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A
TRAINING PROJECT REPORT
ON
STUDY OF ADVERTISMENT STRATEGY OF
IDEA CELLULAR LTD.
In partial fulfillment for the
BACHELOR OF BUSINESS ADMINISTRATION
(2009-2012)
Submitted To: Submitted By:
Man Mohan Sharma
Mr. R.D. Gupta
FACULTY BBA
6373501
SYADWAD INSTITUTE OF HIGHER EDUCATION &RESEARCH
Adjacent to River Park,Delhi Road, Baghpat, U.P. - 250609
Ph.: (0121) 2222093
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DECLARATION BY LEARNER
I Man Mohan Sharma hereby declare that the Project titled STUDY OF
MARKETING STRATEGY OF IDEA CELLULAR LTD. is an Original
piece of work. It has been submitted in partial fulfillment for the Award of the
Bachelor of Business Administration.
Date:
Place: Meerut
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ACKNOWLEDGEMENT
I take the opportunity to express our gratitude to all the concerned people who
have directly or indirectly contributed towards completion of this project. I
extend my sincere gratitude towards Mr. Sanjay Kumar Marketing Manager at
Idea Cellular for providing the opportunity and resources to work on this
project.
I am extremely grateful to Mr. R.D. Gupta (HOD, BBA Department)
mentor for his guidance and invaluable advice during the projects I would also
like to thank Mr. N.K. Punia (Director).
At Last I would like to thanks my parents and friends for their support.
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INDEX
2 Company Certificate3 Declaration by learner
4 Acknowledgement
5 Preface 5
6 Introduction about the study 7
7 About the Industry 10
8 Objectives 15
9 Company Profile 1610 Literature Review 32
12 Research Methodology 40
13 Data Analysis 44
14 Conclusion 60
15 Findings 61
16 Recommendations 62
17 Limitations 6318 References 64
18 Annexure 65
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PREFACEIn modern Industrial system, production is result of the joint effort of
all the factor of production, which are land, labour, capital, organization and
entrepreneur. Out of all these, the labour factor is most active. It controls the
other factor in order to get the maximum output at minimum cost.
The recruitment and selection is very important term for any
organization. All type of Industry need the right person to perform the work.
Without skilled employee any organization cannot do progress. So in this term
the recruitment and selection process perform very important role. In the
NELCO it is more important because the organization have to need the
excellent and skilled employee to increase the sales and quality of sports
goods. Manpower are the backbone of the any organization, therefore it
becomes necessary to select and recruit right manpower. Without it no any
organization can smoothly run. For smoothly and efficiently running of theorganization the management has to need the skilled and prospective
employee.
For me it was a great opportunity to have study on such an important
aspect of any manufacturing industry. I found it very interesting to see
recruitment and selection measures so closely at NELCO.
I observed that recruitment and selection are among some of the very
important function of Human Resource department. It was the main reason
that compels me to choose this topic for the my project.
The human resource is the only resource, which produces an output
greater than its input, it is the only resources which have feeling and improve
its skill and efficiency through experience and with the passage of time. Thus
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it is very necessary to seek the cooperation of the human force, to get the
maximum benefits out of the efforts.
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Chapter 1
INTRODUCTION ABOUT THE STUDY
Recruitment and Selection
Introduction:
Recruitment and Selection system in Industries had become vital for
maximum output and effective business results.
This study will provide sufficient information about Recruitment and
Selection systems carried out in NELCO a Sports Goods Manufacturing
Company .
Meaning:
Recruitment and Selection system refers to sourcing and building efficient
Human Resource to the organization to attain its objectives.
This policy compiles with, and supports, the Company’s Equal Opportunities
Policy by:
Ensuring that every stage of the recruitment and selection process is
carried out in a systematic way, based on pre-agreed criteria, to
eliminate the potential for personal bias affecting the decision making
process.
Ensuring that all decision points are fully documented to assist with
subsequent monitoring.
Making the whole procedure as open as possible, to ensure that all
candidates understand why decisions have been taken and, where they
wish, to obtain meaningful feedback.
Enabling demonstration of robust, transparent processes and thereby
providing a basis for defense in the event of challenge.
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There are seven main stages to the procedure:
Pre-advertisement
placing advertisements and dealing with enquiries and
applicants
short-listing
interviewing and selection
Post-selection procedures
Induction
monitoring
Analyzing Your Workplace:
To assist you analyze your workplace to identify recruitment or selection
issues for women, we suggest you:
revisit your workforce profile to find where your female employees
are.
consult with your employees.
examine your existing recruitment and selection policies and practices.
Developing Policy and Procedures
Put in place a policy requiring recruitment and selection processes to
select the best person for the job.
Develop a quality, consistent process for recruitment that delivers
diverse recruits.
Have a recruitment strategy that links to your business plan, and to a
strategy to retain employees.
Reviewing Recruitment and Selection Opportunities
Monitor each stage of the recruitment process to identify any
practice that may disadvantage some candidates.
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Investigate whether women have equal opportunity in the
recruitment and selection process by collecting information on the
numbers of men and women:
applying for positions
being short-listed
being interviewed
being appointed, and
Survey staff about their perception of equity in recruitment
procedures.
Consider collecting diversity information as part of the process.
There could be a pool of diverse candidates you’re not reaching or
unnecessarily excluding.
Reviewing Job Descriptions:
Ensure all job profiles/descriptions reflect the real requirements of the
job, rather than describing the person who filled that job previously.
Write job profiles in language that encourages both men and women to
apply – including women of and Differing backgrounds. For example,
avoid use of jargon and acronyms that tend to be exclusive.
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ABOUT THE INDUSTRY
The sports goods industry of India has its roots in Sialkot, Pakistan. When
India was partitioned in 1947, many of Sialkot's skilled Hindu craftsmen
migrated across the border into Punjab, settling in Jalandhar, where the Indian
sports goods industry is now based. The Indian sports goods industry has
expanded to include the areas of Meerut, (Uttar Pradesh) and Gurgaon,
(Haryana). Most of India's sports goods are exported to the United Kingdom,
The United States of America, Germany, France and Australia. The industry is
mainly concentrated in Jalandhar and Meerut.
The sports goods industry in India has witnessed a phenomenal growth over
the past five decades and now occupies a place of prominence in the Indian
economy in view of its massive potential for employment, growth and export.
