Sponsor Presentation: Maropost
Transcript of Sponsor Presentation: Maropost
How to reduce your email campaign creation time to ZERO
How to reduce your email campaign creation time to ZEROBob FradyCMO - Maropost Marketing Cloud
How to reduce your email campaign creation time to ZERO
WHO IS MAROPOST?
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Were the best, fastest growing ESP in the world
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One of Canada's fastest growing companies
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Others dream it. We build it.
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The marketing cloud that works.
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Who Is Bob Frady?
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Who is bob frady?
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HOW TO REDUCE YOUR EMAIL creation time to ZERO
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The Email Creation Process
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The Email Creation ProcessCreate the content OR get the content links from your content teamStore those links in a spreadsheet until you need them for generating the emailAdd tracking links to each link in the newsletterPaste those content & tracking links into your newsletter template (be careful not to make any mistakes!)Upload the images for each piece of contentEdit the HTML template to make sure the image links point to the appropriate place.
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The Email Creation ProcessTest the rendering of the edited HTML to make sure you didnt make any mistakesAttach the content inside of your email system to the appropriate list.Schedule the email to be sent being careful not to send it at the wrong time.Repeat the entire process the next time you send the newsletter (either later today, tomorrow, or next week.)Put off any tests you would like to run on your program.
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The maropost Process
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Actually, there are now TWO
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The right choice depends on your resources
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web resources>email resources
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method1 -Reverse the process
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HOW TO REDUCE YOUR EMAIL creation time to ZERO
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HOW TO REDUCE YOUR EMAIL creation time to ZERO
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HOW TO REDUCE YOUR EMAIL creation time to ZERO
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USE the web what its Best for
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Content management
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How do I do that?
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Step 1 your side
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Create a page that looks like an email
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Create a page that looks like an email
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Add your analytics tags (be sure change the date)
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AdD your email advertising blocks (ie live intent, powerinbox)
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Hint
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Step 2
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Use your cMS to assign to the page
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Use your cMS to assign to the page
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When you update the content, you automatically update the page
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Step 3 maropost side
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Part 1 pull from url
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Part 2 name the content
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Part 3 create a campaign
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Part 4 do a spam check
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Part 5 Set it to repeat
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At the appropriate time, well go get the url
We wrap it in our technology
We provide an updated campaign
Step 4 measure
Step 4 - measure
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Step 4 - measure
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Step 5 take it up a notch
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Step 5 take it up a notchMorning vs Afternoon ContentRegional ContentSegment Level ContentLanguage-specific ContentSpend your time testing and learning
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Choice #2
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Email resources>web resources
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multiple content feeds
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How does it work
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Create RSS or JSON feeds
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insert to your email template
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Types of feedsStatic FeedsDaily NewsMonthly Best SellersQuote of the DayPersonalized Feeds
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Personalized feeds
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Web data + Email Data = profile
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Profile + content + engine
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personalized recommendations
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One template + multiple feeds =
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Automated, personalized emails
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example
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Either method, you win
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time
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Cost savings
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Error reduction
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Personalized automation
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Time for testing
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A better email program
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More innovation
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From Maropost
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Who?
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Thank you!
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