W E L C O M E T O L A S V E G A S !

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500

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1,500

2,000

2,500

Entry level market remains challenged

STARTS HISTORY AND FORECAST

Source: Commerce Department; Metrostudy Forecast

Forecast

Single Family

Multifamily

53 Year Average — 1.457 Million

KETCHUM

– 100 offices in 70 countries

– 2,400 associates

– 32 Fortune 500 Clients

• Alisa Granz, SVP, Group Manager

• Mindfire Activation

Ketchum Global Research & Analytics

92 million born between 1980 and 2000

49 million are 25 years or older

In five years, 1/3 of the population older than 25 will be millennials

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Millennials are the key.

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Better educated but more student loans

They are more ethnically diverse

They get married and have children later

– 24% of 25-29 year olds are married with kids vs. 68% 45 years ago

Who are the millennials?

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Customization is key

Functional but not flashy tech

Green is ok but not a must

End is clear but trepidation about the home buying process

“Home” = Community

What do millennials want in a home? 75%are green apathetic

99% find customization

integral

86% value community as

part of the home

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CHILDHOOD HOMES

• Nostalgia for childhood homes is clear and shapes the way millennials see their future homes.

FITNESS FOCUS

• Millennials want their homes to reflect their values on fitness. Think in-home gyms, and accessibility to communal pools and tennis courts.

INNOVATIVE SECURITY

• Millennials shy away from too much tech in most areas of the home

Micro trends and surprising findings

Phase II Research

What will interest millennials

Drill down into specific feature preferences to affect design

Determine exactly which features millennials will buy and which features are “deal breakers”

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BASSENIAN LAGONI

– Award-winning global architectural, planning and interior design firm

– Numerous Gold Nugget Awards, Nationals and BALAs

– Large scale master planning, site specific planning, mixed-use development, hospitality and housing in all its forms

• Dave Kosco, AIA, Senior Principal

• Hans Anderle, Vice President

• Millennial Design Team

Design

MILLENNIAL DESIGN TEAM

Design

2 0 1 6RESPONSIVE HOME

Designed to learn as millennials live

Design

CUSTOMIZATION MEANS FLEXIBILITY | Flexibility is designed into the homes

• Special spaces can be a number of functions depending upon furniture and homeowner needs

• No need to give up your community and home to find a bigger one…it’s designed in!

Design

2,160 SF Home:

– Add one wall and one door and you have Bedroom 4

– Fill in the volume space for Bedroom 5

– Add two walls and a door at Porch for an Office or Fitness Room or Play Room

2,990 SF Home:

– Expand the Casita for private living space or a Fitness Room and Workshop

– Fill in the Covered Outdoor Spaces for expanded Living areas

– Add one wall and a door at the Loft for Bedroom 5

Design

INDOOR AND OUTDOORS Walls no more

– Relationship to light and outdoors is optimized with movable glass walls and multiple outdoor functions

ENERGY FEATURES Integrated into the aesthetic of the home maximizing utility

– Solar panels as railing and shade structures

– Energy paint

– Maximized insulation via framing

Design

SMART HOME Convenient technology

• Innovative security and convenience control in the palm of your hand

CHILDHOOD HOMES Architectural style reflects the “nostalgia for childhood”

• Express the traditional notion of home in a contemporary reinterpretation

• Contemporary Farmhouse: Simple but recognizable form with gable end and front porch

• Contemporary Transitional: Traditional forms composed in a contemporary manner using unique materials

First floor (2,160 SF Home)

Second floor (2,160 SF Home)

2,160 SF Home

First floor (2,990 SF Home)

Second floor (2,990 SF Home)

2,990 SF Home

TRI POINTE GROUP AND PARDEE HOMES

– Top 20, public homebuilder

– Six quality regional builders

– Established in 1921, Pardee builds in Las Vegas and California

• Linda Mamet, VP of Corporate Marketing, TRI Pointe Group

• Klif Andrews, President, Pardee Homes

Builder

• New Urbanism Master Plan Community in Henderson, NV

• Started selling homes in 2007

• Includes a town center and seven villages each with its own central park and recreation center