There has been an increasing emphasis on its planned development, aimed at
optimal utilisation of resources for maximising the returns, particularly from
exports.
The Indian sports goods industry manufactures 318 items. However, major
items that are exported are inflatable balls, hockey sticks and balls, cricket bats
and balls, boxing equipment, fishing equipment, indoor games like carrom and
chess boards and different kinds of protective equipment. The Indian sports
goods industry is a highly labour intensive industry which provides
employment to the weaker sections of society and also employs a large
number of women.
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Indian Sporting Goods are well known around the world and have made a
mark in the global sports goods market. They have established their identity in
many countries across the world, irrespective of whether they belong to the
developed, developing and Eastern Block including CIS Countries. The
industry, which operates at the cottage industry level has emerged as a
principal and reliable supplier of quality sports goods to the international
market.
The Indian Sports Goods industry, which exports nearly 60% of its total
domestic output to the sports loving people the world over, has matured into a
globally competitive & creative entity. Be it a cricket bat or a hockey stick or a
football , the contribution by the Indian sports goods industry to the
international sports goods market has been remarkable.
The sports goods industry in India is largely concentrated in the cottage and
small-scale sector. Hence there is a paucity of resources for technology
upgradation and effectively marketing of the products. This industry is highly
labour intensive, providing employment to the weaker sections of the society
and also employs a large number of women work force.
Steps Towards Development
A creative approach and a sense of responsibility to the society at large,
characterizes the Sports goods industry. It has devoted itself to meet future
demand by innovating new products, for new markets. The economic reform
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process underway in India and the liberalised industrial policies, have
motivated the small scale units, which have remained the hallmark of the
industry, to achieve the goals set forth by the Government.
The Indian Industry is seeking joint ventures
and technical collaborations preferably with buy back arrangements, for the
sports goods items having vast export potential and hitherto not manufactured
in India. Already a number of manufacturing-cum-marketing collaborations
have matured in certain non-traditional disciplines. Many more are in the
offing, with the help and assistance of the leaders in the sports world.
Sports goods industry of Meerut
Meerut ranks Third in India in the rate of urbanisation and has the highest
density of population at 400 persons per square km, as per the 1991 census.
The reason for this is growing industrialisation. Industrial production of sports
goods began on a small scale during the late forties. Over the years, the sports
goods industry has grown at an impressive rate and of late Indian sports goods
are also exported to different countries. Rough estimates suggest that today
Meerut has more than one hundred major industries and about 10,000 small-
scale industries with a most conservative estimate of an annual turnover of
approximately Rs 200 crores.
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In Meerut, about 60 per cent of the sports goods that are manufactured
comprise of different kinds of inflatable balls and Bats. Besides inflatable
balls, the other sports goods that are largely manufactured are badminton
racquets and shuttle cocks, cricket bats and balls, different kinds of gloves and
protective equipment.
In Meerut, three kinds of establishments are usually found:
i. Big establishments: These are generally geared to exports besides
catering to the domestic market. like National sports, Maxwel exporters,
Nelco, and Bhalla Sports
ii. Small establishments: These usually manufacture sports goods for the
domestic market. Both the big establishments as well as the small
establishments are registered either under the Factories Act, 1948, or under the
Shops and Establishment Act of the state of Punjab.
iii. The unregistered units: These are found particularly in the urban
pockets of Meerut. These units are mostly small home-based units which are
usually run by the family members, but at times with the help of a couple of
hired employees. These units do not have a direct access to market. It has been
seen that many a times when the big establishments - especially exporters - are
not able to cope with large orders from their foreign clients, distribute a share
of the production to these small unregistered, home- based units.
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• The sports goods industry in India is nearly a century old and has
flourished due to the skills of its workforce
• A robust growth rate of 14.7 per cent in exports indicates a sizeable
opportunity for India in this sector
• Being labour-intensive in nature, the Indian sports goods industry
provides employment to more than 5,00,000 people
• The sports and leisure goods retail market in India was valued at US$
17.7 billion for 2007-2008. The market grew at the rate of 18 per cent over
2006-2007 in value terms, primarily due to outlet expansions by industry
players
• The nucleus of the industry in India is in and around the states of
Punjab and Uttar Pradesh; Jalandhar (Punjab) and Meerut (Uttar Pradesh)
together account for nearly 81.8 per cent of total domestic production with
more than 3,000 manufacturing units and 130 exporters present in these two
towns
• About 60 per cent of the sports goods manufactured in Meerut are
different kinds of inflatable balls and provide direct employment to more than
thousands of workers.
The industry also has a presence in Mumbai, Kolkata and Chennai, albeit at a
lower scale
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CHAPTER 2
OBJECTIVES OF THE STUDY
PRIMARY OBJECTIVE:
To find the Recruitment and Selection System in the organization.
To study the process of intake of employees with relation to
Experience, Communication skills and Qualification in the
organization
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Chapter 3
ABOUT THE COMPANY
Nelco, established in 1942 at Lahore in undivided India and reborn in 1950 at
Meerut after partition of India, Nelco is one of the largest selling Athletic
Equipment Brand worldwide. Nelco Track & Field Equipment have been used
and have won medals at all Major Athletic Events Worldwide including the
Olympic Games.
The big success came during the 1982 Asian Games in New Delhi, when
Nelco was selected as the Offical Equipment Supplier. Nelco Equipment was
selected for the use at the 1991 World Athletic Championship at Tokyo for the
first time. It continued its success into the 1992 Barcelona Olympic Games.
Ever since then Nelco Athletic Equipment have been selected for use in all the
Olympic Games, World Athletic Championships, Asian Games, Common
Wealth Games and all the other major athletic events.
We sincerely thank our Dealers and the Sporting Fraternity for their constant
support and co-operation over the years to enable us to innovate & design new
equipment and in helping us to create a quality concious market.
NELCO LOGO
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Manufacturers & Exporters of :
Track and Field EquipmentPhysical Exercisers & Weight Training Equipment
Regd. Office. B-15-16, Sports Goods Complex,Delhi Road,Meerut-250002 (U.P.)INDIATelephones :Fax :+91 - 121- 2511149+91 - 121 -2514117
+91 - 121 -2515425
+91 - 121 - 2512339Website :E-mail :[email protected]
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Super Spin Discus
Low Spin Discus
Wood Discus
Rubber/Training Discus
Discus Accessories
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Brass Shot
Lead filled Brass Shell Precision machine turned shots.
