superbowl-140214090314-phpapp01

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Transcript of superbowl-140214090314-phpapp01

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1967: 40.000 $

Dotcom boom

http://www.businessweek.com/articles/2014-01-20/super-bowl-ad-insanity-explained-in-six-charts#r=most popular

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Amíg a nézettség négyszeresére, a reklámidő értéke

100x –ra nőtt!

1967: 24.M

2014: 111M

http://www.businessweek.com/articles/2014-01-20/super-bowl-ad-insanity-explained-in-six-charts#r=most popular

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http://us.kantar.com/tech/tv/the-decade-in-super-bowl-advertising/

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1000 néző elérésének 35

dolláros költsége megfelel más,

főműsoridőben játszott műsorok

hasonló adatainak.

http://www.businessweek.com/articles/2014-01-20/super-bowl-ad-insanity-explained-in-six-charts#r=most popular

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http://www.mediabistro.com/alltwitter/super-bowl-ad-winners_b54770

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http://www.marketingcharts.com/wp/traditional/super-bowl-2014-ads-facts-and-figures-39421/

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