• At completion, there will be approximately 13,000 homes

Community

• Beginning this year, BUILDER will starta directive on how to help sell the millennial home buyers

– Research

– Design

– Community

– Construction

– Sales & Marketing

• Inside the mind of a successful builder

• The story culminates with the January 2016 cover story

Story

SPONSOR PARTICIPATION

• Partnership with TRI Pointe Group and Pardee Homes via donated and featured products in the Responsive Home

• Exclusive Access to Phase II of the Millennial Research and Metrostudy Data

• Editorial Coverage - Extensive 6 month storyline in BUILDER

• Fully Integrated Public Relation Activities with Ketchum

• Co-Branding Campaign across BUILDER media and events

• Content Marketing Plan for all Sponsors

• Dedicated Advertising Program

• Sales Leads from builders, architects and consumers

Suppliers

RESEARCH AND DATA

• BUILDER and Ketchum will conduct a second phase exclusive study on the buying characteristics of millennials

– What will interest millennials

– Drill down into specific feature and product preferences

– Determine exactly which features millennials will buy and which features are “deal breakers”

• Top Tier Responsive Home Sponsors will receive the entire study as well as a market report on millennial buyers from Metrostudy

• Title Sponsor may contribute to survey questions

Sponsor benefits

EDITORIAL COVERAGE

• The Responsive Home isn’t just a project at the 2016 IBS International Builder’s Show—it will have extensive coverage throughout this year leading up to its debut at IBS

• Editorial coverage across print, digital, video and social

• All sponsors to receive product coverage

• Responsive Home integrated into Housing Leadership Summit in May 2015

Sponsor benefits

CO-BRANDING CAMPAIGN

• Sponsor recognition on print and digital ads across Hanley Wood sites, magazines and newsletters, as well as targeted email campaigns promoting the program

EXTENSIVE PUBLIC RELATIONS CAMPAIGN:

– Recognition in promotions and PR efforts spotlighting the Responsive Home

– Fully integrated Social Media program

– Invitations to housing professionals to register and take the virtual tour

• Sponsor call-outs and product spotlights on digital tours

• Recognition in all promotions

Sponsor benefits

CONTENT MARKETING

• As part of the Responsive Home sponsorship, you’ll receive a content marketing package to help you promote your connection with the project

THE CONTENT MARKETING PACKAGE WILL INCLUDE:

– Conversation Calendar for posting and tweeting updates on the project throughout the year through your own social channels

– Social media plan

– Video Assets – some sponsors will receive a finishedvideo template on the Responsive Home that will feature your product

Sponsor benefits

ADVERTISING CAMPAIGN

• Promote your involvement with the project with an advertising campaign

CAMPAIGN INCLUDES:

– Advertorial in the 2016 January Issue of BUILDER

– Native advertising on BuilderOnline.com

– Newsletter Promotion

Sponsor benefits

EVENTS

• Integration into the 2015 Housing Leadership Summit, BUILDER’s premier event for the executive management of the top 200 home builders

• Sponsor block party in Inspirada adjacent to the Responsive Home in January 2016 with TRI Pointe Group and Pardee Homes. Sponsors will receive customer invitations to send.

Sponsor benefits

LEADS

Sponsors will receive sales leads from Responsive Home activities including online registration driven by millennial home buyer reports and research

LEAD GUARANTEE:

– Varies by Sponsorship level

Sponsor benefits

ALLIANCE SPONSORS $35,000

SUPPORTING SPONSORS $20,000

FOUNDING SPONSORS $55,000

TITLE SPONSOR $75,000

Sponsorship levels

2 0 1 6RESPONSIVE HOME

Designed to learn as millennials live T h a n k y o u !