Meet IAAF specifications.Thrown at 1996 Atlanta OlympicAthens World Championships 1997
Code Weight Dia
N 1117 A N 1117 B N 1117 BB N 1117 C N1117 D
N1117 E N1117 F
7.26 Kg.6.25 Kg.6.00 Kg.5.45 Kg.5.00 Kg.
4.00 Kg.3.63 Kg.
110 mm107 mm106 mm102 mm100 mm
95 mm89 mm
Stainless Steel Alloy Shots
Rust proof strong stainless steel lead filled shell.Precision machine turned to different dia's to meet IAAFspecifications.Thrown at 1996 Atlanta Olympics and Athens WorldChampionships 1997.
(Other sizes also available)
Code Weight Dia
N 1117 XD N 1117 XE N 1117 XF N 1117 XB N 1117 XA N 1117 XJ N 1117 XG N 1117 XH N 1117 XI
N 1117 XC
7.26 Kg.7.26 Kg.7.26 Kg.7.26 Kg.7.26 Kg.5.45 Kg.4.00 Kg.4.00 Kg.4.00 Kg.
4.00 Kg.
129 mm125 mm120 mm115 mm110 mm103 mm109 mm104 mm100 mm
95 mm
Steel Shots
Made out of solid steel or steel shell. PrecisionMachine turned to different dia's to meet IAAFspecifications. Polyurethene paint coated for smoothand extra durable finish.
(Other sizes also available)
Code Weight Dia Colour
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N 1118 AX N 1118 BX
N 1118 CX N 1118 DX N 1118 EX N 1118 FX N 1118 GX N 1118 HX N 1118 IX N 1118 JX N 1118 KX
7.26 Kg.7.26 Kg.
7.26 Kg.7.26 Kg.7.26 Kg.4.00 Kg.4.00 Kg.4.00 Kg.4.00 Kg.4.00 Kg.5.45 Kg.
129 mm125 mm
120 mm115 mm110 mm109 mm104 mm102 mm100 mm95 mm103 mm
YELLOWYELLOW
YELLOWYELLOWYELLOWREDREDREDREDREDGREEN
Turned Iron Shots Gauged
Made out of solid cast iron. Precision machineturned to different dia to meet IAAF specifications.Balanced for high performance. Polyurethane paint coatedfor extradurable finish.
Thrown at 1996 Atlanta Olympics.Won Gold Medal (M/W) at Athens World Championship1997.Won Silver Medal (M/W) at Athens World Championship
1997.Won Bronze Medal (M/W) at Athens World Championship1997.Thrown at 2000 Sydney OlympicsWon Gold Medal (M) at World Championship, Edmonton2001.Won Silver Medal (M) at World Championship, Edmonton2001.Won Gold Medal (M) at Busan Asian Games 2002Thrown at 2004 Athens Olympics Games.
Code Weight Dia Colour
N 1118 AA N 1118 A N 1118 AB N 1118 AC N 1118 B N 1118 BB N 1118 C N 1118 CA
7.26 Kg.7.26 Kg.7.26 Kg.7.26 Kg.6.25 Kg.6.00 Kg.5.45 Kg.5.45 Kg.
129 mm128 mm125 mm120 mm121 mm119 mm115 mm108 mm
YELLOWYELLOWBLACK BLUEBLUEREDREDBLUE
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N 1118 D N 1118 EE
N 1118 E N 1118 EA N 1118 EAA N 1118 EB N 1118 F N 1118 G N 1118 H
5.00 Kg.4.00 Kg.
4.00 Kg.4.00 Kg.4.00 Kg.4.00 Kg.3.63 Kg.3.25 Kg.3.00 Kg.
114 mm109 mm
108 mm104 mm102 mm100 mm104 mm100 mm97 mm
REDRED
REDBLACK BLUEBLUEBLUEBLUEBLUE
International Turned Iron Shots
Turned economy shot to meet IAAF
specifications. Turned out of solid cast iron.(Other sizes also available)
Code Weight Colour
N 1119 DT N 1119 TEE N 1119 TE N 1119 FTE N 1119 HTF N 1119 TJ N 1119 GTE
7.26 Kg.6.25 Kg.6.00 Kg.5.45 Kg./5.50 Kg.4.00 Kg.3.63 Kg.3.00 Kg.
ORANGEORANGEORANGEORANGEORANGEORANGEORANGE
Compitition Unturned Iron Shots
Accurated weight shots available in different colours.
(Heavier weight upto 9kg & smaller weights upto 400 gmsalsoavailable)
Code Weight
N 1119 D N 1119 EE
N 1119 E N 1119 F N 1119 G N 1119 H N 1119 I N 1119 K N 1119 L N 1119 P
7.26 Kg.6.25 Kg.
6.00 Kg.5.45 Kg./5.50 Kg.5.00 Kg.4.00 Kg.3.63 Kg.3.00 Kg.2.72 Kg.1.00 Kg.
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Practice As Cast Shots
As cast Shots
(Other sizes also available)
Code Weight
N 1120 A N 1120 B N 1120 D N 1120 G N 1120 H N 1120 J
N 1120 K N 1120 M N 1120 O
7.26 Kg.6.25 Kg.5.45 Kg.4.00 Kg.3.63 Kg.3.00 Kg.
2.72 Kg.2.00 Kg.1.00 Kg.
Indoor Rubber Shots
Made out of strong hard rubber shells, holds shape but will not damage floor.
Code Weight Colour N 1119 LR N 1119 MR N 1119 NR N 1119 OR N 1119 PR N 1119 QR N 1119 RR N 1119 SR N 1119 TR
7.26 Kg.6.25 Kg.6.00 Kg.5.45 Kg.5.00 Kg.4.00 Kg.3.00 Kg.2.00 Kg.1.00 Kg.
YELLOWGREENBLACK BLUEBLACK REDBLUEPURPLEPURPLE
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Javelin Practice Balls
Practice Balls of 68 mm dia rubber shell filled with
lead pellets.
