Snapshot Fact Sheet 2017 - for Daily Newspapers r2€¦ · each week, either in print or online.3...
Transcript of Snapshot Fact Sheet 2017 - for Daily Newspapers r2€¦ · each week, either in print or online.3...
News Media Canada
Médias d’Info Canada
77 %77 %
Vancouver
Victoria
77%73% Calgary
76%
Edmonton
73%
Regina
72%
Winnipeg
82% Ottawa/Gatineau
80%London
73%Hamilton72%
Toronto
76%
Montreal
81%Halifax
87%
St. John’s
72%Québec City
80%
SNAPSHOT 2016DAILY NEWSPAPERS
Source:1 - Annual Circulation Report, 2016; News Media Canada2 - Newspapers 24/7: 2017, Totum Research; December 20163 - Daily Newspaper Revenue Survey 2016; News Media Canada/Totum Research4 - Vividata 2017 Q2 Readership and Product Database; Respondents aged 18+, Average Weekly Print/Digital
As a medium for advertising, daily newspapers are trusted more than any other medium (traditional or digital)2
Every week in Canada there are more than 31.5 million newspapers distributed, in both print and digital formats.1
Daily Newspapers Consistently �Reach Three Quarters of Canadians
DAILY NEWSPAPER READERS4
2016 ADVERTISING REVENUE3
Retail
42%
Classified 10%
Inserts
15%
Print Advertising Revenue$1,022,000,000
33%National
Online Advertising Revenue$236,000,000
Total Advertising Revenue $1,258,000,000
For more information, go to www.newsmediacanada.ca
Any Newspaper, Weekly Print/Digital Reach (18+)
NEWSPAPER MEDIA REACH ALL TARGET GROUPS2
More than eight out of ten adults (85%) read newspapers across all platforms and three out of ten read on ALL FOUR platforms. Millennials prefer to read on their phones, Boomers prefer print and adults aged 35-49 choose phone and then print/computer equally.
57 46
64 59 55 53 57 59 59
73
50
66
48 45 49 51
Adults 18+ Millennials Boomers Age 35-49
Print Desktop/Laptop Phone Tablet
85% Any
Platform
85% Any
Platform
83% Any
Platform
87% Any
Platform
%
More than half (56%) of newspaper readers access newspaper content via digital devices (primarily mobile devices).3
Almost eight in ten (77%) Canadians in major markets read a daily newspaper each week, either in print or online.3
NEWSPAPER ADVERTISING IS MOST TRUSTED2
Trust in Advertising Content
18
20
23
24
28
30
31
33
38
Mobile Device
Online Banner
Social Media
Online Video
Search Engine
Magazine Website
Radio Website
Television Website
Newspaper Website
IN DIGITAL MEDIA
33
36
37
41
46
Billboard/ Outdoor
Magazine
Radio
Television
Printed Newspaper
IN TRADITIONAL MEDIA %
%
News Media Canada
Médias d’Info Canada
SNAPSHOT 2016DAILY NEWSPAPERS
AB10 titles420,000 daily avg.*2,500,000 weekly*
SK4 titles88,000 daily avg.*530,000 weekly*
YT1 title1,000 daily avg.*7,000 weekly*
MB4 titles198,000 daily avg.*1,190,000 weekly*
ON42 titles2,460,000 daily avg.*14,740,000 weekly*
QC13 titles1,264,000 daily avg.*8,010,000 weekly*
98 daily newspapers5,236,000 daily average circulation*31,550,000 weekly circulation*
NL2 titles27,000 daily avg.* 160,000 weekly*
NS5 titles117,000 daily avg.*650,000 weekly*
PE2 titles18,000 daily avg.*110,000 weekly*
NB4 titles90,000 daily avg.*540,000 weekly*
Total CanadaDAILY NEWSPAPER WEEKLY CIRCULATION
CIRCULATION
QUICK FACTS
PUBLICATIONS98 daily newspaper titles• 84 paid publications• 14 free publications
31.6 million total weekly circulation8.1 million digital copies weekly**5.2 million average daily circulation
FORMAT64% are broadsheets36% are tabloid
LANGUAGE 85% are English 13% are French2% are Chinese
DAILY NEWSPAPER OWNERS
Annual Circulation Report, 2016; News Media Canada*print and digital circulation**already included in Total Weekly CirculationDaily newspapers defined as publications with minimum four days per week publishing schedule. Circulation based on available audits (AAM, CCAB, CMCA), publishers statements and newspaper estimates. La Presse data includes weekday digital data from La Presse+ and Saturday print data. Includes print/digital circulation for non-paid editions of National Post delivered with Calgary Herald, Edmonton Journal, Montreal Gazette, Ottawa Citizen, Regina Leader-Post, Saskatoon StarPhoenix, Windsor Star, Vancouver Sun and the London Free Press.
For more information, go to www.newsmediacanada.ca
PAYWALLS/METERED ACCESS32 newspapers(22 broadsheets/10 tabloids)
• Guelph Mercury and Nanaimo Daily News ceased publishing (January 29, 2016)
• Alaska Highway News moved to weekly publication (March 31, 2016)
• Cranbrook Daily Townsman and Kimberley Daily Bulletin reduce publishing schedule from 5 days (M-F) to 3 days (Tu, We, Fr) (April 19, 2016)
• Moose Jaw Times-Herald and Prince Albert Daily Herald change ownership - TC Media sold to Star News Publishing Inc. (May 31, 2016)
• New free daily newspaper launched - Vancouver Island Free Daily (September 27, 2016)
• Fort McMurray Today moved to twice-weekly frequency (November 15, 2016)
INDUSTRY CHANGES
Owner Number Titles Weekly Circulation* Daily Average Circulation*
Black Press 3 130,000 23,000
Brunswick News Inc. 3 430,000 72,000
Continental Newspapers 3 230,000 33,000
FP Canadian NP LP 2 720,000 120,000
Glacier Media 2 400,000 67,000
Alta Newspaper Group 3 220,000 34,000
Groupe Capitales Médias 7 1,620,000 251,000
Halifax Herald 1 270,000 45,000
Independent 5 240,000 41,000
Postmedia Network Inc. 44 12,760,000 2,142,000
Power Corp. of Canada 1 1,620,000 231,000
Quebecor 3 3,600,000 558,000
TC Media + Metro 9 1,510,000 289,000
The Globe and Mail 1 2,100,000 350,000
Torstar Corporation + Metro 9 5,600,000 965,000
Star News Publishing Inc. 2 100,000 15,000 Total 98 31,550,000 5,236,000
BC11 titles553,000 daily avg.*3,110,000 weekly*