Social Commerce - Share2014Curitiba
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Transcript of Social Commerce - Share2014Curitiba
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olar.
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Ivan Alvesanalista de mídias sociais sênior – magazine luiza
/alvesivan @alvesivan /Ivan Alves /alvesivan Publistagram.com
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+1,6mi de fãs no facebook (entre as páginas mais engajadas do varejo – pesquisa interna)
90 mil seguidores no twitter
+500 mil plusone no google plus
+57,7 milhões de visualizações nos vídeos no youtube (socialbakers: ultrapassamos /nikefutebol)
13.000 vídeos upados no canal
magazine luiza
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+3000 posts no Blog da Lu
33.500 comentários
+ 5.000 matérias no Portal da Lu
conteúdo é rei
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a Lu
conteúdo personalizado
x
conteúdo em massa
conteúdo é rei
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Luiza Helena e a cultura de SAC e o SAC 2.0
conversa - conversão
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vivemos de sazonalidades
conversa - conversão
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foco em conteúdo, mas também em venda
conversa - conversão
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acompanhar tendências, concorrência e as
nossas campanhas
conversa - conversão
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planejamento prévio mas sem medo de errar
ou de alterar no meio do caminho
conversa - conversão
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social commerce
“é a forma de comércio eletrônico em que as influências de
compra (nos mais variados formatos) vem de outros usuários,
além da colaboração e disseminação dos produtos e serviços.”
magazine você
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o que é o www.magazinevoce.com.br
o melhor algoritmo é a recomendação de um amigo
2,5% a 6% de comissão
186 mil lojas criadas, sendo 20 mil na nova plataforma
magazine você
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nova plataforma
foco em grupos de nicho (meu salão virtual)
plataforma para outros parceiros e não só Magazine Luiza
magazine você
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você que reclama do algoritmo do facebook
APENAS PARE.
insights
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pesquise e teste.
testes A/B/C...Z!
insights
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permita-se ousar.
não tenha medo das crises, esteja preparado e tranquilize a equipe
insights
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busque novos territórios onde vale a pena estar
não se prenda a rede do momento
insights
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estude Antropologia e Sociologia
insights
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confie na equipe: monitoramento > designers > quem interage
insights
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tendências gringas chegam aqui mais devagar
insights
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www.facebook.com/business/news
asana.com / trello.com
socialbakers.com
www.facebook.com/ads/tools/text_overlay
www.fanpagekarma.com
insights
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Perguntas?