Code Weight
N 1119 SR N 1119 RR N 1119 OR
400 gms600 gms800 gms
Shot Rack
Collapsible
Hammers
Olympic Alloy Hammer
Shell made out of rust proof alloy (Stainless Steel) for high performing world champion. Precision machine turned to meetIAAF specification. Stainless Steel speed ball bearing. Springsteel wire and light & strong Aluminium grip.
Code Weight Dia
N 1122 XA N 1122 XB N 1122 XBB N 1122 XD N 1122 XDD N 1122 XC
7.26 Kg.7.26 Kg.6.00 Kg.5.45 Kg.5.00 Kg.4.00 Kg.
110 mm115 mm105 mm103 mm100 mm95 mm
Olympic Brass Hammer
Cast brass shell turned to precision dia's to meetIAAF rules.
Code Weight Dia
N 1121 A N 1121 B
7.26 Kg.6.25 Kg.
110 mm107 mm
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N 1121 BB N 1121 C
N 1121 CC N 1121 D
6.00 Kg.5.45 Kg.
5.00 Kg.4.00 Kg.
105 mm102 mm
100 mm95 mm
Steel Hammer Olympic
Made out of Steel. A strong hammer at aneconomical cost that meets all IAAF specification.Perfectly precision machined to minimum dia.Thrown at World Youth Championship, Paris 2003
Code Weight Dia N 1122 AS N 1122 BS N 1122 CS N 1122 CSA N 1122 DS N 1122 DSA N 1122 ES
7.26 Kg.7.26 Kg.6.25 Kg.6.00 Kg.5.45 Kg.5.00 Kg.4.00 Kg.
110 mm115 mm107 mm105 mm103 mm100 mm95 mm
Hammer Accessories
Code Details
N 1125 A N 1125 B N 1125 C N 1125 D N 1125 E N 1125 F
Hammer Handle Alum. CurvedHammer Handle Alum. StraightHammer Handle Alum. DeluxeHammer Handle Alum. TrainingHammer Handle Steel Practice.Hammer Wire Steel.
Competition Turned Iron hammer
Precision turned Iron Hammer.Thrown at world youth championship, CANADA 2003
Code Weight Dia
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N 1122 AT N 1122 BT
N 1122 CT N 1122 DT N 1122 ET
7.26 Kg.6.00 Kg.
5.45 Kg.4.00 Kg.3.63 Kg.
119 mm117 mm
108 mm100 mm95 mm
International Turned Iron Hammer
Ball bearing with steel handle.(Aluminium handle on request)
(Other sizes also available)
Code Weight
N 1123 ATF N 1123 FTF N 1123 TBB N 1123 CTF N 1123 ETF N 1123 DTF N 1123 TF
7.26 Kg.6.25 Kg.6.00 Kg.5.50 Kg.5.00 Kg.4.00 Kg.3.63 Kg.
Practice Iron Hammer Accurate weight untruned hammer with ball
bearing & Steel Handle.
Code Weight
N 1123 AA N 1123 AB N 1123 A N 1123 BA N 1123 BB N 1123 C N 1123 CC N 1123 D N 1123 E
20.00 Lbs18.00 Lbs7.26 Kg.14.00 Lbs6.00 Kg.5.45 Kg.5.00 Kg.4.00 Kg.3.63 Kg.
Traninig Iron Hammer
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Accurate weight unturned hammer with ball bearing.
Code Weight
N 1124 A N 1124 B N 1124 C
8.00 Kg.8.50 Kg.9.00 Kg.
Throwing Weight
Turned iron ball bearing swivel with trainguler steel
handle.
Code Weight
N 1132 AT N 1132 BT N 1132 CT N 1132 DT
56 lbs.35 lbs.25 lbs.20 lbs.
Hammer Gloves
Specially designed from high quality leather to stand the rigorsof toughest hammer throwers. Seam on outside finger eliminatedfor
perfect fit. Available in 5 models Regular with buckle andsuper
pro with velcro Sweat band. Available in LH/RHSmall/Medium
Large/XL sizes.
Code Details
N 1125 G N 1125 XX N 1125 XS N 1125 XSS N 1125 GXS
Regular Super pro with VelcroSuper pro with Sweat BandOpen palmBlack training
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Hammer Rack
Collapsible
Olympic Block
The Nelco Olympic Block has been used inseveral internationalmeets all over the world. Super heavy duty block especially designedfor top athletes. All Aluminium block with center rail100 mm wide x 900 mm long and slotted anglesto firmly grip Block.Adjustable at four different angles. All blocksfitted with special thick rubber to take in spikes. Suitable block for synthetic track. Comeswith steel plates Flushed to centre rail.Official Block for-1. Xth Junior Asian Athletic Championship at
Bangkok, Thailand 20022. Asian Athletic Championship at Manila,Phillippines 20033. Ist Afro Asian Games at Hyderabad, India 20034. XIth Junior Asian Athletic Championship atIPOH, Malaysia 2004
N 1132 PR
New Pro Block
New Pro block with handle. Block stays in while carrying.5" wide aluminium anodised pedals. 100 mm wide centre rail.Flushed aluminium plate.
N 1132 NPR
International Ultimo Pro Block
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Our Giant Block for gaints. 100 mm wide x 1000 mm longHeavy duty centre rail.
Pedals are heavy duty Aluminium Alloy casting.22cm x 15 cm x 1.5 cm thick. Handle for Easy Carring.
N 1131 IPR
International Block
A New Block 80mm wide x 850mm long x 6 mm thick Centre Recessed Rail for Stability.Meets All Requirements for a World Class Block.
N 1131 OIN
International Ultimo
The worlds best block. One piece centre rail 8 mm thicklycastedAlumininum. Precision pedals ensure high stability. Handle isincorporated into rail to help easy carrying. Optional
KOLORFUSION.
Code
N 1131 N 1131 N 1131
INTINK PU
NATURALKOLOR FUSIONPU PAINTED
Olympic Block Stadium
Another version of our Olympic block with light pedals and 75mm
aluminium central rail.
N 1131 OSV
School Olympic Block
An economy olympic block for school 62mm aluminiumcentral rail.
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N 1131 OSC
School Olympic Block Steel
Another version of our Olympic block with light pedals and 62mmsteel central rail.
