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Startegic communication Plan for Towarzystwo Zachęty Sztuk Pieknych
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Transcript of Startegic communication Plan for Towarzystwo Zachęty Sztuk Pieknych
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Startegic Communication Plan for
Towarzystwo Zachęty Sztuk Pięknych
By Sara El Nemr
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Main goals of TZSP
Promotion and education of modern art
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Galeria Zachęta in Internet
Publication’s undertone in the most active Internet sources
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SWOT of TZSPSTRENGHTS
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SWOT of TZSPWEAKNESSES
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SWOT of TZSPOPPORTUNITIES
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SWOT of TZSPTHREATS
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PR Strategy Goals
• TZSP as the main educator in the field of modern art.
• Expend the target
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Planned actions during strategy
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Non standard tools
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Media Relations
• Expert article/ interview
• Seminar/lecture for media
• Event of creating the biggest piece of modern
art
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Social Media
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Target communication
Brochures Mobile application Happening
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Communication tools
• Brochures• Article/interview• Seminar/lecture• Human resources• Events• Mobile application• Social media staff
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Analysis in terms of resources and tools
ExpertsVolunteers – studentsStreet art artistsCameramen and editorPress release
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Analysis in the terms of budget
Tool Cost
Brochures (project and print) x 12 3480 PLN (~775 euro)
Posters for workshops (project and print) x 10
5500 PLN (~1225 euro)
Cameramen and editor for workshopsx 10
15000 PLN (~3335 euro)
Assembly hall for lecture/seminar in Zachęta Gallery
0 PLN
Press realeses (project and print) 350 PLN (~80 euro)
Social Media staff for whole year 48000 PLN (~10666 euro)
Mobile application 5000 PLN (~1111 euro)
Promotional mural on the 15m2 wall 3000 PLN (~666 euro)
SUM 80 330 PLN (~17 851 euro)
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Analysis in terms of scheduleActivity/ schedule April
2016May 2016
June 2016
July 2016
August2016
September 2016
October2016
November 2016
December2016
January 2017
February2017
March 2017
April2017
Mural creating
X
The biggest piece of modern art creatiing
x
Article/interview
x
Seminar/lecture for the press
x
Facebook X X X X X X X X X x X X
Instagram X X X X X X X x X x X x
Youtube X X X X X X X x X x
Outdoor educational workshops
x
x x x
Indoor educational workshops
x x x x x x
Mobile application x
Brochures - project x x x x x x x x x x x x x
Brochures - print x x x x x x x x x x x x x
Poster - project x x x x x x x x x x x
Poster- print x x x x x x x x x x x
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Evaluation
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