeg med hjem, som kan omsættes til min
hverdag.
2
AGENDA
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Head of Digital & Loyalty 2012-14
Head of MarCom 2009-12
Market Manager 2009
Market Manager 2004-9
Business Controller 2003-04
Project Manager 2001-03
Project Manager 1999-01
Min baggrund
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Tekstslide med bullets
Brug ‘Forøge / Formindske
indryk’ for at skifte mellem
de forskellige niveauer
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Det er stort:
375 talere / 241 emner
2264 deltagere
Kæmpe kongrescenter
Nogle få hovednavne + en masse ukendte ‘bands’
Danmark er godt med
Roskilde festival for marketing
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Nedtone de andre linjer
i farveskemaet fra
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• Mobile Mindshift
• Personal marketing
• Social business
DMA 2014 Trends & tendenser
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Mobile mindshift
19-11-20147
The expectation that I can get what I want in my
immediate context and moments of need
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Mobile mindshift
19-11-20148
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Mobile mindshift
19-11-20149
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Personal Marketing –beyond big data
19-11-201410
• Ikke et devices, ikke en cookie (virker heller ikke godt på mobilen) men en person
• 69% benytter flere devices
• Location based services begynder for alvor at dukke op – iBeacons
• Personlige marketing kræver relevant content
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Social Business
Consumers value companies with values
Consumers want to see companies who have real values, and simply, are doing good:
- helping its community;
- helping its environment;
- profit
19-11-201411
Why:
• 87% of global consumers believe that business should do good and should put an
equal weight on good and profit
• 90% of people would boycott if a company was not doing good
• 50% of people say they actually have
• Age of the consumer: Mobile & Social Media powerful instruments
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3 spørgsmål jeg tog med hjem fra DMA
Hvad er mit mobile øjeblik ?
Hvordan bevæger jeg min virksomhed bort fra teknologier og imod personlig marketing?
Hvilken berettigelse har min virksomhed udover at tjene penge?
19-11-201412
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Tak
www.linkedin.com/in/thomaswahl1
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15. marts 2013Mødetitel14