Social seo
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![Page 1: Social seo](https://reader035.fdocument.pub/reader035/viewer/2022070321/5589b4a0d8b42a02598b4634/html5/thumbnails/1.jpg)
Social-SEOMed Henrik BondtofteDeducta-Search.dk
![Page 2: Social seo](https://reader035.fdocument.pub/reader035/viewer/2022070321/5589b4a0d8b42a02598b4634/html5/thumbnails/2.jpg)
Kort om mig!
0 31 år gammel
0 8 års praktisk erfaring med SEO og online markedsføring.
0 CEO I Deducta-Search ApS
0 Forfatter til Linkbuildingbogen
0 Driver flere Webshops under forskellige selskaber.
![Page 3: Social seo](https://reader035.fdocument.pub/reader035/viewer/2022070321/5589b4a0d8b42a02598b4634/html5/thumbnails/3.jpg)
0 Algoritmen bag
0 Forskellen - PageRank
0 Google måler på sideniveau
0 Hælder mere og mere til generelle henvisningsanalyser
![Page 4: Social seo](https://reader035.fdocument.pub/reader035/viewer/2022070321/5589b4a0d8b42a02598b4634/html5/thumbnails/4.jpg)
![Page 5: Social seo](https://reader035.fdocument.pub/reader035/viewer/2022070321/5589b4a0d8b42a02598b4634/html5/thumbnails/5.jpg)
Vores adfærd har ændret sig
0 Vi deler på de sociale medier
0 Vi tilkendegiver hvad vi kan li’ og hvad vi gerne vil associeres med.
0 Der er længere vej til et link end en social anbefaling
0 Vi forlanger data hurtigere!
![Page 6: Social seo](https://reader035.fdocument.pub/reader035/viewer/2022070321/5589b4a0d8b42a02598b4634/html5/thumbnails/6.jpg)
QDF
0 Brugerne kræver friske resultater!
0 Hvor finder man det mest aktuelle og hotte lige nu? De sociale medier!
0 Hurtigt boost I trafik
0 Damping factor
![Page 7: Social seo](https://reader035.fdocument.pub/reader035/viewer/2022070321/5589b4a0d8b42a02598b4634/html5/thumbnails/7.jpg)
Tæller sociale interaktioner lige så meget som links?
0 Nej – ikke endnu.
0 Er der sammenhæng mellem sociale interaktioner og gode placeringer?
JA
![Page 8: Social seo](https://reader035.fdocument.pub/reader035/viewer/2022070321/5589b4a0d8b42a02598b4634/html5/thumbnails/8.jpg)
Sammenhæng (corelation)
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Google+
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AuthorShip
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SEO-fordele ved Google+
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Lynhurtig indeksering af nye URLs, ved deling på Google+.
![Page 13: Social seo](https://reader035.fdocument.pub/reader035/viewer/2022070321/5589b4a0d8b42a02598b4634/html5/thumbnails/13.jpg)
Optimering af AuthorShip billeder for højere CTR
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Sociale interaktioner I form af +1ere ses direkte i SERPs.
![Page 15: Social seo](https://reader035.fdocument.pub/reader035/viewer/2022070321/5589b4a0d8b42a02598b4634/html5/thumbnails/15.jpg)
Google+ posts har en stor chance for at ranke I Google.
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Hashtag søgning direkte i SERPs
![Page 17: Social seo](https://reader035.fdocument.pub/reader035/viewer/2022070321/5589b4a0d8b42a02598b4634/html5/thumbnails/17.jpg)
AuthorRank
Popularitetsanalyse på personniveau
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AuthorRank
![Page 19: Social seo](https://reader035.fdocument.pub/reader035/viewer/2022070321/5589b4a0d8b42a02598b4634/html5/thumbnails/19.jpg)
Sideniveau + Personniveau
![Page 20: Social seo](https://reader035.fdocument.pub/reader035/viewer/2022070321/5589b4a0d8b42a02598b4634/html5/thumbnails/20.jpg)
Konkrete tips
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Promover dit indhold på de sociale medier.
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Fang nøglepersoner
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Segmentering
![Page 24: Social seo](https://reader035.fdocument.pub/reader035/viewer/2022070321/5589b4a0d8b42a02598b4634/html5/thumbnails/24.jpg)
Reach-outs - linkbuilding
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Din Google+ profil har Pagerank
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Det har Britney Spears’ også
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Linkbuild til din Google+ side
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Du linkbuilder samtidig til…
0 Alle de sider du har forbundet med din Google+ profil.
0 Både hjemmesider så vel som andre sociale profiler.
0 Du øger synligheden, hele vejen rundt!
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Sociale Netværk I forhold til SEO – Prioriteret
1. Google+
2. Twitter
3. Facebook
4. Pinterest
![Page 30: Social seo](https://reader035.fdocument.pub/reader035/viewer/2022070321/5589b4a0d8b42a02598b4634/html5/thumbnails/30.jpg)
SEO bliver aldrig det samme
0 Traditionel SEO er på vej til at dø ud som en disciplin.
0 Det handler om relationer, markedsføring, branding og godt indhold
0 SEO kan ikke stå alene.
0 Social kan ikke stå alene.
0 Social SEO = Inbound marketing