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Resources The Pros Use Even though you’re running a local business, email is a great way to market your products and services. More than 90% of customers check their email at least once a day. Connecting with customers through email is one of the most direct ways to market. Let’s take a look at 25 of the top email marketing resources available http://fitsmallbusiness.com/ 1) Email Marketing: How To Push Send And Grow Your Business By Brian Clark. Brian, of Copyblogger fame, wrote a comprehensive eBook on the topic of email marketing. You learn the basics of getting more suResources The Pros Use Even though you’re running a local business, email is a great way to market your products and services. More than 90% of customers check their email at least once a day. Connecting with customers through email is one of the most direct ways to market. Let’s take a look at 25 of the top email marketing resources available http://fitsmallbusiness.com/ 1) Email Marketing: How To Push Send And Grow Your Business By Brian Clark. Brian, of Copyblogger fame, wrote a comprehensive eBook on the topic of email marketing. You learn the basics of getting more su

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FREE:FORMERS

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• Fast-paced!• Hands-on workshops!• Relevant / tangible skills !• Focused on driving innovation!• Helping you act faster, for less

• Train young people for free!• Exactly the same content!• Essential, employable, skills !• Relevant, useful!• Ready for today’s job market

BUSINESS PEOPLE YOUNG PEOPLE

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BUSINESS PEOPLE YOUNG PEOPLE

16-25 year olds!Unemployed

1 5 00 1

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DIGITAL SKILLS & OUR ONE:FOR1 MODEL

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MEET SOME OF OUR TRAINERS

LEWIE KAI ED ALEX

Our trainers all share the same digital DNA!!

• Digital natives!• Passionate about technology !• Confident and outgoing!• Committed to making an impact

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OUR WORKSHOPS

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SUPPORTING FOUNDERS FORUM FOR GOOD

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9:30am – 5pm

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FREE:FORMERS

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!!

Background in digital advertising!

!Start-ups to corporates!

!Google and Facebook!

!Free:Formers trainer

Alex Pomery

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social advertising

native advertising

best practises

advanced techniques

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Native Advertising

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what

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“the feed”

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“native advertising”

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how

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HowPlatform centric

Creative!

Copy strategy

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HowPlatform centric!

Creative

Copy strategy

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Creative

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Creative

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Creative

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HowPlatform centric!

Creative!

Copy strategy

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Influence

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1. Authority

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2. Commitment

aka Continuity

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3. Liking

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4. Reciprocity

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5. Scarcity / Urgency

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6. Social Proof

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On average, five times as many people read the headlines as read the body copy David Ogilvy

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It follows that unless your headline sells your product, you have wasted 90% of your money !David Ogilvy

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Be like BuzzFeed

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Headlines

Lists

Curiosity Gap

Double Benefit

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why

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Social Advertising: Advanced Techniques

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I want to drive downloads of my mobile app

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Facebook Mobile App Install

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Twitter Mobile App Card

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I want to re-engage old customers

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Facebook Custom Audience

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I want to find more customers, similar to my

existing customers

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Facebook Look-a-like Audience

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I want to get more leads for my fundraising team

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Twitter Lead Cards

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I want to test different creative options before

launching a big campaign

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Creative Testing

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Creative Testing

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Creative Testing

25%

60%

15%

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platform centric content!

native creative!

copy writing strategy!

advanced ad types

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FREE:FORMERS