N 1131 SSC
Olympia Adjustable Block
An inexpensive block with pedal angle adjustment. Threadedconnection can adjust pedals to any angle. Snaplock plungeslock pedals into any position quickly.
N 1131 OL
T-Star Starting Block
Designed for fast start. Spring loaded adjustment pins for quick movement of pedals to any position, steel rail aluminium
pedals.All weather spikes for synthetic tracks.
N 1131 T
T-Star Wide Steel Starting Block
Wide steel block allowing athlete to use several differentstances. Spring loaded adjustable pins. All weather spikes for synthetic tracks.
N 1131 TS
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Standard Block
An inexpensive and sturdy block. Aluminium centre rail andaluminium pedals mounted with rubber. Attachment for synthetic track available separately.
N 1131 STD
Competition Model
An all aluminium block fitted with centre tube. Blocks with V
cut to take in the spikes. Blocks are of two angles 45 degreeand 85 degree ideal for beginners at school without rubber.Rubber pads available separately.
N 1131 CP
Club Model
Fitted with aluminium channel for quick adjustment of blocks.Blocks as on competition model. Ideal for clubs/college
without rubber. Rubber pads available separately.
N 1131 CL
Super Club Block
A solid block with solid casted centre bar. Blocks with V cut totake in spikes. Blocks can be used from both sides with 45degree and 80 degree angle without rubber. Rubber pads
available separately.
N 1131 SC
International Block
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A traditional heavy duty block with centre aluminium channelheavy duty block of 45 degree angle fitted with solid rubber
pads. Ideal for competition at grass or cinder tracks.
N 1131 IN
School Block
Straight round Aluminium bar, fitted with two light block at 45degree & 80 degree angles. V cut to take in spikes. Ideal for
kids. Rubber pads available separately.
N 1131 S
Indoor Starting Block
Rubber block specially designed for indoor use. No nails-holes.Provide a non slip start.
Promote amongst all agents and employees of the Corporation
a sense of participation, pride and job satisfaction through
discharge of their duties with dedication towards achievement
of Corporate Objective.
MISSON & VISION
Mission
"To Provide international quality Products to international athletics
Vision
"To be best customer satisfied company in the sports goods sector"
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Chapter 4
LITERATURE REVIEW
OVERVIEW OF THE RECRUITMENT PROCESS
The Figure presents an overview of the recruitment process from the
perspectives of the organization and the candidate. When a vacancy occurs
and the recruiter receives authorization to fill it, the next step is a careful
examination of the job and an enumeration of the skills, abilities, and
experience needed to perform the job successfully. Existing job analysis
documents can be very helpful in this regard. In addition, the recruitment
planner must consider other aspects of the job environment-for example, the
supervisor's management style, the opportunities for advancement, pay, and
geographic location-in deciding what type of candidate to search for and whatsearch methods to use. After carefully planning the recruiting effort, the
recruiter uses one or more methods to produce a pool of potentially qualified
candidates.
A firm can generate candidates internally , from among its present
employees who desire promotion or transfer, or externally, from the labor
market. The organization then screens the candidates, evaluates some of them
more thoroughly, and offers the best the position. Throughout the recruitment
process, the organization attempts to "sell" itself to the more promising
candidates-that is, to convince them that the organization is a good place to
work and that it offers what they want in the way of both tangible and
intangible rewards.
In the recruitment and selection process, the organization's and the individ-
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ual's objectives may conflict. The organization is trying to evaluate the
candidate's strengths and weaknesses, but the candidate is trying to present
only strengths. Conversely, although the candidate is trying to ferret out both
the good and the bad aspects of the prospective job and employer, the
organization may prefer to reveal only positive aspects. In addition, each
party's own objectives may conflict. The organization wants to treat the
candidate well to increase the probability of job-offer acceptance, yet the need
to evaluate the candidate may dictate the use of methods that may alienate the
prospect, such as background investigations or stress interviews. Analogously,
the applicant wants to appear polite and enthusiastic about the organization to
improve the probability of receiving an offer, but he or she may also want to
ask penetrating questions about compensation, advancement, and the
company's financial health and future.
STEPS ON RECRUITMENT PROCESS:
Planning,
Strategy development
Searching,
Screening
Evaluation and control.
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STRATEGIC ISSUES IN RECRUITING:
The nature of a firm's recruiting activities should be matched to its strategy
and values as well as to other important features such as the state of the
external labor market and the firm's ability to pay or otherwise induce new
employees to join.
Personnel
Human
Resource
Plannin
Developing
Sources of
Potential
Employees
Personnel
Research
Search for
Potential
Employees
InternalSources
Scouting
Advertising
Job Posting
Evaluating
for Selection
Promoting to
Higher
Responsibilities
Transferring toNew Job
Upgrading in
Same Position
Evaluating
Recruiting
Effectiveness
Placing
New
Employees
on Job
Selecting
Qualified
Personnel
Recruiting
Needed
Employee
Referrals
External
Source
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Recruitment Goals:
A good recruiting program needs to serve many and sometimes
conflicting goals. A commonly mentioned goal is to attract a large pool of
applicants, but applicant pools can be too large and thus costly to process.
Recruiting must also attract a high proportion of well-qualified candidates who
are seriously interested in accepting a job offer. Post-hiring goals also must be
considered-the recruiting process must yield workers who are good performers
and who will stay with the organization for a reasonable length of time.
Further, all the preceding goals should be reached with the greatest speed andat the least possible cost to the organization. Balancing these varied goals
against one another should be done with reference to the organization's overall
strategy and values.
INTERNAL SOURCE:
Internal promotions
Internal transfer
EXTERNAL SOURCE:
Advertisement in newspapers
Campus recruitment
Consultants
Job fairs
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Internal or External Sources -
Deciding whether the position is to be filled internally or externally is often an
early task in recruitment planning for a specific vacancy. In some cases, there
is no decision to be made. For instance, entry-level jobs must be filled
externally, but for other positions, the company's policy or union contract may
require that internal sources be used first. Most organizations use a mixture of
internal and external sources-promoting from within when qualified
employees are available and recruiting' from external sources when new skills
are needed or growth is rapid. Each type of source has its advantages anddisadvantages.
Advantages of Internal Recruiting -
When internal recruiting is used, a person of known ability fills the vacancy.
