Social Media Communications for Startup
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스타트업을 위핚 소셜 미디어 커뮤니케이션 젂략 A Guide to Corporate Social Media 2009년 6월 20일 이중대(쥬니캡) 에델만 코리아, 디지털 PR 부문 이사 강연자 | 기고가 | 블로거 | 디지털 PR 젂문가 | 소셜 미디어 컨설턴트 * Blog URL : http://www.junycap.com , http://edelmandigital.kr
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오픈 업 행사에서 발표한 자료
Transcript of Social Media Communications for Startup
- 1. A Guide to Corporate Social Media 2009 6 20 () , PR | | | PR | * Blog URL : http://www.junycap.com, http://edelmandigital.kr
2. 2.0 3. , - PR 2.0, PR, , (www.junycap.com) / (edelmandigital.kr) (practice) IT , IT , / , , PR , PR , , , , , , , 4. 2.0 5. 1.0 TV one-way comm.Radio 2.0 . 6. 1.0 - ! X ( ) 7. 2.0 Web2.0 is linking People ... ...People sharing, trading and collaborating ...http://www.junycap.com/blog/26 We will need to rethink copyright, identity, ethics, aesthetics,rhetoric, governance, privacy, commerce, love, family andourselves 8. NGO 9. ( , 2008) : 1996 69.3% 2008 36.8% : (3.46) > TV(3.38) > (3.20) > TV/(3.18), (3.05) > (2.89) : TV(3.39) > (3.35) > (3.19) > TV/(3.14), > (3.11) ( , 2008) 6 77.1%, 35,360 (55.2%) : 43.1% , HP, GM 10. (Big Bang) , (social media universe) 11. (Social Media) , , , Wikipedia( ) MySpace( ) YouTube( ) Second Life( ) Digg( ) Flickr( ) Miniclip( ) , , , 12. 1992 - 2002: 2002 : , 13. (Pitching) (Contacting) (The Push Model) (Moving towards Pull) VS. 14. ( ) , . 2.0 , , . 15. 2.0 & . . , . (Astroturfing) (Fake blog) (Ghost blogging) 16. ADVERTISING (X) Public Relations (X) (Conversation) (O) ADPR Pay forPray for Space ConversationSpaceADPR 17. ? . . ? 18. PR2.0 19. 1999 1,600 (50%: , 50%: ) . , , 365 , , 1,200 , 200,000 ,900,000 UPC 400 100% ( ) , , , , 20. 21. 1. 2. 3. , , 4. , 5. 6. 7. 8. 9. 10. 22. 23. Zappos Blogs http://blogs.zappos.com 12 Zappos.TV Zappos.tv (VIDEO) , , 70 Twitter Twitter.zappos.com 438 Facebook http://www.facebook.com/pages/Zapposcom/7172307686 9869 24. 1999: Almost nothing => 2000: $ 1.6 mm => 2001: $ 8.6 mm => 2002: $ 32 mm => 2003: $ 70 mm => 2004: $184 mm => 2005: $370 mm => 2006: $597 mm => 2007: $840 mm => 2008: Over $1 billion (goal) 25. 26. 1 : , ! ? ?? ? ? ? . (, , ) 1. ? 2. 3. 4. 27. Social Media Model Proposed AB 28. : Brian Solis (http://www.briansolis.com) 29. 2 : , ! & 5hr 10hr15hr20hr Less TimeMore time : Beth Kanter (http://beth.typepad.com/) 30. 3 : ! ? ? ? ? 31. RSS : http://www.youtube.com/watch?v=0klgLsSxGsU 32. , , , , . , . . 33. 4 : : , . AS : CSR CSR : ( ) , . : (Yammer ) , . : , . 34. 5 : , ! - ?- , ?- , ?- , ?- ? 35. 6 : , , ! , ? ? , ? ? , 36. 7 : , ! :- , , . - , . [http://www.sun.com/communities/guidelines.jsp] :- .[http://blogcouncil.org/disclosure/content] 37. 8 : ! REACTION MATRIX [http://junycap.com/blog/466] 38. 9 : ! , . , . . , , . . , . 39. 10 : , ! , . . , . [https://mvp.support.microsoft.com/gp/mvpexecsum] 40. ITS YOUR TURN! 41. 1. ? 2. ? 3. ? ? ? 4. ? 5. ? 6. ? 1. ? 2. ? 3. ? 1. & ? ( ) 2. ? 3. ? 42. 1. (, )? ( PR !)2. / ?3. ? ( , , , , , , , )4. ? ( )6. ? ( SEO, , ) 1. 2. ?3. ?
