It is the time to save the world “together”.

Jaehyun Ahn + Seohee Kong

AMC2031-01 10/12/2014

Dear. Superheroes

• The success of Superhero movie is an influentialcultural phenomenon worldwide.

• The dominant discourse is looking at thephenomenon of globalization as Americanization,a cultural homogenization.

• We argue that this situation will gradually changetoward globalization including Americanization, acultural heterogenization.

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THESIS

What is symbolized by Superheroes?

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Superhero Movie, influential cultural phenomenon worldwide

Illustration of superman, a tribute to real 9/11

heroes

By Marvel Comics

1. http://www.comicvine.com/forums/gen-discussion-1/what-would-superman-have-done-during-9-11-1501241/

2. http://www.edweek.org/ew/articles/2014/06/04/33philly_ep.h33.html

Funeral of 7-year-old boy in Philadelphia

Superheroes spread worldwide…

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Vote for Spiderman: Indian politician scales

buildings as superhero in bid for voters

1. http://www.vancouverdesi.com/news/vote-for-spiderman-indian-man-scales-buildings-as-superhero-in-bid-for-voters-w-video-

photos/739713/

2. http://blog.daum.net/landjstyle/3

Wall paining at a Korean pub

Superhero Movie, influential cultural phenomenon worldwide

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Super pope Graffiti Appears @Vatican

1. http://washington.cbslocal.com/2014/01/29/vatican-tweets-graffiti-of-super-pope/

Superhero Movie, influential cultural phenomenon worldwide

Man of Steel (2013)

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Superhero Movie Americanization = Globalization

1. Dress in “Stars and Stripes”

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2. Movie scenes

Superhero Movie Americanization = Globalization

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3. Story

Superhero Movie Americanization = Globalization

Analogy!

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4. Fetishism of Consumer

Superhero Movie Americanization = Globalization

Applying Appadurai’s Five Scapes,

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Mediascape

Financescape

TechnoscapeEthnoscape

Ideoscape

Superhero movieMoving toward Globalization including Americanization

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Superhero movieMoving toward Globalization including Americanization

Explicit scenes of Americanization

Heterogenization of Superheroes

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KRRISH: Indian Batman RA-One: Indian Ironman

Application of Appadurai’s ‘Active Agency’1. http://www.cla.purdue.edu/English/theory/postmodernism/modules/baudrillardsimulation.html

Superhero movieMoving toward Globalization including Americanization

Emergence of new superheroes

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Transformer4 (2014) Hancock(2012) X-men(2014)

Superhero movieMoving toward Globalization including Americanization

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Superhero movieMoving toward Globalization including Americanization

Terminator2 (1991) Terminator5 (2015)

Changing of the main character

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CONCLUSION

We anticipate that one day, we can confrontsuperheroes, not fixed to Americanstereotypes but that is comopolitan, achievingcultural heterogenization form of globalization.