Since the employer has observed the employee in one position, there is less
guesswork involved in assessing his or her suitability for a second position. In
contrast, assessments of external recruits are based on less reliable sources,
such as references, and on relatively brief encounters, such as interviews.
Another advantage of promoting from within is that doing so motivates
current employees. Skilled and Ambitious employees are less likely to quit
and more likely to become involved in developmental activities if they believe
that promotion is likely. Also, training and socialization time is reduced when
openings are filled internally because a current employee has less to learn
about the organization and its idiosyncratic procedures than a newcomer.Recruiting may also be faster and less expensive if an internal candidate can
be found. Finally, in times of impending retrenchment, filling as many jobs as
possible internally maximizes job security for present employees.
Disadvantages of Internal Recruiting –
If the organization is expanding rapidly, there may be an insufficient
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internal supply of qualified individuals above the entry level. This situation
may result in people promoted before they are ready or not being allowed to
stay in a position long enough to learn how to do a job well. Also, when one
vacancy is filled internally, a second vacancy is created-the position of the
individual who was promoted or transferred to fill the first vacancy. If this slot
is also filled internally, then another vacancy occurs. This movement of
personnel is called the ripple effect. Another disadvantage of internal re-
cruiting is that some organizations' internal recruiting procedures are
extremely cumbersome. Still another disadvantage of internal recruiting is that
an organization can become inbred and lose flexibility if all its managers are
homegrown. Finally, meeting affirmative action goals usually can be
accomplished only by aggressive external recruiting.
Advantages of External Recruiting -
External recruiting can bring in new ideas and viewpoints, avoid the
confusion that accompanies the ripple effect, meet affirmative action goals,
and cope with the demands of rapid growth without overusing inexperienced
personnel. Another advantage maybe savings in training costs. Hiring
experienced workers away from other companies may cut down on the need
for a comprehensive training and development program in-house. Finally,
there may be instances that require a severe shakeup or turnaround.
Particularly at the upper-management level, an outsider with no prior
commitment to present employees or ongoing projects may be the only
individual with enough objectivity (and even ruthlessness) to bring about
needed changes and enunciate a new vision for the organization.
Disadvantages of External Recruiting -
One disadvantage of external recruiting is the cost. Because the
external labor market is much larger and harder to reach than the internal one,
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recruiting externally usually takes longer and costs more. With external
recruiting, there is also the risk of hiring a candidate who does not live up to
the apparent high potential displayed during the selection process. Finally, too
much external recruitment is discouraging to current employees because it
reduces their chances to move up in the organization.
Informal Methods:
External recruiting methods are often grouped into two classes:
1 Informal
2 Formal.
Informal recruiting methods tap a narrower labor market than formal methods.
Informal methods include rehiring former employees or former cooperative
education students, hiring people referred by present employees, and hiring
from among those who have applied without being solicited. Formal recruiting
methods search the labor market more widely for candidates with no previous
connection to the company.
Employee referral, also known as word-or-mouth advertising, is quick, ef-
fective, and usually inexpensive. Because employees who refer their friends
and acquaintances as candidates have their own credibility on the line, they
tend to refer people who are well qualified and well motivated and then to
mentor these individuals once they are hired. In essence, the firm has as many
recruiters as it has employee.
Formal Methods
Formal methods of external recruiting entail searching the labor market
for candidates who have no previous connection to the firm. These methods
traditionally have included newspaper advertising, use of employment
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agencies and executive search firms, and campus recruiting. Posting job ads
on the Internet, either on the company's own site or a commercial job board
has also become extremely popular in the last few years. Historically,
newspaper advertising has been the most commonly used method of
recruiting. On a scale from 1 (not effective) to 5 (extremely effective for
producing high-performing employees), it is clear that three methods were
considered superior: employee referrals, university recruiting, and executive
search firms.
Internet Recruiting:
Internet recruiting has grown at a phenomenal rate over the past few years.
Seventy-nine percent of Fortune' s Global 500 companies recruited on the
Internet in 2000, and 100 percent were expected to do so by 2002. Entire new
job titles-such as Internet Sources, Internet Recruiting Specialist, and Internet
Recruiting Manager-have come into being in the past few years. Companies
find that Internet recruiting is much less expensive and much faster than tra-
ditional methods. It is by far the most economical way to reach a nationwide
or worldwide audience of job candidates. Further advantages of Web-based
recruiting, as seen by HR managers and search consultants, a drawback can
sometimes be the very large number of resumes that are submitted, many of
which are not at all suited to the positions listed.
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CHAPTER 5
RESEARCH METHODOLOGY
INTRODUCTION
Research in common parlance refers to a search for knowledge. The
advanced learner’s dictionary of current English lays down the meaning of
research as “a careful investigation of enquiry specially through search for
new facts in any branch of knowledge.”
The systematic approach concerning generalization and the
formulation of a theory is also research. The purpose of research is to discover
answers to questions through the application of scientific procedures.
RESEARCH DESIGN
“A research design is the arrangement of conditions for collection and
analysis of data in a manner that aims to combine relevance to the research
purpose with economy in procedure.”
- JOHN.W.BEST
Research may be defined as “any organized inquiry designed and carried out
to provide information for solving a problem”.
- EMORY
“Research is essentially an investigation, a recording and an analysis of
evidence for the purpose of gaining knowledge”.
- ROBERT ROSS
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DESCRIPTIVE RESEARCH DESIGN
Descriptive research design studies are those studies, which are
concerned with describing the character of a group.
The researcher makes a plan of the study his research work. That will enable
the researcher to save and resources such a plan of study or blue print or study
is called a research design.
DATA COLLECTION
The study was based on questionnaire method. The study was about the
Recruitment and Selection System.
There are two types of data collection:
Primary data
Secondary data
Primary data
The primary data are those, which are collected a fresh and for the first
time happen to be original in character. It has been collected through a
Questionnaire and personal interview
Secondary data
Secondary data are those which have already been collected by
someone else and which have already been passed through the stratified
process. It has collected through the books, journals & Internet.
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RESEARCH INSTRUMENT
Questionnaire containing both closed and open ended
questions.
SAMPLE DESIGN:
Population
It covers the 30 employees working in NELCO.
SAMPLE UNIT
Sample unit is 30 NELCO.
Total Employee strength of the particular branch is above
eighty.
