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Transcript of Social intelligence
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SOCIALINTELLIGENCE
RENATO MELO - 2015
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GOOGLE ANALYTICSINTEGRAÇÃO
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O DIAGNÓSTICO DO SEU SITE
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LEGAL PARA CASAR COM AS INFORMAÇÕES DO FACEBOOK
INSIGHTS
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PRIMEIRA VISTA, ASSIM COMO O INSIGHTS, AS
INFORMAÇÕES GERAIS DO SEU SITE...
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VOCÊ PODE ACOMPANHAR O QUE ESTÁ ACONTECENDO NO
SEU SITE EM TEMPO REAL
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O ANALYTICS É BEM DIDÁTICO E FÁCIL DE OBTER
AS INFORMAÇÕES PRIMORDIAIS
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PÚBLICO-ALVO
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NO MENU PÚBLICO ALVO –
GEOGRÁFICO, VOCÊ IDENTIFICA O PAÍS, ESTADO E CIDADE DO SEU VISITANTE. ISTO FACILITA PARA
CRIAR CONTEÚDOS E SEGMENTAR
SEUS ANÚNCIOS.
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JÁ NO MENU COMPORTAMENTO, VOCÊ PODE ANALISAR, DE ACORDO COM AS
POSTAGENS E CONTEÚDOS PUBLICADOS, A TAXA DE RETORNO DE
QUEM JÁ CONHECE O SEU SITE.
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NO MENU CELULAR, O ANALYTICS MOSTRA EM QUAL DISPOSITIVO SEU
SITE É ACESSADO, BEM COMO A DURAÇÃO DAS VISITAS E QUANTAS
PÁGINAS SÃO LIDAS.
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NO MENU FLUXO DE USUÁRIOS, O ANALYTICS DEMONSTRA TODA A
JORNADA DO SEU USUÁRIO DENTRO DO SITE.
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NO MENU AQUISIÇÃO/CANAIS VOCÊ ENCONTRA AS PRINCIPAIS
FONTES DE TRÁFEGO DO SEU SITE. NA IMAGEM
AO LADO, NOTA-SE A IMPORTÂNCIA
DAS REDES SOCIAIS.
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BEM COMO A IMPORTÂNCIA DO FACEBOOK COMO
REDE SOCIAL
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JÁ EM COMPORTAMENTO, VOCÊ DEVE ANALISAR AS
PÁGINAS QUE MAIS GERARAM INTERESSE.
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O GOOGLE ANALYTICS COMO FONTE DE TESTES
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ETAPA 1: COLOQUE O LINK DO SEU SITE
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ETAPA 2: A ORIGEM DA CAMPANHA (PODE-SE FAZER UM PARA CADA
REDE)
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ETAPA 2: A ORIGEM DA CAMPANHA (PODE-SE FAZER UM PARA CADA
REDE)
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ETAPA 3: AO INVÉS DE MÍDIA, VOCÊ PODE
COLOCAR O OBJETIVO DO FACE ADS
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ETAPA 4: EM TERMO DA CAMPANHA, ESCOLHA A
PALAVRA CHAVE DO PÚBLICO QUE DEVE SER
ANALISADO;
O CONTEÚDO, CASO VOCÊ PRECISE DIFERENCIAR
ANÚNCIOS;
E O NOME DA CAMPANHA, QUE SERÁ INCORPORADA
EM CAMPANHAS NO ANALYTICS
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DEPOIS, BASTA CLICAR EM GERAR URL E OBTER O
LINK.
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MONITORAMENTOSOCIAL BAKERS E SCUP
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MONITORAMENTOLIVEBUZZ
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Acesse o área CLIENTES – menu superior, ao lado da área MINHA CONTA.
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Clique em CLIENTES > CADASTRAR (opções à
direita no menu), defina um nome e uma descrição para
seu cliente.
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http://renatomelo.com.br/slides/livebuzzmanual.pdf
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FERRAMENTAHOOTSUITE
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