SAMPLE PROCEDURES
In this study convenient sampling method was adopted. First
the each organization was divided into different departments
like Operations, Customer Services, Human Resources, Internet
Marketing and under writing departments. From this
department, the respondents were selected on the basis of
convenience.
CONTACT METHOD
Respondents were contacted personally.
INTERVEIW SCHEDULE
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The interview schedule has been used to collect the data.
Information can be gathered even when the respondents happen
to be literate or illiterate.
TABULATION
It is the arrangement of classified data in an orderly manner.
This involves creating table for recording the filled in interviewschedule. These tables are of immense help to analysis by using
the statistics tools help to analysis by using the statistical tools.
SCALING TECHNIQUES
Questionnaire was framed on attitude scale having 5-point
scales and two point scale.
PERIOD OF STUDY
The study was conducted for period of 60 days.
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CHAPTER 6
DATA ANALYSIS AND
INTERPRETATION
TABLE NO: 1
AGE OF THE RESPONDENTS
INTERPRETATION:
The above table depicts that 50% of the respondents are below the age
group of 25-30 years age`, 30% of the respondents are comes under the
category of 35-40 years age group, 16.6% of the respondents are between the
S.NO DESCRIPTION NO OF
RESPONDENTS
PERCENTAGE
%
1. Below-25 1 3.3
2. 25-30 15 50
3. 30-35 5 16.6
4. 35-40 9 30
TOTAL 30 100
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age group of 30-35 years and 1% of the respondents are comes under category
of above below-25 years of age group.
CHART NO: 1
AGE OF THE RESPONDENTS
0
5
10
15
20
25
30
35
40
45
50
Below-25 25-30 30-35 35-40
0
3.3
0
50
0
16.6
0
30
P E R C E N T A G E
DESCRIPTION
PERCENTAGE %
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TABLE NO: 2
GENDER OF THE RESPONDENTS
INTERPRETATION:
The above table reveals that 50% of the respondents are male and 50% of the
respondents are female.
S.NO DESCRIPTION NO OF
RESPONDENTS
PERCENTAGE
%
1. Male 18 60
2. Female 12 40
TOTAL 30 100
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CHART NO: 2
GENDER OF THE RESPONDENTS
0
10
20
30
40
50
60
Male Female
NO OF RESPONDENTS
PERCENTAGE %
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TABLE NO: 3
SALARY PARTICULARS OF RESPONDENTS
S.NO DESCRIPTION NO OF
RESPONDENTS
PERCENTAGE
%
1. 5000 1 3.3
2. 5000-10000 13 43.3
3. 10000-15000 11 36.6
4. Above 15000 5 16.6
TOTAL 30 100
INTERPRETATION:
The above table depicts that 43.3% of respondents are earned comes
the salary of 5000-10000, 36.6% of the respondents have got RS 10000-15000
per month, 16.6% are fall in the income group of above 15000 and 3.3% of the
respondents comes under the 5000 level of category.
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CHART NO: 3
SALARY PARTICULARS OF RESPONDENTS
0 10 20 30 40 50
5000
5000-10000
10000-15000
Above 15000
0
3.3
0
43.3
0
36.6
0
16.6
PERCENTAGE %
PERCENTAGE %
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TABLE NO: 4
RELATIONSHIP BETWEEN COMMUNICATION AND QUALIFICATION
INTERPRETATION:
The above table reveals that 36.33% of the respondents are considering
about the importance of communication skills necessary for the selection from
the organization.33.3% of the respondents gave second level of importance to
the same. 3. no one of the respondents says that Communication skills are not
important for the selection process. This data interprets that Communication
skills is necessary at all stage of the Recruitment and Selection Process.
S.NO DESCRIPTION NO OF
RESPONDENTS
PERCENTAGE
%
1. Scale 5 19 36.33
2. Scale 4 10 33.3
3. Scale 3 1 3.
4. Scale 2 0 0
5. Scale 1 0 0
TOTAL 30 100
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CHART NO: 4
RELATIONSHIP BETWEEN COMMUNICATION AND
QUALIFICATION
0
2
4
6
8
10
12
14
16
18
20
Scale 5 Scale 4 Scale 3 Scale 2 Scale 1
NO OF RESPONDENTS
NO OF RESPONDENTS
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TABLE NO: 5
RESPONDENTS FOR LEADERSHIP QUALITIES
INTERPRETATION:
The above table reveals that 60% of the employees state that they have proven
Leadership Qualities in them which had given the task of leading a team of
members and was given high responsibility over the job. 20% and 13% of
them have given scale 3 and 2 as their priority of having the Leadership
Qualities. No respondents says that they don’t have such qualities hence
everyone has the quality of Leading from the front at different efficiency
levels.
S.NO DESCRIPTION NO OF
RESPONDENTS
PERCENTAGE
%
1. Scale 5 18 60
2. Scale 4 6 20
3. Scale 3 4 13.33
4. Scale 2 2 6.66
5. Scale 1 0 0
TOTAL 30 100
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CHART NO: 5
RESPONDENTS FOR LEADERSHIP QUALITIES
0 5 10 15 20
Scale 5
Scale 4
Scale 3
Scale 2
Scale 1
NO OF RESPONDENTS
NO OF RESPONDENTS
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TABLE NO: 6
PRIORITY GIVEN FOR THE QUALIFICATION
INTERPRETATION:
Table 6 reveals that 40% and 30% of the respondents were given priority
qualification as the important aspect of the selection process. This may be due
to their job profile given accordingly. 23.3 % of the respondents have givenscale 3 as their priority for the qualification. For other the considerations may
be taken in account for technical qualification such as typing skills. Operations
department specifies the technical qualification required for the applicants in
the job description before the interview process.
LIC conduct an online typing test for this particular position.
S.NO DESCRIPTION NO OF
RESPONDENTS
PERCENTAGE
%
1. Scale 5 12 40
2. Scale 4 9 30
3. Scale 3 7 23.33
4. Scale 2 2 6.66
5. Scale 1 0 0
TOTAL 30 100
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CHART NO: 6
PRIORITY GIVEN FOR THE QUALIFICATION
0%
0%
0% 0%
40%
0%0%
30%0%
0%
23%
0% 0%
7%
0%
0%
0%
NO OF RESPONDENTS
Scale 5
Scale 4
Scale 3
Scale 2
Scale 1
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TABLE NO: 7
JOB KNOWLEDGE FOR THE RECRUITMENT AND SELECTION
PROCESS
INTERPRETATION:
Table 7 reveals that 43.33% and 30% of the respondents were given priority
job knowledge is the important aspect of the selection process. This may be
due to their job profile, designation and higher responsibility in theorganization. 16.66 % of the respondents have given scale 3 as their priority
for the Job Knowledge. For other the considerations may be taken in account
for position and being a new entrant to the profile or organization.
S.NO DESCRIPTION NO OF
RESPONDENTS
PERCENTAGE
%
1. Scale 5 13 43.33
2. Scale 4 9 30
3. Scale 3 5 16.66
4. Scale 2 2 6.66
5. Scale 1 1 3.33
TOTAL 30 100
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CHART NO: 7
JOB KNOWLEDGE FOR THE RECRUITMENT AND SELECTION
PROCESS
0%
0%
0% 0%
43%
0%0%
30%
0%
0%
17%
0%
0%
7%
0%
0%
3%
NO OF RESPONDENTS
Scale 5 Scale 4 Scale 3 Scale 2 Scale 1
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TABLE NO: 8
AWARE OF JOB RESPONSIBILITIES
S.NO DESCRIPTION NO OF
RESPONDENTS
PERCENTAGE
%
2. Scale 4 8 26.66
3. Scale 3 5 16.66
4. Scale 2 2 6.66
5. Scale 1 0 0
TOTAL 30 100
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CHART NO: 8
AWARE OF JOB RESPONSIBILITIES
0
2
4
6
8
10
12
14
16
Scale 5 Scale 4 Scale 3 Scale 2 Scale 1
NO OF RESPONDENTS
NO OF RESPONDENTS
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CHAPTER 7
CONCLUSION
In the present competitive & dynamic environment, it has become
essential for organization to build and sustainable.
In competitive advantage, the technical skill set has assumed more
importance than even before. Dynamic and growth-oriented organization
recognizes technical as an important aspect of the Recruitment and Selectionsystem for managerial function in a rapidly changing and economic
environment.
Insurance industries should possess a valuable work force with good
communication skill sets to get a good deal or business from their customers.
In this sector the Open Market channel is the main source of revenue for the
company for which they should be able to communicate well with their
clients.
Then the company can reach its profitability and objectives easily.
The company should take the suggestions and ideas from the
employees and can conduct and examine the technical skill set within the
employees. So that they can analyze the need and act accordingly for a better
result and the growth of its own and valuable workforce
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CHAPTER 8
FINDINGS
Majority of the respondents come under the age group of 25-30.
In the 30 respondents 50% of the respondents are male and 50% of the
respondents are female.
50% of the respondents have got the experience of 5-10 years.
46.3% of the respondents are getting the salary range between 8000-
10000.
100% of the respondents are getting the on the job training.
Majority of the respondents are satisfied with their present salary.
60% of the respondents are satisfied with the incentive scheme
50% of the respondents are aware with the Job responsibility.
43.33% of the respondents have the Job knowledge before the
assignment of a particular job.
60% of the respondents believe that they possess the Leadership
qualities in them which will be the major consideration for theselection process.
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RECOMMENDATIONS
The organization should provide or set up a communication lab for the
benefit of the fresher and existing employees that makes a career
development and new opportunity to grow up in the organization.
This increases the employee morale and helps to attain the target.
Technical classes should be conducted timely to all employees should
be followed by organization.
Refresher courses may organize intermittently for all employees in the
rank and file category to relive job fatigue and monotony of every day
work life. So employees can gain skills by technical skills
Candidates who enter into the Job Market must make sure that their
efficiency in Communication is up to the expectation of an
organization which will make them to go through the Recruitment and
Selection system of NELCO.
FOS (Fleet on street) Team should be made involved to pass through
more communication classes from language experts.
The company should allot funds to create a technical laboratory for the
beneficiary of all the employees.
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LIMITATIONS OF THE STUDY
The study is focused only in NELCO
Thus the respondents are not come forward to provide their feedback
regarding their organization than the result is bias.
In this study the sample size is 30. The result might vary when the
sample size values changes it.
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CHAPTER 9
REFERENCES
Personal management: C.B. Mamoria
Research Methodology: C.R. Kothari
Human Resource Management: David Decenzo and Stephen P. Robbins
Designing and Managing Human Resource System: Udai Pareek and T. Rao
Websites:www.nelcoworld.com
citehr.com
Magazines:
India Today
News Paper :
Times of India
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CHAPTER 10
ANNEXURE
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QUESTIONNAIRE
Sir I am Swati Rana student of becon Meerut, I Doing a survey my project
report I Request you please fill the form and support me.
Your Name…………………………….
Age……………………………………….
Address…………………………………….
Q. 1 What is your Age?
Q2. Male or Female ?
a. Male b. Female
Q3. What is your Salary ?
1. 5000
2. 5000-10000
3. 10000-15000
4. Above 15000
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Q4. Please give your opinion for relation between education andcommunication
1. Scale 5
2. Scale 4
3. Scale 3
4. Scale 2
5. Scale 1
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Q5. How would you give scale to leadership quality
Q6. How would you scale priority for education ?
1. Scale 5 18
2. Scale 4 6
3. Scale 3 4
4. Scale 2 2
5. Scale 1 0
1. Scale 5 18
2. Scale 4 6
3. Scale 3 4
4. Scale 2 2
5. Scale 1 0
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Q7.How would you scale Job awareness for ?
Q8.How would you scale Recruitment and selection process ?
1. Scale 5 18
2. Scale 4 6
3. Scale 3 4
4. Scale 2 2
5. Scale 1 0
1. Scale 5 18
2. Scale 4 6
3. Scale 3 4
4. Scale 2 2
5. Scale 1 0
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Q9.How would you scale Job knowledge fort recruitment and selection ?
Q10. How would you scale Awareness for job responsibilities?
1. Scale 5 18
2. Scale 4 6
3. Scale 3 4
4. Scale 2 2
5. Scale 1 0
1. Scale 5 18
2. Scale 4 6
3. Scale 3 4
4. Scale 2 2